What You'll Learn:

• The fundamental differences between branding and marketing.
• How a strong brand identity can serve as the foundation for effective marketing campaigns.
• Real-life examples of faith-based organizations mastering the art of branding and marketing.
• Practical tips to align your mission with your messaging for meaningful connections.

Don’t underestimate the power of short-form video!

According to a report by App Annie, in 2020, users worldwide spent over 22 billion hours on TikTok, a significant increase of 210% year-over-year.

Join Andrew and Alin in this episode as they dive deeper into why it’s on the rise and how you and your organization can leverage it.

With all the KPIs, metrics, and whatnot, a lot of marketing is about the emotions you create in somebody – simplicity in interacting with you, joy is the designs you create, or peace from the use of your product. Some of those things are just, in a way, magical immeasurables.

Join Andrew and Alin in this episode as they dive deeper into what we can measure for digital marketing success.

Artificial Intelligence (AI) has been existing for quite some time, but it has become more popular now than ever.

As professional marketers, we are learning and navigating this AI space just as much as you are. In this second episode, we cover some of the pros and cons of AI in digital marketing.

Join Andrew and Alin as they dive deeper into AI in this episode.

The latest research by Deloitte reveals 59% of businesses outsource at least one aspect of their marketing.

So how do you decide whether to do your projects in house or outsource? What are the implications when it comes to turnaround time, budget, and quality of work?

If you still have these questions in mind, Missio’s first ever podcast is for you!