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On Brand

On Brand

Written by: NFR Communications
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 Conversations about staying on brand and making waves with your marketing and communicationsNFR Communications Economics Marketing Marketing & Sales
Episodes
  • What’s In A Name? More Than You Might Think!

    What’s In A Name? More Than You Might Think!
    Aug 30 2022

    If your bank has a long history with its moniker, it’s worth contemplating whether that name suits your future goals or desired identity. Consider this statistic: When you exclude the word “bank,” two out of three banks include these five words: state, first, national, trust, and savings. If you’re trying to differentiate in the market and your bank name uses one or more of these words, you face an uphill challenge.
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    11 mins
  • Brand As A Recruitment And Retention Tool

    Brand As A Recruitment And Retention Tool
    Jul 5 2022

    Banks often think of the word “brand” in terms of customer acquisition. But in an era such as we’re in now, when competition for talent is fierce, should “employer branding” be on bankers’ minds?
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    19 mins
  • Online Presence

    Online Presence
    Jun 1 2022

    Today, we're talking about online presence, which can mean a host of things these days. Tiffany and Greg spend a great deal of time speaking with bankers about their online identity and reputation. Listen to their thoughts on how you can maximize your online presence.
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    20 mins
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