What does it take to turn a simple idea into one of Arizona’s most iconic destinations?

In this episode of Pitch and Tell, Robyn Patterson sits down with Perry Rea, founder of Queen Creek Olive Mill, to break down how he built one of the largest olive oil producers in the country right here in Arizona.

Perry shares the unexpected moment that sparked the idea, how a background in the automotive industry translated into building a farm based business, and why storytelling not selling is the key to long term success.

They also get into:
How the Olive Mill became a true agritourism experience
Why consistency in PR and media exposure matters more than viral moments
The philosophy of if you tell the story right you do not have to sell
Building a brand rooted in authenticity family and product integrity
What is next including a new concept coming to Arcadia

If you are building a brand, this episode is a masterclass in turning a product into an experience and using media the right way.

In this episode of Pitch and Tell, Robyn Patterson sits down with Mack Media Relations Account Manager Tori Karlic to break down how PR professionals actually view what’s happening in the news, on social media, and across pop culture.

From reality TV drama to celebrity controversies, they talk through how these situations are handled behind the scenes and what brands and public figures get right and wrong when responding.

This episode dives into:

How PR changes the way you see news, social media, and pop culture
The Bachelorette controversy and what went wrong from a PR standpoint
Why timing and messaging matter when videos resurface
The impact of poorly written statements and influencer-driven PR decisions
Justin Timberlake’s DUI footage and missed opportunities in response
How brands and celebrities can better handle public backlash

Follow Mack Media Relations @mackmediarelations
Follow Robyn Patterson @robynmpat
Follow Tori Karlic @torikarlic

Welcome back to Pitch and Tell.

In this episode, Robyn Patterson sits down with Megan Greenwood, founder of Greenwood Brewing, to talk about how she built her business from a home brew kit in her kitchen to a growing brand with a downtown Phoenix location and a second on the way.

Megan shares her journey from engineering into entrepreneurship, how she carved out a unique position in a saturated market, and what it actually takes to build a brand that stands out.

The conversation also dives into the role of public relations in business growth, including how to develop a story, when to invest in PR, and why visibility is critical at every stage of business.

In this episode, we cover:

• How Megan built a brewery from her garage
• The importance of storytelling in a crowded market
• What PR actually does for a business
• When it makes sense to hire a PR agency
• The difference between PR, marketing, and sales
• How media, influencers, and visibility drive real growth

If you are a business owner, entrepreneur, or building a brand, this episode gives a real look at how to create momentum and get your business seen.

Follow Mack Media Relations @mackmediarelations
Follow Robyn Patterson @robynmpat
Follow Megan Greenwood @themegangreenwood
Follow Greenwood Brewing: @greenwoodbrew

In this episode of Pitch and Tell, Robyn Patterson sits down with one of Arizona’s most recognized restaurateurs, Chef Joey Maggiore.

From growing up in the kitchen under his father to building concepts like Hash Kitchen, The Sicilian Butcher, and The Mexicano, Joey shares what it really takes to create restaurants that stand out, and stay relevant.

This conversation goes beyond food. It’s about branding, media, and how to give people something worth talking about.

Chef Joey breaks down:
How PR and media exposure changed the trajectory of his career
Why “giving people something to talk about” is the key to growth
Lessons learned from failed concepts and pivots
The role of influencers and social media in today’s restaurant industry
How he builds experiences—not just menus—that drive demand
His approach to personal brand vs. business brand
If you’re a business owner, operator, or building a brand in a crowded market, this episode is a case study in how to cut through the noise.

Follow Mack Media Relations: @mackmediarelations
Follow Robyn Patterson: @robynmpat
Follow Chef Joey: @chefjoeymaggiore

Welcome to Pitch and Tell.

In this first episode, we’re pulling back the curtain on the world of public relations and what actually happens behind the scenes.

Host Robyn Patterson is joined by Erica Shipione, Senior Account Director at Mack Media, to talk about how they got into PR, how the industry has evolved, and why relationships still drive real results even in a world of AI and influencers.

If you’ve ever wondered how brands get attention, land media coverage, or manage their reputation, this is a look at how it really works.

Follow Mack Media Relations @mackmediarelations
Follow Robyn Patterson @robynmpat
Follow Erica Shipione @ericaship