The last episode in the marketing theme series from First Strike Incubatoron the NO FOLLOWERS Podcast

"The Power of Market Testing".

Why, How and a recent product focus group recap from the team.

Share your questions, comments, and Point of View with us.

Follow, Subscribe, Like and stay tuned for new media and events coming in 2026 on the In Focus Brands' YouTube Channel.

The power of testing ideas.0:58 We have to break it to make it successful.01:13 Viagra. 02:25 Most people aren't one trick ponies.02:40 Hyper focus on one target market to get started.02:55 We live it with our products.03:58 Focus on doing one thing extremely well.04:50 Dyson vacuums.06:23 People will say you are an instant success.06:42 They don't share their failures.08:13 Ten steps to instant success is total bs.08:25 It's a process and not a formula.09:33 The incubator is about the feasible and the marketable. 09:52 No guarantees. True risk capital.

Removing bias, learning to observe customers then creating plans to align to their expectations and uses are some of the topics. THE HOW!
Always focused on applicable knowledge for your product and business growth.
Our podcasts are built from the lived experiences of the teams and companies that comprise the First Strike Incubator.
The goal: cut through the noise and deliver practical guidance you can actually use.
Share your questions, comments, and POV with us.
Follow, Subscribe, Like and stay tuned for new media and events coming in 2026 on the In Focus Brands' YouTube Channel.** Networking is not a dirty word.** What is a secret shopper?** T needs coffee.** Secret shoppers in the real world.** Focus on relationship building.** Learn from failures.** I can also learn from failures and not let them roll me over.** Emma.** Experiential learning.** Theory vs. Reality.** Accountability and goal setting.** How is this beneficial for your future career?** The business side of healthcare.** Many businesses did not want to talk about their challenges.** The perfect is the enemy of the good.** It's important to make the time to do surveys and get feedback on a regular basis.** Your messaging, marketing and onboarding all come from getting market intel.** You have to put in the work and make it a part of your process.** Listen to Bob.** Ketchup is not a dip.** Jake.** Be genuine in building your relationships. Networking is a great place to start.** Learning to interact with people at the Expo set me up for more events in the future.** Big Mike.** Working alongside people, you get to see where they are best used to maximize their talent.** Lessons learned for the Expo.** The alignment of talent and job description.** How will you apply this to your career?** I want to work with people who have different viewpoints.** Finding middle ground with a team is the way things get done.

Week 2 of the Market Series from No Followers Podcast
Podcast Video Episode 17. Market Research and "FAIL FAST".
What does 'fail fast' mean and what to look for from the market to make that decision.
Our podcasts are built from the lived experiences of the teams and companies that comprise the First Strike Incubator - launching, growing, scaling and exiting businesses and creating, testing, developing, fabricating, manufacturing and commercializing products
The goal: cut through the noise and deliver practical guidance you can actually use.
Share your questions, comments, and POV with us.
Follow, Subscribe, Like and stay tuned for new media and events coming in 2026.

That's the mindset we want to work with.** Very successful companies are usually not the first mover.** A substitute is still a competitor.** Launching a new product you can run into group think or be overzealous.** In a big company group think is usually a hurdle to innovation. ** Have the mindset of doing research to find your market fit. ** The answer is never what you want, it is what is needed.** We have a vested interest in you.** We don't expect every company to make money with us.** Metrics are what leads us.** What "Fail Fast" really means.** You have to separate the personal from the business.** Are you open to listen to market intel and make changes?** I don't want to work with people that don't want to see the research.** Consultants and focus group findings. ** It's easier to change the name than change physics.