If you’re showing up consistently with your podcast — recording, publishing, doing “all the things” — and you’re still not seeing results, I want you to know something first: you’re not broken, and you’re not alone. This episode came from one of the most real questions I get inside my School community and on TikTok: How do I stay consistent when nothing seems to be working?

I know how discouraging it can feel to pour time, energy, and heart into a podcast and not see downloads grow, clients come in, or feedback roll your way. Starting a podcast requires visibility, vulnerability, and commitment, and when the results don’t show up quickly, it can make you want to quit. I get it — truly.

Here’s the truth though: consistency alone is not enough, but it is the baseline. If you’re not consistently publishing — whether that’s weekly, biweekly, or monthly — you don’t yet have the data you need to understand what’s working and what’s not. Once consistency is locked in, that’s when strategy and tracking come into play.

In this episode, I walk you through how to stay consistent without burning out by shifting how you define “results.” Podcasting is a long game, and results don’t come from guessing — they come from observing, testing, and refining. That means paying attention to things like consumption rates, positioning, clarity in your messaging, and whether your call to action is actually clear and compelling.

We talk about why your content might not be landing, how being positioned in front of the wrong audience can make great content feel ineffective, and why not talking clearly about what you sell is one of the biggest mistakes podcasters make. I also explain why testing one variable at a time — over a full 90-day window — is how you actually get answers instead of spinning your wheels.

Most importantly, I want you to understand this: podcasting is a marketing system, not a quick win. When done right, it becomes a long-term, sustainable engine that works for your business even when you step away from social media. That’s why learning how to stay consistent — while adjusting your strategy — is what leads to real ROI.

If you’re feeling discouraged, this episode is here to ground you, calm your nervous system, and remind you why staying in the game matters. Pair consistency with strategy, track the right data, make informed tweaks, and keep going. This is how podcasts that pay are built.

If you want help breaking this down inside your own podcast, come hang out with me inside my School community. You can grab the free trial, ask your questions, and get real feedback — and who knows, your question might be the next episode.

If you are ready to create a podcast that pays for your business, come join the 7 day accelerator over on my Skool community! It's free for the first 7 days. Head over to www.podcastthatpays.com

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Can you actually make money from a podcast if you only have 20, 50, or 100 listeners? This is one of the most common questions I get, and the short answer is yes — you absolutely can. In this episode, I’m breaking down exactly how to monetize your podcast with a small audience and why you don’t need a massive following for your podcast to become a revenue-generating part of your business.

I’m walking you through the mindset shift that has to happen first, because if you don’t truly believe your podcast can make money, nothing else you do will work. From there, we talk about why consistency is non-negotiable and how your podcast becomes your warmest lead source when you show up regularly and intentionally.

I also share a real story from my own business — how I made $13,000 in the very first season of my podcast without a big audience, fancy strategy, or perfect plan. What I did have was consistency, clear positioning, and the willingness to talk about what I was selling in every episode. That combination is what changed everything for me, and it’s the same thing I teach my clients now.

We dig into why podcasts attract warmer leads than social media, how intentional search behavior works in your favor, and why people who find your podcast are already raising their hand for help. I explain why positioning matters more than audience size, including a mistake I made early on that brought in hundreds of the wrong people — and what that taught me about clarity, naming, and messaging.

In this episode, I break down exactly what you need in place to make money with a small podcast audience, including how to position your show so the right people find it, how to structure your content so every episode supports your offer, and how to naturally sell without sounding awkward or salesy. I also talk about seeding sales throughout your episodes, using real client examples, and tracking the right data so you know what’s actually working.

If you’ve been wondering whether your podcast is “worth it” because your audience feels small, this episode will completely reframe how you think about downloads, leads, and conversions. You don’t need thousands of listeners — you need clarity, consistency, and a strategy that turns listeners into clients.

If you want help implementing this step by step, come hang out with me inside my School community at podcastthatpays.com, where I break all of this down in real time and help you turn your podcast into a revenue-driving asset.

In this episode, I’m breaking down one of the most common (and honestly most misunderstood) questions I get about podcasting: how many downloads are actually “good enough”? If you’ve ever found yourself refreshing your stats, comparing your numbers to other shows, or wondering if your podcast is even worth the effort because the downloads feel “low,” this episode is for you. I’m walking you through the real data behind podcast downloads, why most people are chasing the wrong metric, and what actually matters if your podcast is meant to support your business and make you money—not just stroke your ego.

Here’s what I cover in this episode:

1. The real download benchmarks that put podcasts in the top 50%, 25%, 10%, 5%, and 1% (and why the numbers might surprise you)
2. What you can realistically expect for downloads when you’re just starting out versus when a podcast is more established
3. Why downloads are mostly a vanity metric—and what they don’t tell you about trust, engagement, or sales
4. The podcast metrics I actually care about: unique listeners, followers, and consumption rates
5. How auto-downloads work and why they can inflate stats without reflecting real engagement
6. Why it only takes one listener to get paid—and what it means if you have thousands of downloads but no conversions
7. The questions you should be asking instead of obsessing over downloads (email signups, DMs, landing page clicks, sales)
8. How to set up a simple tracking system using one clear call to action and a dedicated landing page
9. How to reverse-engineer your podcast data so you know exactly what’s working and what needs to change

At the end of the day, your podcast isn’t here to win popularity contests—it’s here to drive action. Downloads don’t pay you, but clarity, strategy, and conversion do. My goal with this episode is to help you stop spiraling over numbers that don’t matter and start focusing on the data that actually moves your business forward. If you’re ready to use your podcast as a real marketing tool instead of an emotional rollercoaster, this episode will help you shift your mindset and your strategy fast.

Come Join me over in Skool ;)

https://www.skool.com/podcast-launch-bestie/about?ref=0edde4d48b014b3e81098befb554df32

If you’ve been asking yourself, “Is my business ready to start a podcast?” — you’re not alone. This is one of the most common questions I hear from business owners who are thinking about podcasting, and there is a lot of confusing (and honestly bad) advice out there around this topic.

In this episode, I’m breaking down what actually matters when deciding if you should start a podcast for your business. We’re talking about sustainability, capacity, and using a podcast as a marketing tool — not chasing downloads or waiting until everything feels “perfect.”

I share my own experience starting a podcast before I had an audience, before I had clear offers, and before I knew exactly what I was doing — and why there really is no perfect time to start. Instead, there’s a smarter way to approach podcasting so it supports your business and simplifies your marketing instead of adding more stress.

In this episode, I talk about:

1. How to know if your business is ready to start a podcast
2. Why enjoying podcasting matters more than audience size
3. The biggest myth about needing a large audience before launching a podcast
4. How podcasting works differently for business owners vs. sponsorship-based shows
5. Using a podcast as a long-form marketing strategy for your business
6. What systems and capacity you actually need before starting a podcast

If you’re a business owner who wants to start a podcast to market your offers, build trust with your audience, and streamline your content creation, this episode will help you decide if now is the right time — and how to approach podcasting in a way that actually works.

If you’re ready to use podcasting as part of your overall marketing system (instead of one more thing on your plate), this episode is for you.

Have questions or want to talk podcasting? Come hang out with me on Instagram @angiemspearman and send me a DM. I’ll see you in the next episode.

If you’ve ghosted your podcast and you’re thinking about coming back, this episode is for you. I’m talking through one of the most common questions I hear at the beginning of a new year: do you restart your podcast completely, or do you just pick up where you left off? I’m sharing what I’m personally doing with Podcast That Pays, why I chose that route, and how you can decide what makes the most sense for your business, your capacity, and your goals right now.

IN THIS EPISODE:

1. Why there’s no “right” answer when it comes to restarting vs. continuing a podcast
2. How your existing audience and RSS feed should factor into your decision
3. When it actually does make sense to start fresh with a brand new show
4. The importance of evaluating whether your old content and audience still align with your current business
5. How capacity, enjoyment, and sustainability should guide your podcast strategy
6. Why podcasting is a long-game platform—and why that matters if you’ve quit before
7. An update on my new daily podcast, Press Play, and how it fits into my overall content strategy

Too many people relaunch their podcast without stopping to ask why they fell off in the first place. In this episode, I want you to slow down and make a decision you can actually stick with—one that fits your season of life, your business model, and the way you enjoy creating content. Podcasting can be an incredibly powerful asset, but only if it’s built in a way that works for you long term.

If you’re in the process of launching or relaunching a podcast, make sure you’re following along and choosing a strategy you won’t abandon six months from now. You can also come find me on Instagram @AngieMSpearman and send me your questions—if I can’t answer them quickly in a DM, I’ll turn them into a full episode right here.

And stay tuned: I’m opening a brand new Skool community where you’ll be able to learn all of my podcast strategies for just $11/month and connect with me in a deeper way.

Thanks so much for being here, and I’ll talk to you soon.

Have you been podcasting and feeling like you’re not getting any traction? Maybe it feels like you're stuck, frustrated, or wondering why your show isn't growing the way you hoped. Trust me—you’re not alone. In this episode, I’m diving into why podcast growth often feels slow and overwhelming, and I’m giving you the game plan to turn things around.

• Why Podcasting Takes Time- Building a podcast is a long game. It’s normal to feel impatient or discouraged, but success isn’t instant—it takes time, consistency, and effort.
• The Importance of Honing Your Craft- You’re not going to be perfect right out of the gate. Podcasting is a skill, and like any skill, it takes intentional practice and learning to improve.
• Setting Clear Goals for Your Podcast- Are you podcasting to grow your business, build a community, or something else? Knowing your goals will shape your strategy and how you measure success.
• Getting Honest About Your Efforts- Are you doing everything you can to promote your show? From SEO optimization to leveraging collaborations and repurposing content, there’s always more you can try.
• Staying Consistent- One episode here and there isn’t going to cut it. Consistency is key to building trust and keeping your audience engaged.

Adjust Your Expectations: Accept that podcast growth takes time. Be patient and enjoy the process.

Plug Into a Learning Community: Whether it’s my podcasting community or another resource, prioritize learning how to improve your content, marketing, and strategy.

Implement What You Know: Start doing the things you already know to grow your show—consistently. This includes promoting your episodes, tracking your results, and trying new strategies.

Engage With Your Audience: Show up for your listeners. Be active in your community, and promote your show like you’re your biggest fan.

If this episode resonated with you, head over to my Instagram @AngieMJordan and tell me: What’s the one thing you’re going to do in the next five months to grow your podcast?

You’ve got this! Stay consistent, keep learning, and I’ll see you in the next episode.

If you are ready to create a podcast that pays for your business, come join the 7 day accelerator over on my Skool community! It's free for the first 7 days. Head over to www.podcastthatpays.com

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Happy New Year, babes! Is 2025 the year you finally stop procrastinating and launch that podcast? If you’ve been “podcast curious” or waiting for the “perfect time,” this episode is for you. I’m diving into why this year is the right time to start, how podcasting can transform your business, and what you need to know to get started.

• Why 2025 is the year to launch your podcast and stop holding yourself back.
• The power of podcasting as a long-term strategy to build your business and reduce reliance on short-lived social media content.
• The importance of a strong launch strategy and how it impacts your visibility, momentum, and sales.
• Common doubts and how to overcome them, inspired by real stories from my clients.
• What you need to launch successfully, including tools, strategies, and mindset shifts.

This episode is packed with tough love, practical advice, and resources to help you finally get your podcast out into the world.

2025 can be your year to stop sitting on the fence and start making a real impact with your voice. Whether you join my 30 Days to Press Play program, work with me one-on-one, or dive into free resources, there’s no better time to commit to your podcast dream. Let’s get you off the content hamster wheel and into a sustainable, visibility-boosting strategy.

Connect with me on Instagram @AngieMJordan or join my free Facebook community to ask questions and get support. Ready to launch? Let’s do this together.

If you are ready to create a podcast that pays for your business, come join the 7 day accelerator over on my Skool community! It's free for the first 7 days. Head over to www.podcastthatpays.com

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

If you’re sick of constantly creating content, you’re not alone. As someone who runs a podcast production and marketing agency, I’ve been obsessed with solving this exact problem: helping business owners simplify their content creation while maximizing its impact.

Here’s the issue:

• Too many entrepreneurs are burning out on the content hamster wheel.
• You’re throwing spaghetti at the wall, unsure what’s working.
• You’re spending 90% of your business time on marketing, and it’s STILL stressful and inefficient.

Sound familiar? Let’s fix that with my brand-new Content Weekend offer.

It’s your one-stop solution to batching an entire quarter’s worth of strategic, repurposable content in just a weekend.

Here’s how it works:

Pre-Weekend Strategy Session: We’ll map out your marketing system with your podcast as the centerpiece. You’ll have a clear, actionable plan to transform one podcast episode into multiple pieces of content. We’ll develop SOPs (standard operating procedures) to streamline this process moving forward.

The Weekend Itself:

• Podcast Recording: We’ll record a full season (12 episodes) of your podcast in my Jersey City studio, complete with video.
• B-Roll & Behind-the-Scenes Footage: Tons of professional, high-quality video clips for your social media and website.
• YouTube Content Creation: Each podcast episode will be edited for YouTube.
• Blog Posts: Every episode will be repurposed into a blog post for your website.
• Social Media Clips: You’ll get five short, engaging clips per episode for platforms like Instagram, TikTok, and Facebook.
• Professional Photoshoot: We’ll capture polished headshots and behind-the-scenes images to elevate your brand.
• Special Interview Episode: I’ll personally interview you to showcase your story and expertise, pulling out your brilliance to create a standout episode and sharable clips.

This isn’t just about cranking out content. It’s about creating a smart marketing system anchored by your podcast, so:

• You spend less time on content and more time on what you love.
• You have evergreen, high-quality materials that work for you long after creation.
• You’re ready to scale your business with a strategic approach, not chaos.

• A full quarter’s worth of podcast episodes, blogs, social clips, and YouTube videos.
• A streamlined system for consistent, drama-free content creation.
• Stunning photos and videos that elevate your brand.
• Confidence, clarity, and more time to focus on your business.

Hit me up on Instagram @AngieMJordan with your questions or to claim your spot. Let’s work together to make your 2025 content strategy seamless, impactful, and, most importantly, fun!

If you are ready to create a podcast that pays for your business, come join the 7 day accelerator over on my Skool community! It's free for the first 7 days. Head over to www.podcastthatpays.com

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A