Have you heard online business gurus tell you to "be the niche" and "get paid to talk about whatever you want?"

In this episode I break down why that isn't working: expensive courses that sell ‘vibes’ instead of real, tested strategy are losing traction FAST. I compare creators whose businesses are crumbling with those who have scaled by turning one-on-one work into courses.

Sorrynotsorry to everyone who thought I was going to tell you that it's ok to "be the niche"

Highlights include why relevance comes from working with real clients, the power of clear processes over self-focused marketing, and practical advice for creative entrepreneurs (especially creators moving from Etsy to having their own website!).

Freebies/work with me: www.amylollis.com

Connect on Insta: www.instagram.com/amylolliscreative

Regenerative Business: www.thedirtyalchemy.com

In this episode (recorded from the car during football practice) I explain why I'm staying rooted in the quilting industry while branching into business coaching, and why coaches need to keep doing the work they teach to stay relevant.

I share the story of building my first course, how moving from patterns to courses transformed my business, my focus on coaching solo creative entrepreneurs, and upcoming web design training to help makers launch and grow without burning out.

My Instagram: www.instagram.com/amylolliscreative

Grab my freebies: www.amylollis.com/freebies