If your bank has a long history with its moniker, it’s worth contemplating whether that name suits your future goals or desired identity. Consider this statistic: When you exclude the word “bank,” two out of three banks include these five words: state, first, national, trust, and savings. If you’re trying to differentiate in the market and your bank name uses one or more of these words, you face an uphill challenge.

Banks often think of the word “brand” in terms of customer acquisition. But in an era such as we’re in now, when competition for talent is fierce, should “employer branding” be on bankers’ minds?

Today, we're talking about online presence, which can mean a host of things these days. Tiffany and Greg spend a great deal of time speaking with bankers about their online identity and reputation. Listen to their thoughts on how you can maximize your online presence.

Listen to a conversation with Tiffany Beitler, vice president of marketing services for NFR communications.

Tiffany Beitler has a BSB in marketing, entrepreneurial management, and mass communications from the University of Minnesota, and an MBA from the University of St. Thomas in St. Paul, Minn. After working in marketing for 12 years for a large corporation, she founded Cooks Bay Marketing, which she built up for the next eight years. Cooks Bay was recently acquired by NFR communications (the parent company of BankBeat) where she'll continue to provide branding services, marketing strategy, and consulting.

Tiffany is also the author of Lake Minnetonka Eats