Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

What does it take to walk away from a successful music career and build one of Australia's leading performance marketing agencies?

In Episode 36 of the Point Zero One Podcast, Allen Fu sits down with Jamie Kritharas, founder of Defiant Digital, to unpack his journey from performing around the world as EDM producer J Trick, with support from Hardwell, Calvin Harris, Skrillex and Diplo, to helping direct-to-consumer brands scale through data-driven marketing.

Jamie shares why he left the music industry, the biggest mistakes e-commerce brands make when hiring agencies, and why creative has become the most powerful form of targeting. He also breaks down how Defiant Digital approaches paid ads, landing pages, email and SMS marketing, subscription growth, offer testing, Black Friday campaigns, and performance optimisation using real customer data.

Whether you're an entrepreneur, marketer, founder or creator, this episode is packed with practical lessons on scaling brands, making bold career pivots, and building a business that prioritises accountability over excuses.

✅ Jamie's journey from property valuer to internationally recognised EDM artist

✅ Getting signed by Hardwell, Calvin Harris, Skrillex and Diplo

✅ Why he left music to build Defiant Digital

✅ The biggest mistakes agencies make with D2C brands

✅ Why creative is the new targeting

✅ Building high-converting landing pages and retention systems

✅ Subscription strategies and offer testing

✅ Black Friday campaign planning and creative volume

✅ The tools Jamie uses, including Microsoft Clarity and VWO

✅ Why backing yourself early can change everything

If you enjoyed this episode, don't forget to like, subscribe, and leave a comment with your biggest takeaway.

#PointZeroOnePodcast #JamieKritharas #DefiantDigital #Ecommerce #PerformanceMarketing #DigitalMarketing #Entrepreneurship #D2CBrands #BusinessPodcast #MarketingStrategy

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Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode, we sit down with Jordan Beh, a NSW mortgage broker and founder of Insight Finance, whose journey is anything but linear.

From flipping cars in high school to launching a frozen yogurt store that ultimately failed, Jordan shares the hard lessons behind a $500K loss, including poor research, tough competition, and being locked into a long-term lease with personal guarantees.

But that failure became the foundation.

Jordan rebuilt through a Big Four bank, becoming a top-performing relationship manager before taking a risk during the Royal Commission era to start his own mortgage broking business. With low overheads and relentless execution, he wrote $88M in his first year and has since scaled toward $750M+ annually, becoming one of Australia’s top brokers.

We unpack the realities of building wealth, from property investing and leverage to the often overlooked lessons around tax, Div 7A, FBT, and lifestyle traps. Jordan also shares his perspective on thinking bigger, moving faster, and navigating tall poppy syndrome while staying focused on long-term growth.

✅ The real reasons his first business failed ✅ How to rebuild after a major financial loss ✅ What it takes to scale to $750M+ in annual volume ✅ Lessons on tax, structuring, and avoiding costly mistakes ✅ How to build wealth through property and leverage

✅ The mindset behind faster execution and bigger thinking

Follow Point Zero One Podcast on socials for more shorts:

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TikTok: https://www.tiktok.com/@pointzeroonepodcast

Youtube: https://www.youtube.com/@pointzeroonepodcast

LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/

Listen To Point Zero One Podcast on:

Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41

Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515

Amazon: https://music.amazon.com/es-cl/podcasts/83ad3f1a-f7a2-4c6c-9bff-462a6d7f32e1/point-zero-one-podcast-w-allen-fu

Make sure to subscribe and keep up to date! We drop new episodes every Wednesday 6pm.

Want to be a guest on the podcast? Apply here:

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Connect with Jordan Beh:

Website: https://insightfinance.com.au/team/

Instagram: https://www.instagram.com/jordanbeh_/

Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode of the Point Zero One Podcast, we sit down with Cassandra Hili, founder of Curated Agency, to unpack how PR has evolved and why it’s no longer just about press features or visibility.

From building early communities on Tumblr, Instagram and YouTube to launching her agency in 2016, Cassandra shares how storytelling, intention and authenticity shape modern public perception.

We explore why PR should be seen as a credibility strategy, not a sales channel, how TikTok reshaped audience expectations and why real journeys outperform polished success stories.

💡 What You’ll Learn in This Episode:

✅ Why PR is about trust, not transactions ✅ How storytelling drives credibility in today’s market ✅ The shift from polished branding to real, behind the scenes content ✅ How to build a personal brand with intention and clarity ✅ PR strategies beyond media including events, activations and endorsements ✅ A real campaign that took a local pizzeria to national TV ✅ Cassandra’s “cheat code” for momentum and growth

This conversation is a grounded look at what actually moves people and how brands can build relevance in a world that values honesty over hype.

🔔 Watch now to learn how to shape perception, build credibility and create stories people actually care about.

Follow Point Zero One Podcast on socials for more shorts:

Instagram: https://www.instagram.com/pointzeroonepodcast/

TikTok: https://www.tiktok.com/@pointzeroonepodcast

Youtube: https://www.youtube.com/@pointzeroonepodcast

LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/

Listen To Point Zero One Podcast on:

Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41

Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515

Amazon: https://music.amazon.com/es-cl/podcasts/83ad3f1a-f7a2-4c6c-9bff-462a6d7f32e1/point-zero-one-podcast-w-allen-fu

Make sure to subscribe and keep up to date! We drop new episodes every Wednesday at 6pm.

Want to be a guest on the podcast? Apply here:

https://forms.gle/rGKdmMfaVSZhwgBA8

Connect with Cassandra Hili:

Instagram: https://www.instagram.com/cassandra.hili/

LinkedIn: https://au.linkedin.com/in/cassandrahili