In this episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davis walk listeners through the full process of creating a budget in QuickBooks Online. They explain why budgeting is essential for small business owners, how budgeting improves cash flow, and the biggest mistakes business owners make when trying to manage expenses without a plan.

Listeners learn how to use QuickBooks’ built-in budgeting tools, how to analyze Budget vs. Actual reports, and how budgeting creates confidence, clarity, and better decision-making throughout the year.

This episode provides simple, practical, actionable steps every business owner can follow — whether you’ve never created a budget before or you want to strengthen the structure you already have.

• A budget is a forward-looking plan that helps control expenses, assess profitability, and prepare for seasonal changes.
• QuickBooks Online offers built-in tools to create, edit, and track your budget with actual financial data.
• Monthly budgets provide far more clarity than annual-only budgets, especially for seasonal businesses.
• The Budget vs. Actual report helps identify overspending, revenue gaps, and opportunities to reallocate funds.
• Budgeting doesn’t need to be perfect — it simply needs to be active and reviewed regularly.

• Where is my money actually going each month?
• Which expenses consistently exceed expectations?
• What income patterns or seasonal trends should I prepare for?

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QuickBooks Online Budgeting Tool Overview – https://quickbooks.intuit.com

Chapters:

• 00:02 - Introduction to QuickBooks Mastery
• 00:54 - Creating a Budget: Essentials for Small Businesses
• 09:13 - Introduction to Budgeting with QuickBooks
• 14:04 - Analyzing Budget Reports
• 19:23 - Common Mistakes in Budgeting
• 23:35 - Budgeting Basics: Keeping Personal and Business Finances Separate

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In this episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davisdig into one of the most overlooked foundations of a healthy business: the business plan.

They start with a real story from Lee’s week—a potential client who reached out before jumping in—and contrast that with the many owners who launch with nothing but an LLC, an EIN, and a handful of credit cards. From there, they unpack why a business plan doesn’t need to be a 30-page document full of jargon—but it does need to be clear, simple, and actionable.

Lee shares how his own business started with an SBA-backed loan, a strong credit score, and a well-thought-out plan that covered structure, legal setup, and an operating agreement. Erica brings in her marketing perspective—especially around defining your ideal customer, niching down, and using both online marketing and old-fashioned word of mouth to build a sustainable client base.

Together, they walk through the 5 core sections every simple business plan should have and a 7-step framework you can use to build or refresh your plan—whether you are just starting or expanding an existing business. The episode closes with a 90-day action challenge and a free one-page business plan template to help you get started right away.

Listeners will gain clarity, encouragement, and practical steps they can put into motion immediately, plus a clear link between business planning now and budgeting in next week’s episode.

• A business plan isn’t busywork—it’s your roadmap so you lead your business instead of just reacting.
• The best business plans are short, specific, and focused on what you do, who you serve, and how you make money.
• Every business plan should cover 5 core areas: business overview, goals, products/services, marketing, and financials.
• Defining your ideal customer and your niche makes marketing easier and helps you say “no” to the wrong clients.
• Listing your revenue streams and key expenses gives you realistic numbers to bring to the bank—and keeps you out of the 14-credit-card trap.
• Word of mouth plus genuine relationship-building is still one of the most effective low-cost marketing strategies.
• Your business plan is a living document—review it at least annually (or quarterly) and adjust as you grow.
• A clear plan today sets you up for a smarter budget tomorrow, which Erica and Lee will walk through in Episode 6.

• Do I have a written business plan—or has most of my planning been in my head?
• If I had to explain my business in 2–3 sentences, who I serve, and how I help them, what would I say?
• What are the three biggest “rocks” that would truly move the needle in my business over the next year?
• Do I clearly understand my main revenue streams, pricing, and top 5–6 expenses?
• When was the last time I revisited my business plan or goals and adjusted them based on what’s actually happening?

• Free Business Plan Template
• Use this simple, guided template to map out your mission, ideal customer, goals, revenue streams, expenses, and marketing snapshot for the next 12 months.
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In this episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davisunpack one of the most critical pieces of small business financial management: cash flow.

Even profitable businesses can fail if they run out of cash. Erica and Lee explain the difference between profit and cash flow, why so many business owners look at their QuickBooks reports and think, “I should have more money in the bank than this,” and how to use QuickBooks as a practical tool to understand where your cash is going.

They walk through cash flow fundamentals, how to think in terms of money in vs. money out, and how to use key QuickBooks tools like the cash flow statement, profit and loss, balance sheet, comparative reports, dashboards, accounts receivable aging, and accounts payable to get a clearer picture of your financial reality.

You’ll also hear real-world examples of overspending, impulse buying, using credit cards, and relying on lines of credit—and how to use cash flow forecasting to make better decisions, set realistic goals, and avoid running your business into a cash crunch.

Listeners will walk away with a better understanding of cash flow, plus simple, actionable steps to track it, improve it, and plan for the future using QuickBooks.

• Cash flow is money in and money out, not just profit on a report. You can show a profit and still run out of money.
• You must look beyond your bank balance and consider loans, credit cards, accounts payable, and upcoming obligations when evaluating cash flow.
• QuickBooks offers powerful tools—cash flow statements, profit and loss, balance sheets, comparative reports, dashboards, and aging reports—to help you understand and monitor cash flow.
• Overspending, impulse buying, and stocking up “because it’s on sale” can quietly destroy cash flow and push you into unnecessary debt.
• A cash flow forecast helps you anticipate slow seasons, plan for lean months, and adjust expenses, staffing, and investments ahead of time.
• A good banking relationship and a well-managed line of credit can be critical tools for navigating ups and downs—but only if used wisely.
• Simple habits—timely invoicing, clear payment expectations, using QuickBooks Payments, following up on overdue invoices, and scheduling regular financial review time—can dramatically improve cash flow.

• Do you know how much cash you truly need each month to cover loan payments, rent, payroll, and your own pay?
• Have you ever looked at your QuickBooks profit and thought, “Where did the money go?”
• Are you making spending decisions based on cash flow, or impulse and convenience?
• When was the last time you looked at your cash flow statement, accounts receivable aging, or cash flow forecastin QuickBooks?
• What is one small habit you could implement this week to better track or improve your cash flow?

Free 3-Part Quick Start Guide to Getting Started with QuickBooks

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In this week’s episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davis tackle one of the biggest struggles small business owners face: QuickBooks messes. From confusing bank feeds to incorrect categorization to messy charts of accounts, this episode breaks down why QuickBooks often becomes overwhelming—and more importantly, how to fix it.

Drawing from decades of experience helping business owners clean up their books, Lee explains the foundational mistakes that lead to chaos in QuickBooks and the simple steps anyone can take to regain control. Erica adds practical insights, relatable stories, and a fresh perspective on why small, consistent habits make all the difference.

Whether you're new to QuickBooks or knee-deep in a bookkeeping tangle, this episode offers clarity, encouragement, and simple next steps to get your books back on track.

• Many QuickBooks messes begin with a misunderstanding of accounting fundamentals.
• Connecting bank feeds too early or without proper setup often creates duplicated or incorrect transactions.
• A messy Chart of Accounts leads to confusing financial reports and poor decision-making.
• Incorrect categorization—especially mixing business and personal expenses—causes tax issues and inaccurate cash flow.
• Reconciling your accounts monthly is one of the simplest ways to prevent major financial confusion.
• QuickBooks has tools that save time (like rules and automations), but they must be set up correctly.
• Sometimes the fastest path to clarity is hiring an expert to clean up your books and guide you forward.

• When was the last time you felt confident in your QuickBooks reports?
• Are your Chart of Accounts and categories helping—or confusing—you?
• Are your business and personal expenses fully separated?
• Do you reconcile every month, or only when tax season arrives?
• What small habit could you start this week to keep your books cleaner?

Free Resource:

3-Part Quick Start Guide to Getting Started with QuickBooks

Download at: www.leedavisandcompany.com

Send Us Your Questions:

support@leedavisandcompany.com

Chapters:

• 00:02 - Introduction to QuickBooks Mastery
• 03:28 - Common QuickBooks Mistakes and How to Fix Them
• 07:52 - Understanding the Chart of Accounts
• 13:50 - Cleaning Up Your Financial Mess
• 16:26 - Transitioning to QuickBooks Automation

In this debut episode of QuickBooks Mastery for Small Business Success, Erica Northrup and her father, Lee Davis, open the door to their story as a father-daughter business team.

Episode 1: Meet Lee & Erica: A Father-Daughter Team Helping Small Businesses Master QuickBooks

In this first episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davis share the origin story behind Lee Davis & Company. From Lee’s early exposure to bookkeeping and decades spent fixing financial systems in healthcare, to Erica’s creativity and tech expertise, this episode lays the foundation for the unique partnership that now supports small businesses across multiple industries.

They share personal stories, lessons learned, and insight into how they help business owners build systems, simplify QuickBooks, and grow sustainably. You’ll also learn the two things they wish every business owner understood about QuickBooks—and why getting started the right way can save years of frustration.

• Strong small businesses depend on systems, clarity, and people-focused decision-making.
• Lee learned bookkeeping early, built a 25-year career in healthcare finance, and became known for fixing broken systems.
• Erica taught herself the tech, branding, and operational skills the business needed to modernize and grow.
• Their ideal clients are hands-on business owners who want clarity, support, and trusted guidance.
• Most QuickBooks issues begin with poor setup; proper foundation prevents long-term problems.
• Even a small amount of accounting knowledge significantly improves confidence with QuickBooks.

• What systems in your business need strengthening?
• Are your financial tools working for you—or working against you?
• How would your business change if you had strong financial guidance?

Free Resource:

3-Part Quick Start Guide to Getting Started with QuickBooks

Download: www.leedavisandcompany.com

Have a QuickBooks Question?

Email: support@leedavisandcompany.com

Erica and Lee introduce themselves and share their mission—to help small business owners simplify QuickBooks and focus on growth rather than fixing mistakes.

Erica handles the tech, Lee handles the numbers, and together they support small to medium-sized businesses with decades of combined experience.

They share why this first episode is all about connection and introducing listeners to their journey.

Lee talks about learning bookkeeping from his father’s bookkeeper, working through college, and developing a long career in healthcare finance and operations.

Erica reflects on the many times Lee turned struggling businesses into thriving ones—and how that set the stage for his future consulting work.

Lee explains how his experience in healthcare taught him the importance of systems, operations, and working well with people.

Lee shares why he wanted to start his own...