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Raise Your Rates and Watch Who Disappears
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Raise Your Rates and Watch Who Disappears
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You raised your rates. A client you'd worked with for years went quiet. No blowup, no email — just gone.
And somehow, you felt relieved.
That's where this episode starts. When I bumped my prices 25%, a steady client disappeared within three weeks. On paper it looked bad. In reality it exposed something I should have seen coming: they weren't loyal to me. They were loyal to the old number.
In this episode:
- Why your price isn't just a transaction — it's a diagnostic tool that tells you who actually values your work
- What good clients are really buying (it's not hours or deliverables)
- Why cheap prices send the wrong signal and train clients to treat your time as elastic
- How to raise rates without apology — give notice, say it once, stop talking
- What happens to your calendar and stress level when the wrong clients leave
If you're still charging what you charged two years ago, this one's for you. Spoiler: the ones who leave were already gone.
Full post: https://jakehallman.com/expensive-clients-are-just-clients-who-didnt-quit-yet/
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