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Open Market

Open Market

Written by: Joe Zappa & Eric Franchi
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Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 117: OpenAds CEO Steven Liss & CTO Michael Bishop on AI Ads, CTV, and “Taste Slop”

    Episode 117: OpenAds CEO Steven Liss & CTO Michael Bishop on AI Ads, CTV, and “Taste Slop”
    Oct 14 2026
    The slop has developed taste. We’re all processing this. Steven Liss and Michael Bishop join Joe Zappa and Eric Franchi to discuss AI creative that people might actually want to watch.
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    47 mins
  • Episode 116- Mediaocean AI Ventures: Bill Wise and Guy Kuperman on Adtech’s Next Wave

    Episode 116- Mediaocean AI Ventures: Bill Wise and Guy Kuperman on Adtech’s Next Wave
    Sep 23 2026
    Mediaocean’s Bill Wise and Guy Kuperman join Joe and Eric to discuss the launch of AI Ventures. Building an AI product is getting easier. Finding customers, earning trust and making it work across adtech? Still hard. They explain how Mediaocean plans to help founders and why Bill thinks plumbing is sexy.
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    31 mins
  • Episode 115 - Founder and CEO Jared Siegal on Risk, Resilience and Building Aditude

    Episode 115 - Founder and CEO Jared Siegal on Risk, Resilience and Building Aditude
    Sep 16 2026
    An MS diagnosis changed Jared Siegal’s perspective on risk, work and the future. Instead of slowing down, he decided to take control of it. The founder and CEO of Aditude joins Joe Zappa and Eric Franchi to explain how a side business built during a five-hour daily commute became a monetization platform processing more than a trillion impressions annually. Jared shares why he turned down an acquisition offer, how he evolved from operator to orchestrator, and why former athletes often thrive inside high-performance companies. The conversation also explores overlooked opportunities across the open web, mobile apps and gaming, plus Jared’s surprisingly skeptical take on AI. And yes, he calls AI a “fad” before revealing that Aditude is building an agentic product of its own.
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    46 mins
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