Paul presents a method for thinking about and developing a corporate purpose statement guaranteed to connect with audiences at a deeper level. After making the case that 'your purpose is your impact,' he examines four real-world examples and the three dimensions of a well-written statement - ecosystem impact, stakeholders, and utilization impacts - that will have you standing out from the crowd.

Paul reflects on the essential ingredient for creating a winning business strategy. With it, your chances of 'getting the ask' will rocket. After discussing strategy setting and the importance of a solid underpinning, the episode moves into a checklist of 5 areas to draw out the trends and disruptive forces likely to act on any business - from information management to economic development - and uses an example from Tesla, to illustrate how to lay out a simple and concise strategic direction to stakeholders.

Paul discusses how embracing the sustainability mega-trend is essential for career and business success. After exploring the rise of sustainability and the difference between sustainability and ESG, the episode shifts to the three traits to take command of the issue - the ability to adapt, change perspective and learn - and uses examples from martial arts and the arts to show how changing our approach can make all the difference!