I got a call from a business owner who's been in business 18 years and he's thinking about shutting down because he can't compete with a competitor who opened three years ago. Same services. Same area. The competitor is thriving. He's dying.

The only difference? Google Business Profile optimization.

This episode is about the money you're leaving on the table when you're not showing up in Google Maps. We're talking $72,000 a year in lost revenue for a typical service business. And the tactics to fix it that you won't find in generic SEO articles.

I'm breaking down:

• The category hierarchy Google uses (and why picking the wrong primary category sabotages everything)
• Review velocity patterns Google watches for (consistent beats volume)
• Why AI search recommends businesses 20 miles away over you (schema markup secrets)
• Post engagement signals that actually matter
• The 10-15 citations worth your time versus the 500-directory spam

Whether you DIY your marketing or hire someone, you need to know what actually works. Not what worked in 2019. Not what some blog post says. What's moving rankings RIGHT NOW in 2026.

One tactical move today can shift your visibility in 90 days. Let's get into it.

Find me: @rankboostmedia | https://stan.store/rankboostmedia

Getting calls promising guaranteed Google Maps rankings for $400/month? Being pitched "AI search optimization" services?

You're not alone - and most of it is bullshit.

In this episode, I break down the lies small business owners are being sold about Google Business Profile optimization and AI search visibility. From guaranteed rankings (impossible) to the latest rebrand of SEO as "AEO" or "GEO" (marketing garbage), we're cutting through all of it.

You'll learn:

• Why nobody can guarantee Google Maps rankings
• What "AI search optimization" actually means (spoiler: it's just good SEO)
• The fundamentals that work for Google Maps AND AI search platforms like ChatGPT, Perplexity, and AI Overviews
• Red flags to watch for when agencies pitch you
• What honest local SEO services actually look like

Whether you're doing your marketing yourself or hiring someone, you'll walk away knowing how to spot the BS and what actually matters in 2026.

I'm Hillary Plauche, founder of Rank Boost Media. Let's get into it.

Ready to turn your Google My Business profile into a secret weapon? 🚀 In this episode, we spill the beans on the hidden features GMB pros use to outshine the competition. From sneaky booking options to post tricks and sneaky competitor data, these are the features you never knew you needed! Get ready to unlock these gems and watch your business take off! 💥