• How Videos Help Painting Contractors Dominate Online Search | Free Strategy
    May 27 2026

    Stop losing jobs to competitors who show up before you online.

    In this video, Brandon Lewis of the Academy for Professional Painting Contractors breaks down exactly how video content gives painting businesses an unfair advantage in online search — and why most contractors are leaving a massive opportunity on the table.

    Here's what you'll learn:
    ✅ Why YouTube is the second-largest search engine — and how to use it to get found by homeowners actively looking for painters
    ✅ How video content builds trust before a prospect ever calls you
    ✅ The simple video strategy that works even if you're not "tech savvy"
    ✅ How to turn one video into multiple leads across Google, YouTube, and social media
    ✅ Why painting contractors who post video dominate local search results over those who don't.

    If you're a painting contractor who wants more leads, better clients, and higher-margin jobs — this strategy is one of the most underused tools available to you right now.

    🎓 Learn more at: PaintersAcademy.com
    📞 Ready to grow your painting business? Visit us at the Academy for Professional Painting Contractors.

    Brandon Lewis is the founder of the Academy for Professional Painting Contractors — the leading business training resource for painting company owners who want to run more profitable, better-organized businesses.

    TIMESTAMPS:
    0:00 - Introduction
    0:30 - Why video dominates online search
    1:30 - The opportunity most painters are missing
    2:30 - How to get started with video
    3:30 - Turning video into consistent leads

    #PaintingContractor #PaintingBusiness #PaintingMarketing #VideoMarketing #LocalSEO #OnlineSearch #ContractorMarketing #PaintingCompany #BrandonLewis #PaintersAcademy #SmallBusinessMarketing #ContractorTips #PainterLife #LeadGeneration #GoogleSearch #YouTubeSEO #HomeImprovement #ProfessionalPainter #BusinessGrowth #TradesMarketing

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    4 mins
  • The Lead Generation Engine: Core System #1 for Painting Businesses
    May 19 2026

    Are you tired of the "feast or famine" cycle in your painting business? In this episode of the Pro Painters Playbook, the APPC team breaks down System #1: Lead Generation.

    Generating high-quality leads shouldn't be a guessing game. It requires a repeatable, scalable system that keeps your estimators busy and your schedule full year-round. We dive into the specific strategies that differentiate "hobbyists" from professional painting contractors who command high margins.

    In this video, you’ll learn:

    The Lead Gen Blueprint: Why lead generation is the first of the Seven Core Systems.
    Quality vs. Quantity: How to attract the "right" customers who value quality over the lowest price.
    Marketing Channels that Scale: The difference between reactive and proactive lead generation.
    Closing the Loop: How this system feeds directly into your sales and estimating processes.
    Ready to grow? Download our "5 Keys for Growing Your Painting Business" here: https://www.paintersacademy.com/

    Join the Academy for Professional Painting Contractors and start building a business that works for you. www.paintersacademy.com

    #PaintingBusiness #LeadGeneration #PaintingContractor #ProPaintersPlaybook #BusinessSystems #MarketingForPainters #PaintersAcademy

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    26 mins
  • Liz Whitaker of T. Whitaker Painting on Building a Painting Business That Lasts
    May 17 2026

    In this episode of the From Ladder to Legacy podcast, host Tara Riley sits down with Liz Whitaker of T. Whitaker Painting to talk about what it really takes to build a painting business from the ground up — and turn it into something that lasts.

    Liz shares her journey, the lessons learned along the way, and the mindset that has helped T. Whitaker Painting grow into a trusted name in the industry.

    Whether you're just starting out or looking to take your painting business to the next level, this episode is packed with encouragement, practical advice, and real motivation.
    🎙️ From Ladder to Legacy is brought to you by The Academy of Professional Painting Contractors — a podcast dedicated to helping painting contractors build businesses and lives they're proud of.
    📌 Subscribe so you never miss an episode!

    For more information go to www.paintersacademy.com.

    Go to painters academy.com/freebizcall for a 100% FREE Business Diagnostic.

    #FromLadderToLegacy #PaintingContractors #PaintingBusiness #PodcastForPainters #TWhitakerPainting #LizWhitaker #PaintingPodcast #ProfessionalPainters #SmallBusinessGrowth #ContractorLife #BusinessMotivation #PaintingIndustry #WomenInBusiness #EntrepreneurMindset #PainterLife #paintersacademy

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    25 mins
  • Scaling Systems & Strategy: A Deep Dive with Pete Coughlin
    May 1 2026

    In this episode of from Ladder to Legacy, Tara Riley COO, and Tom Tucker Sr Advisor, of the Academy for Professional Painting Contractors sit down with Pete Coughlin of Coughlin Painting to discuss the strategies and systems that drive real growth in the painting industry. Whether you're just starting out or looking to scale your existing painting business to the next level, Pete shares actionable insights on sales, operations, and leadership that you can apply today.

    Don't miss out on these professional secrets to building a more profitable and sustainable painting company.

    Key Topics Covered:

    Strategies for scaling a painting business.
    Building systems for long-term success.
    Pete Coughlin’s journey and professional advice for contractors.

    Join the Academy for Professional Painting Contractors to access more training and resources designed to help you grow your business!"

    #PaintingContractor #BusinessGrowth #PeteCoughlin #PaintingBusiness #ContractorSuccess #TheAcademyForProfessionalPaintingContractors

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    27 mins
  • Just a little of THIS make a LOT of MONEY
    Apr 18 2026

    Are you working harder but not seeing your bank account grow? In this video, we reveal the "small hinges that swing big doors" in a professional painting business. Discover how adding just a little bit of the right strategy—whether it's a specific upsell, a systemized follow-up, or a high-margin service—can lead to a massive increase in your profit margins.

    Stop chasing more volume and start chasing more value. Brandon Lewis founder of the Academy for Professional Painting Contractors breaks down the exact steps to implement this simple change so you can start making a lot more money with the jobs you already have.

    In this video, you’ll learn:

    The hidden high-margin opportunity most painters miss.
    Why "more" isn't always the answer to profitability.
    How to implement this strategy in your sales process today.

    Want more information, need help: www.paintersacademy.com/freebizcall for a 100% free painting business diagnostic

    #PaintingBusiness #ProfitGrowth #ContractorTips #BusinessStrategy #ProfessionalPainter #ScaleYourBusiness #PaintersAcademy

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    5 mins
  • From Nonprofit Roots to Multimillion-Dollar Success: The Eric Heipel Story
    Apr 17 2026

    How do you transition from the world of nonprofits to building a painting powerhouse with multimillion-dollar sales? In this episode, Tara Riley, and Tom Tucker from the Academy for Professional Painting Contractors sit down with Eric Heipel to discuss his incredible journey and the "climb" toward building a lasting legacy in the painting industry.

    Eric shares the mindset shifts, systems, and leadership principles required to scale a business from the ground up while maintaining a focus on long-term impact. Whether you are just starting your painting company or looking to break through to the next level of revenue, Eric’s insights on sales, team building, and legacy are essential.

    In this video, you’ll learn:

    The core differences between running a nonprofit and a high-growth painting business.
    Key strategies for scaling sales into the millions.
    How to transition from being an owner-operator to a legacy-driven leader.
    Advice for contractors looking to build a business that lasts for generations.
    Ready to scale your painting business? Visit our website for more resources and coaching: www.paintersacademy.com

    Check out these related videos:

    The Painter’s Guide to Strategic Leadership: Systems for Real Growth
    The Next "Coat" Reimagining a family business with Drake Blackledge

    #PaintingContractor #BusinessScaling #EricHeipel #SuccessStory #PaintingBusiness #ContractorGrowth #LegacyBuilding #Entrepreneurship #SalesStrategy #AcademyForProfessionalPaintingContractors

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    28 mins
  • The Painter’s Guide to Strategic Leadership: Systems for Real Growth
    Apr 10 2026

    Welcome to Episode #1 of our new series The Pro Painter Playbook...powered by APPC, "Systems, Strategies, and Real World Lessons." In this kickoff episode, Tara Riley, Chief Operating Officer for the Academy for Professional Painting Contractors and Tom Tucker Senior Advisor Business Growth & Performance dive deep into the core of any successful painting business: Strategic Leadership.

    Many painting contractors get stuck in the "day-to-day" grind, but to truly scale and build a profitable company, you need to shift from a worker mindset to a leader mindset. We break down the systems and strategies you need to lead your team, manage your operations, and plan for sustainable growth.

    In this video, you’ll learn:

    The difference between management and strategic leadership.
    How to implement systems that allow your business to run without you.
    Real-world lessons from the field on overcoming leadership hurdles.
    Resources for Painting Contractors: 🛠️ Join the Academy: www.paintersacademy.com

    Don't forget to subscribe for more episodes in this series as we share the systems that turn painting contractors into strategic business owners.

    #PaintingContractor #StrategicLeadership #BusinessGrowth #PaintingProfits #Entrepreneurship #SystemsAndStrategies #ContractorLife #paintersacademy

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    25 mins
  • The Next "Coat" Reimagining a family business with Drake Blackledge
    Apr 4 2026

    In this episode of the Ladder to Legacy series, we sit down with Drake Blackledge to pull back the curtain on what it actually takes to build a premier painting company.

    Drake shares his insights on:

    Moving from "Chuck in a truck" to a professional operation.
    How to attract and retain the best painters in a competitive market.
    The marketing strategies that actually work for high-end residential projects.
    Building a culture that runs the business even when you aren't there.
    Whether you’re just starting out or looking to scale your existing painting business, Drake’s practical advice and "boots on the ground" experience in operating a multigenerational family business will give you the roadmap you need.

    Download our Free Growth Resources: Join the Academy for Professional Painting Contractors: https://www.paintersacademy.com

    #PaintingContractor #DrakeBlackledge #PaintingBusiness #ContractorGrowth #ResidentialPainting #LadderToLegacy #TheAcademyForProfessionalPaintingContractors

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    21 mins