I've tested a LOT of automation apps to streamline the creator process (and I mean a lot!) And I've finally landed on the ones that actually work for my workflow.

But here's the thing - every single one has nuances nobody talks about.

In this week's episode, I'm breaking down the creator tools I'm using right now
StanStore
Repurpose.io
Zapier
ManyChat
and which email platforms I've cycled through and why.

I'm sharing what makes each one worth the money (or not), the hidden limitations I discovered after actually using them, and exactly where you might run into problems.

Plus, how to figure out which tools are actually moving the needle on YOUR conversions versus just draining your monthly budget.

If you're trying to scale and not sure which tools are worth the investment, this one cuts through the noise.

What if I told you there's a way to monetize your audience that doesn't require a huge following, doesn't take constant upkeep, and could actually work while you sleep - literally!

I'm not talking about courses where you're selling courses about selling courses (we all know those vibes are weird).

I'm talking about something way more real.

In this week's episode, I break down exactly what counts as a digital product, how creators in every single niche are already doing this (even if they don't realize it), and why you probably have everything you need to get started.

If you've been posting shop or affiliate content and wondering why it's not converting the way you hoped, this week's episode is for you.

I'm talking about the mistake I see over and over again with creators who want to monetize, and honestly it's the thing nobody in the shop space is telling you. It's not about posting more. It's not about better products. It goes way deeper than that.

I'm also getting into how to figure out your real reason for showing up online in the first place, because that one thing changes everything about how you create content and who you attract.

If you've ever felt like you're spinning your wheels or comparing yourself to creators who claim to be making crazy money every month, you're going to want to hear this one.

Sign up HERE for the FREE EDITING WORKSHOP!

In this week’s episode of The Muthership Creator Strategy, I’m diving deep into why social media desperately needs older creators - not as participants who "fit in," but as leaders.

In this episode, we’re talking about:

· The Power of Narrating: Why our life experience allows us to tell relevant stories instead of just "curating" an aesthetic.

· The "Brain Work" of Content: How mastering new tools and editing can help your brain health.

· Leading vs. Copying: How to start using your actual expertise to build a durable audience.

· Developing Thick Skin: How seeing yourself on camera helps you shed self-judgment

If you’ve been feeling invisible or worried that you have "nothing to say," this episode is for you. Your perspective is a service that the internet actually needs.

Why Production Matters More Than You Think

But first, if you'e like to check out the Studio Preview which is mentioned in this episode! If you are NOT a studio member, it's FREE to join this space and check out the Analytics meeting: CLICK HERE!

This week’s podcast episode is all about the part of content creation that doesn’t get talked about enough: production.

And no, I don’t mean big crews, fancy cameras, or turning every post into a full commercial. I mean learning how to think through your content before, during, and after you record so your ideas actually land.

In this episode, I’m walking through the creator version of pre-production, production, and post-production, and how those simple choices can make your videos stronger, clearer, and more engaging.

You’ll learn:

• Why better production starts before you ever hit record
• How to think through your opening line so the right viewer immediately knows, “this is for me”
• What to consider when shooting, from lighting and framing to camera angles and b-roll
• How editing and on screen text can elevate your story
• How to review your own video before posting with a simple production checklist
• Why intentional content can lead to more consistent engagement

And this episode also gives a preview of what we’ll be diving into inside the Muthership Creator Studio this month, where we’ll be breaking down scripting, shooting, and editing in much more detail through live lessons, challenges, and feedback in real time on YOUR WORK!

Production is not about being perfect. It’s about making better decisions so your viewer stays with you.

Listen to the episode, and then come join us in the Muthership Creator Studio if you’re ready to make better content with more intention, more confidence, and a whole lot more support.

Are brands accidentally "breaking" their creators? 🎙️

I’m making a pretty bold statement in this week’s podcast, but I have to say it: most brands are simply not getting it right when it comes to working with creators and influencers.

In fact, I think they might actually be "breaking" the very people they hire.

After 40 years in the production business, I’ve seen it all. I’ve directed trained actors, professional athletes, celebrities, and "real people" (the industry term for non-actors) ranging from doctors to people talking about their experience with smelly feet. I’ve noticed a shift happening in social media that feels all too familiar, and frankly, it’s been a little painful to watch.

In this episode, I’m getting into:

· The Realization: A conversation with a friend and professional influencer that brought this topic to the surface.

· The Authenticity Paradox: Why brands hire you for your "realness" but then hand you a word-for-word script that kills your vibe.

· The Teleprompter Trap: My very strong (and controversial) opinion on using teleprompters and how to tell if you’ve lost your natural cadence.

· Survival Tips: How you can deliver what a brand wants without losing your soul or your audience in the process.

Plus, I’m giving a huge shout-out to our newest Creator of the Week, Diana @diandbuddy, who has been an absolute firecracker since joining the studio.

If you’ve ever felt like a robot reading lines instead of a creator making magic, this episode is for you.

This week’s podcast is a little bit of a social media reality check. I’m sharing what I’ve been noticing lately about TikTok views, posting times, and why some videos seem to sit there before they suddenly wake up later.

I’m also talking about what I do when my own views are low, my content feels stuck, or I need to shake myself out of a rut fast. That includes one of the easiest ways to wake up your account again, why I will always defend using trends, and a few simple ways to get back in motion without overthinking everything.

And yes, I also had to touch on branded content, because if you want your videos to stand out and actually support the brand, that matters too. Go listen to the full episode for all the thoughts, tips, and always truth.

Today I’m talking about the difference between getting personal and oversharing on social media and why letting people see a little more of you can make your content more memorable, relatable, and effective. So many creators hold back because they think nobody cares, or they worry that sharing anything personal means putting their whole life on display. It doesn’t.

Featuring our Creator of the Week: Kim Dechert
https://www.instagram.com/kimdechertwellness/

In this episode, I’m breaking down why connection matters just as much as information, what “sharing more of yourself” can actually look like, and how to bring more personality into your content without turning your page into a diary. If you’ve ever wondered how much of yourself to show online, this one will give you a lot to think about.