Navigating the world of AI can be overwhelming. In this episode of Ragnarokast, we're tackling the big questions with two leaders in the industry: Apply Digital’s Chief Strategy Officer, Lauren Milne, and Chief Technology Officer, Scott Michaels. They share practical advice on where to start, how to spot the difference between AI fantasy and reality, and how brands can show up in the new AI landscape.

Check out Apply Digital’s AI Solutions Playbook to get started on your own: https://www.applydigital.com/ai-solutions-playbook/

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We’re cutting through the AI hype with Toby Coulthard, Chief Product Officer at Jacquard. He has hot takes on why the "how" of messaging matters more than ever, and how AI-driven content generation and optimization can actually impact performance.

🎧 The Array Podcast: https://www.jacquard.com/the-array-podcast-series/

#Ragnarokast #MarTech #AIinMarketing #MarketingAutomation #Personalization #CustomerEngagement #PredictiveAI #GenerativeAI #MarketingHotTakes

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AI is changing marketing, but how much of it is real and how much is just hype? In this episode, we sit down with Tejas Manohar, Co-CEO of Hightouch, to talk about:

🔥 Why marketers should rethink traditional CDPs
🤖 How AI decisioning actually works (hint: it's not just about LLMs)
📊 The role of reinforcement learning in optimizing customer journeys
💰 The real ROI of AI-driven marketing personalization

Oh, and we might have taken a detour into compostable CDPs, April Fool’s marketing stunts, and Philly cheesesteaks. 🌯

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This week on Ragnarokast, we're diving into the world of AI in marketing with special guest Laura, Manager of Technical Consulting at Ragnarok. From cleaning up your data to building smarter martech stacks, Laura, Spencer, and Steven tackle the myths, challenges, and opportunities around AI adoption.

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This week, Steven and Spencer chat with Josh Wolf, Senior Director of Solutions Consulting, Channel & Partnerships at Tealium. They cover everything from the rise of AI in MarTech to what’s next for CDPs—and even toss in a few hot takes along the way.

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Join us on Ragnarokast as we welcome lifecycle marketing expert Drew Price of 10 Billion Emails! Inspired by a recent article of his, “The Agency +1 Model and why it works,” Spencer and Steven wanted to dive in deeper and also share their perspectives coming from the agency side.

You can also read the original article: https://scalingcrm.substack.com/p/the-agency-1-model-and-why-it-works

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In this episode, Steven and Spencer speak with Heather Blank [SVP, GTM Strategy + Partnerships @ Iterable] about how the explosion of digital channels and digital identification has propelled the rise of Customer Communication Platforms. These multi-channel tools need to meet the customer both offline and online - on their phone, at their desktop, in their physical mailbox, or on their favorite chat app.

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Join Spencer and Steven as they chat with Pat Rondinelli from Twilio Segment. Hear about Spencer's certification adventure during a blizzard, the power of combining SaaS partners with agencies, and real-world success stories with Segment and Ragnarok.

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