Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

What does it take to walk away from a successful music career and build one of Australia's leading performance marketing agencies?

In Episode 36 of the Point Zero One Podcast, Allen Fu sits down with Jamie Kritharas, founder of Defiant Digital, to unpack his journey from performing around the world as EDM producer J Trick, with support from Hardwell, Calvin Harris, Skrillex and Diplo, to helping direct-to-consumer brands scale through data-driven marketing.

Jamie shares why he left the music industry, the biggest mistakes e-commerce brands make when hiring agencies, and why creative has become the most powerful form of targeting. He also breaks down how Defiant Digital approaches paid ads, landing pages, email and SMS marketing, subscription growth, offer testing, Black Friday campaigns, and performance optimisation using real customer data.

Whether you're an entrepreneur, marketer, founder or creator, this episode is packed with practical lessons on scaling brands, making bold career pivots, and building a business that prioritises accountability over excuses.

✅ Jamie's journey from property valuer to internationally recognised EDM artist

✅ Getting signed by Hardwell, Calvin Harris, Skrillex and Diplo

✅ Why he left music to build Defiant Digital

✅ The biggest mistakes agencies make with D2C brands

✅ Why creative is the new targeting

✅ Building high-converting landing pages and retention systems

✅ Subscription strategies and offer testing

✅ Black Friday campaign planning and creative volume

✅ The tools Jamie uses, including Microsoft Clarity and VWO

✅ Why backing yourself early can change everything

If you enjoyed this episode, don't forget to like, subscribe, and leave a comment with your biggest takeaway.

#PointZeroOnePodcast #JamieKritharas #DefiantDigital #Ecommerce #PerformanceMarketing #DigitalMarketing #Entrepreneurship #D2CBrands #BusinessPodcast #MarketingStrategy

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Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode, we sit down with Jordan Beh, a NSW mortgage broker and founder of Insight Finance, whose journey is anything but linear.

From flipping cars in high school to launching a frozen yogurt store that ultimately failed, Jordan shares the hard lessons behind a $500K loss, including poor research, tough competition, and being locked into a long-term lease with personal guarantees.

But that failure became the foundation.

Jordan rebuilt through a Big Four bank, becoming a top-performing relationship manager before taking a risk during the Royal Commission era to start his own mortgage broking business. With low overheads and relentless execution, he wrote $88M in his first year and has since scaled toward $750M+ annually, becoming one of Australia’s top brokers.

We unpack the realities of building wealth, from property investing and leverage to the often overlooked lessons around tax, Div 7A, FBT, and lifestyle traps. Jordan also shares his perspective on thinking bigger, moving faster, and navigating tall poppy syndrome while staying focused on long-term growth.

✅ The real reasons his first business failed ✅ How to rebuild after a major financial loss ✅ What it takes to scale to $750M+ in annual volume ✅ Lessons on tax, structuring, and avoiding costly mistakes ✅ How to build wealth through property and leverage

✅ The mindset behind faster execution and bigger thinking

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TikTok: https://www.tiktok.com/@pointzeroonepodcast

Youtube: https://www.youtube.com/@pointzeroonepodcast

LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/

Listen To Point Zero One Podcast on:

Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41

Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515

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Make sure to subscribe and keep up to date! We drop new episodes every Wednesday 6pm.

Want to be a guest on the podcast? Apply here:

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Connect with Jordan Beh:

Website: https://insightfinance.com.au/team/

Instagram: https://www.instagram.com/jordanbeh_/

Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode of the Point Zero One Podcast, we sit down with Cassandra Hili, founder of Curated Agency, to unpack how PR has evolved and why it’s no longer just about press features or visibility.

From building early communities on Tumblr, Instagram and YouTube to launching her agency in 2016, Cassandra shares how storytelling, intention and authenticity shape modern public perception.

We explore why PR should be seen as a credibility strategy, not a sales channel, how TikTok reshaped audience expectations and why real journeys outperform polished success stories.

💡 What You’ll Learn in This Episode:

✅ Why PR is about trust, not transactions ✅ How storytelling drives credibility in today’s market ✅ The shift from polished branding to real, behind the scenes content ✅ How to build a personal brand with intention and clarity ✅ PR strategies beyond media including events, activations and endorsements ✅ A real campaign that took a local pizzeria to national TV ✅ Cassandra’s “cheat code” for momentum and growth

This conversation is a grounded look at what actually moves people and how brands can build relevance in a world that values honesty over hype.

🔔 Watch now to learn how to shape perception, build credibility and create stories people actually care about.

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Instagram: https://www.instagram.com/pointzeroonepodcast/

TikTok: https://www.tiktok.com/@pointzeroonepodcast

Youtube: https://www.youtube.com/@pointzeroonepodcast

LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/

Listen To Point Zero One Podcast on:

Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41

Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515

Amazon: https://music.amazon.com/es-cl/podcasts/83ad3f1a-f7a2-4c6c-9bff-462a6d7f32e1/point-zero-one-podcast-w-allen-fu

Make sure to subscribe and keep up to date! We drop new episodes every Wednesday at 6pm.

Want to be a guest on the podcast? Apply here:

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Connect with Cassandra Hili:

Instagram: https://www.instagram.com/cassandra.hili/

LinkedIn: https://au.linkedin.com/in/cassandrahili

Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode, we sit down with Rita, founder of Lick Your Phone Media, one of Australia’s leading hospitality-focused social media agencies.

What started as a passion for food content and a failed e-commerce attempt turned into a powerhouse agency serving 100+ concurrent hospitality clients with a 27-person remote team. Rita shares how a single opportunity to manage social media became the foundation for something much bigger.

We dive into how she used EDM email sequences to win early clients, why she delegated sooner than most founders would, and how systems became the backbone of her scale. From ClickUp and Zapier to Make.com, PandaDoc, Xero and AI automation, Rita explains how operational efficiency fuels creative growth.

The conversation explores trend-spotting across TikTok and Instagram, building credibility through mentorship groups and awards, filtering out bad-fit clients, and why restaurant advertising is more about branding and top-of-mind recall than immediate ROI.

We also unpack leadership, routines, therapy, long-term vision, her goal of building an eight-figure business, and the tech startup she is building alongside the agency.

💡 What You’ll Learn in This Episode: ✅ How Rita grew to 100+ hospitality clients ✅ Why systems and delegation are critical for scale ✅ How AI and automation improve agency efficiency ✅ The real goal of restaurant advertising ✅ How to identify and avoid bad-fit clients ✅ Leadership lessons from scaling a remote team ✅ What it takes to build toward eight figures

If you’re building an agency, working in hospitality, or curious about how modern marketing businesses scale sustainably, this episode is packed with practical insights.

🔔 Watch now to learn how strategy, systems and clear positioning can turn creative passion into a scalable business.

Follow Point Zero One Podcast on socials for more shorts:

Instagram: https://www.instagram.com/pointzeroonepodcast/

TikTok: https://www.tiktok.com/@pointzeroonepodcast

Youtube: https://www.youtube.com/@pointzeroonepodcast

LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/

Listen To Point Zero One Podcast on:

Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41

Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515

Amazon: https://music.amazon.com/es-cl/podcasts/83ad3f1a-f7a2-4c6c-9bff-462a6d7f32e1/point-zero-one-podcast-w-allen-fu

Make sure to subscribe and keep up to date! We drop new episodes every Wednesday 6pm.

Want to be a guest on the podcast? Apply here:

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Connect with Rita Agoulian:

Website: lickyourphone.com

LinkedIn: linkedin.com/in/rita-agoulian-8722841a2

Instagram: https://www.instagram.com/rita.agoulian/

Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode of Point Zero One, we sit down with 24-year-old founder Sarah Woodger, the creator of Coastal Girl — the Australian haircare brand that went from launch to 100,000-unit production runs in under a year.

Before building her own brand, Sarah was a hairdresser from the Central Coast who moved to France to work on superyachts as a personal hairdresser for a billionaire family. It was there she kept seeing the same problem: dry, brittle, colour-faded hair after swimming in saltwater and chlorine.

Instead of accepting it, she built a solution.

Coastal Girl’s hero product — a cream designed to act like an “invisible swim cap” — took two years of R&D, multiple cosmetic chemists, and nearly $100,000 in development before it ever launched. Since launching in March, the brand has scaled rapidly, selling out its initial 10,000-unit run, expanding into wholesale across salons and surf shops, and now producing 100,000 units at a time.

We break down what actually drove the growth: product-market fit, founder-led content, Meta ads with Sarah as the face of the brand, salon trust, and disciplined reinvestment — without relying on influencers or UGC.

This conversation also dives into the realities of scaling: stockouts, cash flow pressure, manufacturing in Australia, funding production with Amex debt, 16-hour days, and building a business with her partner Luke while protecting the relationship.

💡 What You’ll Learn in This Episode: ✅ How to validate real product-market fit ✅ Why founder-led content can outperform influencers ✅ The behind-the-scenes of scaling physical products ✅ Managing stockouts, forecasting & cash flow ✅ Manufacturing challenges in Australia ✅ The mindset required to build at speed ✅ Sarah’s “cheat code” for long-term success

This is a practical, honest breakdown of what it takes to build something real — and scale it fast.

🔔 Watch now to learn how Sarah turned a recurring problem into a fast-growing brand — and what you can apply to your own 0.01.

Follow Point Zero One Podcast on socials for more shorts:

Instagram: https://www.instagram.com/pointzeroonepodcast/

TikTok: https://www.tiktok.com/@pointzeroonepodcast

Youtube: https://www.youtube.com/@pointzeroonepodcast

LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/

Listen To Point Zero One Podcast on:

Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41

Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515

Amazon: https://music.amazon.com/es-cl/podcasts/83ad3f1a-f7a2-4c6c-9bff-462a6d7f32e1/point-zero-one-podcast-w-allen-fu

Make sure to subscribe and keep up to date! We drop new episodes every Wednesday at 6pm.

Want to be a guest on the podcast? Apply here:

https://forms.gle/rGKdmMfaVSZhwgBA8

Connect with Sarah Woodger:

Instagram: https://www.instagram.com/coastal.grl

Facebook: https://www.facebook.com/profile.php?id=61573128520096

Website: https://coastalgrl.com/

Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode of Point Zero One, we sit down with Sara Murdock, whose journey spans war, displacement, resilience, and global recognition.

Growing up in war-torn Iraq, Sara’s early life was shaped by uncertainty and survival. After her family’s perilous escape to Australia as refugees, she faced the challenge of rebuilding from the ground up — navigating identity, education, and belonging in a new country.

Today, she stands as Victorian, National Australian, and International Pharmacist of the Year, redefining what modern healthcare leadership looks like.

We explore Sara’s path into pharmacy, the evolving role of pharmacists in community healthcare, and how automation, AI, and integrative health are reshaping the industry. This is a grounded, thoughtful conversation about ambition without ego, progress without losing humanity, and building impact through service.

💡 What You’ll Learn in This Episode:

• Sara’s journey from refugee to international award-winning pharmacist
• The realities of rebuilding life in a new country
• How the role of pharmacists is changing in modern healthcare
• The impact of AI and automation on the future of pharmacy
• Why integrative and preventative health matter more than ever
• Lessons on resilience, purpose, and meaningful contribution

🔔 Watch now to hear how Sara transformed adversity into impact — and what her story teaches us about resilience, leadership, and the future of healthcare.

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Instagram: https://www.instagram.com/pointzeroonepodcast/

TikTok: https://www.tiktok.com/@pointzeroonepodcast

Youtube: https://www.youtube.com/@pointzeroonepodcast

LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/

Listen To Point Zero One Podcast on:

Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41

Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515

Amazon: https://music.amazon.com/es-cl/podcasts/83ad3f1a-f7a2-4c6c-9bff-462a6d7f32e1/point-zero-one-podcast-w-allen-fu

Make sure to subscribe and keep up to date! We drop new episodes every Wednesday 6pm.

Want to be a guest on the podcast? Apply here:

https://forms.gle/rGKdmMfaVSZhwgBA8

Connect with Sara Murdock:

https://www.saramurdock.com/

Instagram: https://www.instagram.com/the.sara.murdock/

Facebook: https://www.facebook.com/Sara.Murdock00/

Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode of the Point Zero One Podcast, we sit down with Matt Feng, founder of Scale Digital, a Melbourne-based agency specialising in scaling e-commerce brands through paid media.

Matt breaks down what really drives performance in Meta ads, from building creative systems and testing frameworks to making high-level decisions at scale. We also unpack how Meta fits alongside Google and TikTok ads, where brands commonly go wrong, and what sustainable growth actually looks like in paid media.

Beyond tactics, Matt shares his journey building an ad agency, the realities of performance marketing, and how technology is shaping the future of digital advertising. This episode is packed with practical insights for founders, marketers, and operators who want clarity, not guesswork, when it comes to scaling with ads.

💡 What You’ll Learn in This Episode:

• How Meta ads work at scale
• Why creative systems outperform one-off wins
• Common mistakes brands make when scaling paid media
• How to think holistically about Meta, Google, and TikTok
• What it takes to build a performance-driven agency
• Where digital advertising is heading next

🔔 Watch now to learn what actually moves the needle in paid ads, and how to build systems that scale.

Follow Point Zero One Podcast on socials for more shorts:

Instagram: https://www.instagram.com/pointzeroonepodcast/

TikTok: https://www.tiktok.com/@pointzeroonepodcast

Youtube: https://www.youtube.com/@pointzeroonepodcast

LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/

Listen To Point Zero One Podcast on:

Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41

Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515

Amazon: https://music.amazon.com/es-cl/podcasts/83ad3f1a-f7a2-4c6c-9bff-462a6d7f32e1/point-zero-one-podcast-w-allen-fu

Make sure to subscribe and keep up to date! We drop new episodes every Wednesday 6pm.

Want to be a guest on the podcast? Apply here:

https://forms.gle/rGKdmMfaVSZhwgBA8

Connect with Matt Feng:

https://www.scaledigital.com.au/

Instagram: https://www.instagram.com/matthew.ads

LinkedIn: https://au.linkedin.com/in/matthew-feng-615806162

Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode of the Point Zero One Podcast, we sit down with Annabel Hay, founder of Clutch Glue — a world-first innovation designed to solve wardrobe malfunctions and a business that’s now earned her a place on Forbes 30 Under 30.

Before building a globally recognised product, Annabel was working as a construction manager, navigating a male-dominated industry while quietly developing an idea that would change the way people think about problem-solving, product design, and resilience.

We unpack her journey from early uncertainty to delivering what’s been called one of the strongest Shark Tank pitches of all time, the strategic decisions behind scaling Clutch Glue, and the mindset shifts required to back yourself when the path isn’t obvious.

This is a grounded, honest conversation about building something from scratch and staying steady through the chaos that comes with it.

• How Annabel transitioned from construction into entrepreneurship
• The origin story behind Clutch Glue and why problem-led products win
• What it takes to pitch under pressure and perform at the highest level
• Lessons from building in a competitive consumer market
• The personal challenges that shaped her leadership and decision-making
• Why backing yourself matters long before external recognition arrives

🔔 Watch now to hear how Annabel Hay turned a simple idea into a world-first business — and what her journey can teach you about conviction, execution, and building with purpose.

Follow Point Zero One Podcast on socials for more shorts:

Instagram: https://www.instagram.com/pointzeroonepodcast/

TikTok: https://www.tiktok.com/@pointzeroonepodcast

Youtube: https://www.youtube.com/@pointzeroonepodcast

LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/

Listen To Point Zero One Podcast on:

Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41

Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515

Amazon: https://music.amazon.com/es-cl/podcasts/83ad3f1a-f7a2-4c6c-9bff-462a6d7f32e1/point-zero-one-podcast-w-allen-fu

Make sure to subscribe and keep up to date! We drop new episodes every Wednesday 6pm.

Want to be a guest on the podcast? Apply here:

https://forms.gle/rGKdmMfaVSZhwgBA8

Connect with Annabel Hay:

Instagram: https://www.instagram.com/annabel_hay

LinkedIn: https://au.linkedin.com/in/annabel-hay-a057ba125