Think summits are dead? Think again. In this tactical, strategy-packed episode, Lindsay sits down with Jessyka Coulter, founder of ACE Cookie Tutoring, who has hosted over 20 virtual summits in just five years—and made them her primary lead generation engine.

If you've ever wondered whether summits are worth the effort, how to find speakers, or what actually converts attendees into paying clients, this conversation will answer every question you didn't know you had.

Jessyka walks us through her entire summit journey—from her very first event (which took three chaotic months to pull together) to her current streamlined process of hosting two high-converting summits per year. She shares the behind-the-scenes logistics most people don't talk about: how she vets speakers, why she asks about email list size upfront, how she structures interviews to keep mamas engaged, and the exact monetization model she uses (VIP passes, webinars, and strategic follow-up sequences).

You'll also hear the surprising mindset shifts that made the biggest difference in her results—including why the energy you bring to speaker outreach actually impacts response rates, and why choosing your lane and staying committed matters more than chasing the latest marketing trend.

Key takeaways include:

1. Live vs. prerecorded: Why Jessyka switched formats based on audience feedback (and how surveys changed everything)
2. Speaker strategy: How to find the right guests, why email list size matters, and what to track with link analytics
3. The sweet spot: Why 5 speakers per day is the magic number, and how shorter interviews with more speakers can outperform fewer long sessions
4. Organic promotion only: How she fills summits without running a single ad (hint: it's all about speaker collaboration and email)
5. The power of consistency: Why marrying one strategy—even an imperfect one—beats pivoting every six months

Whether you're a coach, consultant, course creator, or service provider looking for a scalable way to build your list and attract dream clients, this episode proves that summits are far from dead—they just need to be done right.

Connect with Jessyka: ACE Cookie Tutoring (acecookietutoring.com)

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/crm

Ever feel like you're so deeply invested in your clients' outcomes that their wins and losses feel like your own? You're not alone—and it might be holding you back.

In this episode, Lindsay sits down with Shelli Hendricks, founder of Blue Horizon Solutions and a veteran entrepreneur with nearly 10 years of experience helping business owners build sustainable, scalable ventures. Shelli shares a perspective shift that changed everything for her coaching practice: learning to treat her business as its own identity, separate from her personal worth.

Shelli walks us through the emotional trap many consultants and coaches fall into—absorbing their clients' businesses as if they were their own. While this deep care comes from a genuine place, it creates fragmented energy, unclear boundaries, and ultimately limits both the coach and the client. When you take on someone else's business as your responsibility, you rob them of the empowerment to make their own decisions.

Drawing from her background in Fortune 500 leadership development and her work with everyone from scuba shop owners to software developers, Shelli introduces the "Sherpa" mentality: you're the guide with the tools, knowledge, and experience, but the climb belongs to your client. This shift doesn't mean caring less—it means caring strategically.

Throughout the conversation, Lindsay and Shelli dig into practical strategies for separating emotion from decision-making, the power of observing feelings without letting them drive your business choices, and how treating your business like an asset on the shelf (something you can examine objectively) opens up entirely new possibilities you can't see when you're emotionally entangled.

Shelli also shares her four coaching pillars—navigating life transitions, building new businesses, scaling with the Value Builder program, and leadership development—and explains how she structures pricing to reflect value, not just time. Plus, you'll hear a memorable analogy about farm animals that will forever change how you think about attachment to your work.

If you've ever struggled with boundaries, felt drained by your clients' challenges, or wondered how to show up powerfully without burning out, this episode is for you.

Connect with Shelli: Blue Horizon Coach (shelli@bluehorizonsolutions.org)

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/crm

Feeling overwhelmed by your business processes? You're either overcomplicating or oversimplifying—here's how to find the sweet spot.

In this episode, I'm joined by Sabena Miller, founder of Kairos XP, a systems and process consultant who's spent decades helping companies—from the New York Stock Exchange to small businesses—streamline their operations. If you've ever felt paralyzed trying to figure out what comes first (the website? the CRM? the email forms?), this conversation will give you clarity.

Sabena's superpower is assessing what's working and what's not, then rebuilding processes so everyone—from employees to customers—can understand and use them effectively. She's not an IT expert or a software specialist; she's a generalist who knows enough about everything to identify whether you need better tools, better processes, or both.

Key insights from our conversation:

1. Start with a workflow: List what you do, break it into steps, and follow one path at a time—don't get distracted by shiny objects
2. Think in phases and outlines: Identify what you need in place before you can build the next thing (like remodeling a kitchen—bring in an expert who knows the new tools available)
3. Client perspective vs. business owner perspective: Start with the problem you're solving and work backward—what's the hangup? What's not working?
4. Word of mouth beats everything: Sabena's clients come from referrals and free value—coaching, content, and genuinely helping people
5. The AI fatigue is real: Everyone's using the same frameworks and prompts, making content feel replicated and salesy—authenticity is your competitive advantage
6. Perfection is the enemy of progress: Authenticity beats polish—people engage with people first, information second. Start messy and refine as you go.

We also went deep on AI, marketing psychology, imposter syndrome, and why your course/service isn't oversaturated just because you see it everywhere (spoiler: algorithms show you what you're already interested in—your audience hasn't seen it yet).

Connect with Sabena: LinkedIn @SabenaMiller or visit kairosxp.com