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Product Fields

Product Fields

Written by: Sander Dur Ryan Brook Jim Sammons and Rich Visotcky
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Why is it that products are so hard to develop and deliver? How can we truly deliver value with so many different variables that can affect the outcome?

We are Sander Dur, Ryan Brook, Jim Sammons, and Rich Visotcky, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory that many authors and thought leaders bring to the industry, we started Product Fields make these concepts more accessible. This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products. We understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them. You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs! We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.

2025 Sander Dur, Ryan Brook, Jim Sammons, and Rich Visotcky Economics Management Management & Leadership
Episodes
  • #147 Leading Product Teams in the Age of AI - With Gil Broza

    #147 Leading Product Teams in the Age of AI - With Gil Broza
    Jan 15 2026

    Gil Broza joins our hosts, Jim Sammons and Rich Visotcky, for the first episode of the Product Fields podcast in 2026! In this conversation, we discuss the evolving landscape of agility and product management in the age of AI. Together, we explore how AI has transformed product delivery, the importance of accountability, and the need for leaders to adapt their strategies to ensure effective team dynamics. Too often, we have seen companies go full-on into AI without any strategy or understanding of the consequences. Through our discussion, we dive into the balance between leveraging AI for efficiency while maintaining critical thinking and human oversight, and the need for a thoughtful approach to integrating AI into work processes.

    00:00:00 Intro

    00:02:04 Agility Beyond Tech: Adapting Principles for Non-Tech Teams

    00:03:44 The Relevance of the Agile Manifesto, Values, and Principles

    00:08:44 AI's Impact on Product Delivery and Management

    00:12:15 Going Back to Principles in the Age of AI

    00:16:52 Accountability in the Age of AI

    00:28:03 The AI Industrial Revolution: Trust and Human Connection

    00:33:58 The Atrophy of Skills in the Age of AI

    00:35:07 The Impact of AI on Communication and Authenticity

    00:45:38 The Dangers of Over-Reliance on AI

    00:47:27 Fundamentals in the Age of AI

    00:50:45 The Danger of Agency and AI

    00:53:01 The Future of Work and AI Integration

    00:57:46 Quantity vs. Impact

    01:01:20 Closing

    Connect with Product Fields:

    📢 Follow the podcast for more inspiring stories
    💬 Join the conversation on LinkedIn - linkedin.com/company/mastering-agility
    📩 Contact us for trades or sponsorships

    👉 If you enjoyed this episode, leave a review and share it with someone who needs to hear it!

    Connect with our guests:

    Gil Broza: https://www.linkedin.com/in/gilbroza

    Subscribe to Gil’s newsletter: https://3pvantage.com/subscribe-newsletter/

    Attend Gil’s course, “Leading AI-Enabled Product Teams”: https://3pvantage.com/leapt/


    Check out our sponsors:

    www.xebia.com

    www.wiserbees.com

    www.jointinsights.com

    www.productfields.com
    Show More Show Less
    1 hr and 5 mins
  • #146 Can Mindset be Quantified? - With Dr. Karen Eilers and Christiaan Verwijs

    #146 Can Mindset be Quantified? - With Dr. Karen Eilers and Christiaan Verwijs
    Jan 6 2026

    Join hosts Rich Visotcky and Jim Sammons as they delve deep into the agile mindset and its significance in team dynamics from a research-backed perspective. Joining them in this episode are Dr. Karen Eilers and Christiaan Verwijs who are leading studies exploring the agile mindset from the individual and team level. Through their research and the help of Columinity, they describe how to factors like motivation, morale, collaborative exchange, value focus, and management support improve team effectiveness. Together, we discuss the development of reliable measurement scales, the importance of data in understanding team effectiveness in order to take action, and the challenges of selection bias and trust in survey data. We also dip our toes into the pools of dynamic reteaming and its effects on team cohesion and team outcomes.

    Whether you’re a manager looking to help your teams hit their stride, a team member trying to understand how to improve yourself to improve those around you, or a research and data junkie curious about people and teams, this episode has you covered!

    Want to learn more about your team and the research?

    Participate (and get immediate actionable feedback!): https://questionnaire.columinity.com/setup/model/agilemindset

    Preliminary findings: https://blog.columinity.com/how-a-team-level-agile-mindset-shapes-team-effectiveness/

    Scientific paper on Agile Mindset: https://www.sciencedirect.com/science/article/pii/S0040162522001822

    Contact Columinity: https://columinity.com/research

    Connect with our guests:

    Karen Eilers: linkedin.com/in/dr-karen-eilers/

    Christiaan Verwijs: linkedin.com/in/christiaanverwijs/

    Connect with Mastering Agility:

    📢 Follow the podcast for more inspiring stories
    💬 Join the conversation on LinkedIn - linkedin.com/company/mastering-agility
    📩 Contact us for trades or sponsorships

    👉 If you enjoyed this episode, leave a review and share it with someone who needs to hear it!

    Check out our sponsors:

    www.xebia.com

    www.wiserbees.com

    www.jointinsights.com

    www.productfields.com

    Find more at www.masteringagility.org
    Show More Show Less
    53 mins
  • S07 E01 Gojko Adzic on Specification By Example

    S07 E01 Gojko Adzic on Specification By Example
    Apr 3 2024
    SummaryIn this episode, Goiko shares his experiences and insights on visualizing specifications, writing Specification by Example, and solving communication problems in software development. He discusses the challenges and patterns in the adoption of Spec by Example and the importance of identifying bottlenecks and visualizing problems. Goiko also talks about causing organizational change and the evolution of software development solutions. He concludes by discussing the promise and reality of no-code tools and sharing his recent work and projects. The conversation explores various themes related to software development and its impact on organizations and society. It discusses the power of expressing human knowledge in software and the role of visualization tools in increasing shared understanding. The shift from specialists to generalists in the software industry is examined, as well as the potential for smaller organizations and general-purpose work. The conversation also delves into the role of AI in minimizing political games in organizations and the responsibility of software professionals in creating good software. The need for spending more time on edge cases and negative use cases is highlighted, along with the societal impact of bad software and the potential for IT to become a profession. The conservation and shifting of complexity in software development is explored, and the conversation concludes with a discussion on the impact of shoddy software on people's lives.TakeawaysVisualizing specifications can help improve understanding and reduce rework in software development.The adoption of Spec by Example and other agile practices can be hindered by organizational politics and resistance to change.Identifying bottlenecks and visualizing problems can lead to effective solutions and improvements in software development processes.No-code tools have the potential to democratize software development and empower non-technical users to create automation. Visualization tools like FigJam and Zeppelin increase shared understanding in organizations.The software industry is shifting towards smaller organizations and general-purpose work.AI cannot eliminate political games in organizations, as they are driven by cultural factors.There is a need for more focus on edge cases and negative use cases in software development.The responsibility of software professionals is to create good software and address the societal impact of bad software.Gojko's booksCheck out our sponsors:www.xebia.comwww.wiserbees.comwww.scrummatch.comwww.masteringagility.orgSound BitesChapters00:00Introduction01:21Visualizing Specifications03:04Early Experiences with Software Quality04:09Solving Communication Problems05:31Validating Real-World Usage of Spec by Example06:29Getting Permission from Companies for Case Studies08:28Persistent Challenges and Positive Patterns09:49Adoption of Given-When-Then and Consolidation of Tools11:42Identifying Bottlenecks and Visualizing Problems13:01Causing Organizational Change14:09The Challenge of Change Resistance16:30The Evolution of Software Development Solutions26:48Goiko's Recent Work and Projects35:26The Power of Expressing Human Knowledge in Software36:03Visualization Tools and Increased Shared Understanding37:27Specialists vs. Generalists in the Software Industry38:49The Shift Towards Smaller Organizations and General Purpose Work41:49The Role of AI in Minimizing Political Games in Organizations42:54The Responsibility of Software Professionals in Creating Good Software51:01The Need for Spending More Time on Edge Cases and Negative Use Cases53:31The Societal Impact of Bad Software and the Role of Governments57:41The Potential for IT to Become a Profession01:01:29The Conservation and Shifting of Complexity in Software Development01:04:43The Impact of Shoddy Software on People's Lives
    Show More Show Less
    1 hr and 9 mins
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