• Why Food Cost Is a Leadership Issue
    Apr 27 2026
    #545 - Why Food Cost Is a Leadership Issue

    *****

    This week's episode is brought to you by: KICKFIN
    VISIT: https://kickfin.com/demo/

    This week's episode is brought to you by: AJINOMOTO
    VISIT: https://ajinomotofoodservice.com/


    *****

    It's not about all those nickels and dimes. It's about the systems that are broken.

    *****

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
    CLICK HERE: https://www.therestaurantmarketingmindset.com/


    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program


    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE:
    https://www.restaurantstrategypodcast.com/Foundations-b


    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809

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    12 mins
  • Marketing Should Start Inside the Restaurant
    Apr 23 2026
    #544 - Marketing Should Start Inside the Restaurant

    *****

    This week's episode is brought to you by: RESTAURANT SCALE SECRETS
    VISIT: https://restaurantscalesecrets.com/Chip

    This week's episode is brought to you by: OVATION
    VISIT: https://ovationup.com/chip/


    *****

    Great marketing can't make up for a mediocre experience. Start marketing by making a more memorable meal.

    *****

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE:
    https://www.restaurantstrategypodcast.com/Foundations-b

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809

    Show More Show Less
    14 mins
  • Your Systems Are Either Training Your Team... or Replacing You
    Apr 20 2026
    #543 - Your Systems Are Either Training Your Team... or Replacing You

    *****

    This week's episode is brought to you by: KICKFIN
    VISIT: https://kickfin.com/demo/

    This week's episode is brought to you by: AJINOMOTO
    VISIT: https://ajinomotofoodservice.com/


    *****

    Stop trying to be a hero. It's not cute anymore. Your job isn't to do it all. It's to teach everyone else how to do it all.

    End of story.

    *****

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
    CLICK HERE: https://www.therestaurantmarketingmindset.com/


    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program


    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE:
    https://www.restaurantstrategypodcast.com/Foundations-b


    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809

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    18 mins
  • Why Discounts Attract the Worst Customers
    Apr 16 2026
    #542 - Why Discounts Attract the Worst Customers

    *****

    This week's episode is brought to you by: MARQII
    VISIT: https://marqii.com/

    This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
    VISIT: https://www.rti-inc.com/

    *****

    PRICE is different than VALUE.

    The worst customers want the lowest price possible.

    The best customers want the most for their money.

    Make sure you're attracting the right one.

    *****

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE:
    https://www.restaurantstrategypodcast.com/Foundations-b

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809

    Show More Show Less
    18 mins
  • The Hidden Cost of Being “Nice”
    Apr 13 2026
    #541 - The Hidden Cost of Being “Nice”


    *****

    This week's episode is brought to you by: MARGIN EDGE
    VISIT: https://www.marginedge.com/lp/chip

    This week's episode is brought to you by: DAVO
    VISIT: https://davosalestax.com/RestaurantStrategy


    *****

    NICE is different than KIND. Let's talk about why you being nice is costing you people and money.

    *****

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE:
    https://www.restaurantstrategypodcast.com/Foundations-b

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809

    Show More Show Less
    15 mins
  • The Myth of Word of Mouth
    Apr 9 2026
    #540 - The Myth of Word of Mouth

    *****

    This week's episode is brought to you by: MARQII
    VISIT: https://marqii.com/

    This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
    VISIT: https://www.rti-inc.com/

    *****

    Word-of-Mouth is a result. What you need is a system for making it happen.

    *****

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE:
    https://www.restaurantstrategypodcast.com/Foundations-b

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809

    Show More Show Less
    15 mins
  • Why “Trusting Your Managers” Is Costing You Money
    Apr 6 2026
    #539 - Why “Trusting Your Managers” Is Costing You Money


    *****

    This week's episode is brought to you by: MARGIN EDGE
    VISIT: https://www.marginedge.com/lp/chip

    This week's episode is brought to you by: DAVO
    VISIT: https://davosalestax.com/RestaurantStrategy


    *****

    One of the most important aspects of the P3 Mastermind is to help owners get themselves out of the operation. The way we do that is through delegating and outsourcing. But blindly trusting your team does not work. You have to give them systems and structure.

    That's what today's episode is all about.

    *****

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE:
    https://www.restaurantstrategypodcast.com/Foundations-b

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809

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    17 mins
  • Social Media is NOT Content, It's Communication at Scale
    Apr 2 2026
    #538 - Social Media is NOT Content, It's Communication at Scale

    *****

    This week's episode is brought to you by: RESTAURANT SCALE SECRETS
    VISIT: https://restaurantscalesecrets.com/Chip

    This week's episode is brought to you by: OVATION
    VISIT: https://ovationup.com/chip/


    *****

    Social Media isn't about likes and followers. It's not about keeping up with trends or going viral. It's an opportunity for you to tell your story over and over again to the world.

    Get used to repeating yourself.

    *****

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE:
    https://www.restaurantstrategypodcast.com/Foundations-b

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809

    Show More Show Less
    16 mins