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Radical Recentring with Nonie White

Radical Recentring with Nonie White

Written by: Nonie White
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A weekly podcast for ambitious women leaders and entrepreneurs who are ready to stop building from pressure, proving, and performance, and start building success that feels energising, aligned, and deeply theirs. Hosted by Nonie White, positive psychology practitioner, ICF Associate Accredited Coach, Forbes-featured researcher, and co-author of The True Cost of Female Entrepreneurship, this podcast explores the science of unshakeable performance, confidence and leadership. Episodes are 15 to 25 minutes. Episodes 1 and 2 launch Tuesday 2 June 2026. New episodes every Tuesday after that.Copyright 2026 Nonie White Economics Leadership Management & Leadership Self-Help Success
Episodes
  • Episode 15: "She Survived A Brain Haemorrhage, Then This Serial Entrepreneur Started Again."

    Episode 15: "She Survived A Brain Haemorrhage, Then This Serial Entrepreneur Started Again."
    Sep 29 2026
    Length: 1 hour 4 minutes | Released: September 29, 2026Thea Brook on what happened when everything was stripped away, what she realised really mattered, and how she built her next business around it.Thea Brook is a serial entrepreneur with multi-million business successes to her name.Now she's also a brilliant business coach, helping other entrepreneurs move from six to seven figures.But that's not what's most interesting about her.It's how she got here.Never one for half measures, Thea's story is not your typical burnout narrative.Thea has always hustled hard, even though she knew she should rest more.Then nearly dying, not once but twice, forced her to stop. Not just for a bit. For a considerable period of time.In this episode of Radical Recentring, we get into what happens when life gets in the way of your entrepreneurial plans and forces you to reconsider everything.We explore how a spell in a dark room informed how Thea rebuilt her life from scratch, and what that means for her work today.Guest bioThea Brook, Founder, CALMMThea Brook is the founder of CALMM, which helps founder-led businesses build the structure, rhythm and financial clarity they need to scale profitably without the founder becoming the ceiling. She spent over a decade in finance, as a CFO for high-growth startups scaling into the tens of millions, and has built her own businesses across restaurants, products and services. That means she has sat at the CFO table and in the founder chair.Thea brings financial rigour, commercial pattern recognition and a deeply human understanding of what growth can cost when the business relies too heavily on personal effort. After burnout and a brain haemorrhage forced her to rethink the conventional hustle playbook, she built CALMM around a different belief: calm is not the opposite of ambition, it is the source of sustainable growth.In this episodeTimestamps approximate, from the transcript, confirm against the final edit.00:19: Who Thea Brook is, running CALMM, and rating her own life a 12 out of 1009:08: The 26-person food business, and two years of what she calls pure stress,12:20: Coming out of the business, going away for a week, and realising she couldn't focus on a single page of a book13:22: The brain aneurysm and the emergency surgery that followed16:19: Weeks in a dark room, unable to tolerate light or sound, and the pain she describes21:11: Gratitude, and the conversation with her husband before she went into surgery33:46: The desk cleared down to two things, and rebuilding from there53:13: Her advice for staying on track, and where to find her nowMentioned in this episodeCALMM, Thea's business helping six figure founders shift into operating at seven figuresToggl, the time-tracking app she recommends to the founders she works withConnect with TheaWebsite: theabrook.comFree workshop, on what's making a business heavier than it needs to be: theabrook.com/workshopLinkedIn: Thea BrookYouTube: https://www.youtube.com/@calmm_coConnect with NonieTake the Leadership Identity Quiz: https://noniewhite.com/leadership-identity-quiz/Find out more about the Unshakeable Method, Nonie's four-month 1:1 coaching programme: https://noniewhite.com/becoming-unshakeable/Next episodeNonie talks to Ella McKay, who isn't trying to build a nice little chocolate company. She's building Fatso with the ambition to hit £100 million and join the challenger brands that have changed their categories. But Ella cares just as much about how Fatso gets there, wanting the scale without losing the kindness and humanity the company was built on. This conversation is about Ella's journey from hustling startup founder to the confident leader her scaling business needs now.
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    1 hr and 4 mins
  • Episode 14: "From Burnout to Writing the Book on Unshakeable Leadership"

    Episode 14: "From Burnout to Writing the Book on Unshakeable Leadership"
    Sep 22 2026
    Length: 51 minutes | Released: September 22, 2026Rachel Coles is an award-winning marketing agency CEO, campaigner and author. A year ago, she was burnt out, miserable, and convinced she was a terrible boss.She was waking up at 3am worrying about cash flow, and whether her team could pay their mortgages. Taking on clients she didn't even want. Doing far too much of the work herself because she didn't want to burden her team, and generally wondering why she'd started her business in the first place.The wild thing is that her business was actually doing really well the whole time. Rachel just couldn't see it.Fast forward a year, and almost none of this is true anymore. She runs a team of six who only do the work they love, charges what she's worth, sleeps through the night, and is writing a book about how she became an unshakeable leader.In this conversation, we get into what she thinks went wrong, what she did about it, and how becoming more herself changed everything else too, including the maternity health campaigning that's become the other half of her working life.Guest bioRachel Coles, Founder and CEO, Conv3rt MarketingRachel Coles is the Founder and CEO of Conv3rt Marketing, a full service marketing agency working with SMEs, B2B brands and charities across the UK. With expertise spanning PR, content, SEO, paid media and fractional CMO strategy, Rachel has built Conv3rt into a values led agency known for getting results without the agency nonsense.Beyond the boardroom, Rachel is a maternal health advocate and campaigner. She sits on the UK Government's Maternity and Neonatal Taskforce, has spoken at Parliament through the Maternity APPG, and has used her own experience to drive systemic change in maternity care.A sought after speaker and writer, Rachel champions the idea that the most powerful thing you can do in business, in advocacy and in life is refuse to stay quiet.In this episodeTimestamps approximate, from the transcript, confirm against the final edit.00:57: Who Rachel Coles is, running a marketing agency and campaigning on maternity health06:41: A year ago: stressed, burnt out, and wondering why she'd started the business in the first place09:34: The red flag clients, and doing all the work herself out of people-pleasing16:58: Raising her prices, and what happened when nobody left19:44: The session where her values clicked into place: "that's who I am, and I actually quite like her"36:44: Why maternity health became her cause43:01: The book she wrote in a single week49:26: Her advice for other female founders, and what she'd tell her younger selfMentioned in this episodeConv3rt Marketing (conv3rt.co.uk): Rachel's marketing agencyThe UK Government's Maternity and Neonatal TaskforceThe Maternity APPG (All Party Parliamentary Group)The five minute journalConnect with RachelWebsite: https://conv3rt.co.uk/LinkedIn: Rachel ColesInstagram: @rachelcoles_birthtraumaConnect with NonieTake the Leadership Identity Quiz: https://noniewhite.com/leadership-identity-quiz/Find out more about the Unshakeable Method, Nonie's four-month 1:1 coaching programme: https://noniewhite.com/becoming-unshakeable/Next episodeNonie talks to Thea Brook, a serial entrepreneur with multi million business successes to her name, and now a brilliant business coach who helps other entrepreneurs move from six to seven figures. Thea has always hustled hard, even though she knew she should rest more, then nearly died, not once but twice, and was forced to stop for a considerable period of time. This conversation gets into what happens when life gets in the way of your entrepreneurial plans and forces you to reconsider everything, and how a spell in a day room informed how Thea rebuilt her life from scratch.
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    51 mins
  • Episode 13: "She Said Yes to What She Needed, and No to Everything Else"

    Episode 13: "She Said Yes to What She Needed, and No to Everything Else"
    Sep 15 2026
    Length: 57 minutes | Released: September 15, 2026Emmie Faust on burnout, boundaries, and building an 11,000-woman community from a Google form.Emmie Faust has built, scaled and exited businesses, won investment on Dragons' Den, invested in more than thirty female-led companies, and built Female Founders Rise into a community of more than 11,000 women. She knows entrepreneurship from pretty much every angle.She's also been burnt out. After exiting her business, she spent years working as a solo consultant, successful, in demand, and desperately lonely. She remembers telling her husband, "I feel really lonely." Then COVID arrived, and with it work, plus homeschooling four children at home, anxiety and peri-menopause. She got ill, physically, then mentally, and hit what she calls rock bottom.What she built next started with a Google form and a LinkedIn page: a small, low-stakes passion project, just to keep her brain ticking over while she recovered. Nearly four years on, it's Female Founders Rise: 11,000 women across the UK, a lean team, a growing ecosystem of investors, ambassadors and chapter leads, and the Rise Report, a benchmark piece of research into more than 2,000 female entrepreneurs.From being a lonely solo founder, Emmie now hosts events where women queue around the room to speak to her, to the point where she's had to hide in the toilet just to get a moment to herself! That's the thing about Emmie: she's enormously wise, and just as enormously honest and real.In this conversation, she tells what happened when she started building a business, and a life, differently, by saying yes to what she actually needed, and getting much, much better at saying no to everything else.Guest bioEmmie Faust, Founder, Female Founders RiseEmmie Faust is the founder of Female Founders Rise, a UK-based, impact-led community and certified B Corporation supporting more than 11,000 female and non-binary entrepreneurs. She is an exited entrepreneur, a micro angel investor in more than 30 female-led businesses, and a Dragons' Den winner.Founded in 2022, Female Founders Rise exists to help women build profitable, long-term businesses and to close the gender funding gap in the UK, working across four pillars: community, funding support, business fundamentals, and raising the profile of female founders. Its vision is a world where entrepreneurial opportunity is equally accessible to everyone. As the organisation points out, up to £310 billion of new value could be added to the UK economy if women started and scaled businesses at the same rate as men.Emmie is also the founder of The Rise Report of Female Entrepreneurship, a benchmark piece of research drawing on data, stories and insights from more than 2,000 UK female entrepreneurs.In this episodeTimestamps approximate, from the transcript, confirm against the final edit.00:16: Who Emmie Faust is, and where she's at right now, a mother of four, running Female Founders Rise, "living my best life"01:07: What Female Founders Rise is, and the wider ecosystem of investors, allies and chapter leads behind it04:53: The Rise Report, benchmarking 2,225 founders, and why it took far longer than she expected09:59: The isolation of solo consultancy work, and telling her husband, "I feel really lonely"10:48: Why she now says no to ninety per cent of everything12:38: Quitting consultancy and starting Female Founders Rise as a low-stakes passion project24:50: Rock bottom, a breakdown, a move back to London, and quitting consultancy for good33:35: "Founders are limited on time, energy and money," treating energy as a finite resource36:26: Redesigning how she shows up at events, and hiding in the toilet to get a moment alone47:32: The week with no phone at all, and what it told her51:29: Her biggest learning, her top advice to ambitious founders, and what she'd tell her younger selfMentioned in this episodeFemale Founders Rise (femalefoundersrise.com): the 11,000-member community Emmie foundedThe Rise Report of Female Entrepreneurship (therisereport.co.uk): benchmark research surveying 2,225 UK female entrepreneursFemale Founders Rise Show: the show Emmie co-hosts, on Spotify and YouTubeConnect with EmmieWebsite: femalefoundersrise.comLinkedIn: linkedin.com/in/emmiefaustInstagram: @emmiefaustFemale Founders Rise on Instagram: @femalefoundersriseFemale Founders Rise Show: Spotify · YouTubeThe Rise Report: therisereport.co.ukConnect with NonieTake the Leadership Identity QuizFind out more about the Unshakeable Method, Nonie's four-month 1:1 coaching programme.Next episodeNonie talks to Rachel Coles, an award winning marketing agency CEO, campaigner and author. A year ago, she was burnt out, miserable and convinced she was a terrible boss, waking up at 3am worrying about cash flow and whether her team could pay their mortgages, and taking on clients she didn't even want. Her business was actually doing really well. She just couldn't see it. Fast forward a year, and almost none of that is ...
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    57 mins
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