Hello and welcome to another episode of My Bump2Babies business podcast, where we empower you to grow your business effectively, even with limited time. In this episode, we dive into the essential content strategies for February, helping you harness the opportunities this month presents for your brand.

Let’s brainstorm some content ideas for February. Consider creating a series of posts leading up to Valentine’s Day, focusing on themes of love and care. You could share tips on how to pamper oneself or loved ones, which can be particularly engaging. Additionally, think about hosting a giveaway or a special promotion to celebrate the month. Interactive content such as polls or Q&A sessions can also boost engagement and provide valuable insights into your audience’s preferences.

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

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Links Mentioned - Watch the Growth Nest Loom - https://www.loom.com/share/ec90ce6e3da74f93969af5a274cf0d8f

Join The Growth Nest https://biz.mybump2baby.com/the-growth-nest/

Join the Playground https://digital.mybump2business.com/digital-marketing-playground-membership

Freebie Low Ticket Guide https://sites.mybump2baby.com/low-ticket-worksheet

Business Boost - https://digital.mybump2baby.com/thank-you-for-adding-your-listing-9

Low-Ticket Offers: The Secret Weapon for Passive Income & Business Growth

Stop trading time for money. In this episode, Carla Lett—founder of My Bump2Baby and The Growth Nest—reveals exactly how low-ticket offers can revolutionise your pregnancy and pre-school business.

Why This Episode Matters:

If you're a doula, sleep consultant, baby class instructor, or parenting coach, you're likely trading time for money. You show up, you deliver, you get paid. But what happens when you take time off? When you go on holiday? When you want to spend more time with your family?

Low-ticket offers are the answer. They're small digital products that generate income automatically—even when you're asleep.

In This Episode, You'll Discover:

What Low-Ticket Offers Are:Small digital products (PDFs, ebooks, masterclasses, checklists) priced between £7-£27 that solve one specific, immediate problem for your ideal client.

Why They Matter:

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Generate passive income 24/7

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Build trust with potential clients

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Naturally lead to higher-ticket offers

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Create a "try before you buy" experience

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Turn followers into paying customers

The Psychology of Paying Customers:Why people who pay (even just £7) take action, stay engaged, and become loyal clients. Discover why free offers often fail, but low-ticket offers convert.

Real-World Examples:Learn how Carla uses low-ticket offers to generate consistent revenue. From her ChatGPT Prompt Trello Board to her Business Boost package, discover what's working in real businesses.

The Sales Funnel Effect:How a single low-ticket offer becomes the gateway to your entire business. Watch how clients naturally progress from low-ticket products to premium coaching, memberships, and courses.

Positioning Your Offer:The strategic framework for choosing a low-ticket offer that solves an immediate problem AND naturally positions your premium services as the obvious next step.

Your Action Step:

Download Carla's free list of 50 low-ticket offer ideas specifically designed for pregnancy and pre-school businesses. These ideas are proven to convert and naturally lead to higher-ticket offers. Find the link in the show notes.

Perfect For:Doulas, sleep consultants, baby massage instructors, hypnobirthing coaches, postnatal fitness trainers, parenting coaches, and any parent-focused business owner wanting to scale beyond 1:1 services.

Keywords: low-ticket offers, passive income, digital products, business growth, sales funnel, pregnancy business, parenting business, online business strategy, scaling a business, digital marketing

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.

"Carla, I don't have time to plan my business."

If you've ever said this (or thought it), this episode is for you.

Most business planning advice assumes you have hours of uninterrupted time. But as a parent-focused business owner, you don't. You're working during nap time, between school runs, or grabbing a coffee break between clients. And yearly plans? They sound great in January, but by March, life has happened—kids get sick, clients cancel, and your carefully crafted plan is gathering dust in a drawer.

So what's the solution?

90-day sprints.

In this episode, Carla shares her exact system for planning your quarter in less than an hour. You'll learn how to:

✅ Set one needle-moving goal for the quarter (not 10 overwhelming ones)✅ Break it down into three manageable monthly projects✅ Create realistic weekly tasks that fit around school hours (no evenings, no weekends)✅ Honour your season of life—whether you're in a growth season or a rest season✅ Review and adjust every 90 days so you stay flexible as life changes

This isn't about doing more. It's about doing what matters.

Carla also shares her own 2026 goals (122 Growth Nest members and 300 Playground members) and breaks down exactly how she's planning her quarters to hit those targets without burning out. Plus, she talks about why she only takes one client a day now, how she blocks her calendar to protect her energy, and why stepping out of your comfort zone is essential for growth.

What You'll Learn:

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Why yearly plans don't work for busy parents (and what to do instead)

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The power of 90-day sprints and how to create them

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How to set one big goal and break it into three smaller projects

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How to map your goals into your calendar so they're actually realistic

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Why celebrating your wins (however small) is essential

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How to honour your season of life and adjust your goals as you change

Free Download: Grab the free 90-Day 'Nap-Time' Planner workbook mentioned in this episode! It's the exact system Carla uses to plan her quarters, and it takes less than an hour to complete. https://sites.mybump2baby.com/goalsetting

Ready for More Support?

•The Growth Nest: An all-in-one marketing platform with email marketing, funnels, social media scheduling, and more. Perfect if you need the tech sorted. https://biz.mybump2baby.com/the-growth-nest/

The Playground: Carla's membership community for digital marketing strategy, training, co-working sessions, and a supportive community of parent-focused business owners. https://digital.mybump2business.com/digital-marketing-playground-membership

Connect with Carla:Instagram: @MyBump2Baby

Don't forget to subscribe, leave a review, and tag Carla on Instagram with your 90-day plan—she'd love to hear from you!

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.