What happens when two founders challenge the entire brokerage model?

Guy Gal (Co-Founder & CEO of Side) and Hilary Saunders (Co-Founder & Chief Broker Officer) join James and Keith for a candid conversation about community, consolidation, private listings, and what it actually takes to scale a real estate business in today's market.

They unpack:

• Why consolidation cycles repeat themselves in real estate

• The real story behind private listings (and why sellers should pay attention)

• How the internet changed brokerage power dynamics forever

• Why part-time agents are quietly shaping brokerage economics

• The biggest mistake team leaders make when trying to scale
  
  

Hilary delivers one of the most direct pieces of advice ever given on this show. Guy explains why the most enduring structure in business isn't corporate, it's community.

If you care about where brokerage is heading, this episode is required.

Guy's social handles: Instagram - Facebook - LinkedIn

Hilary's social handles: Instagram - Facebook - LinkedIn

Side's social handles and website: Instagram - Facebook - LinkedIn - Side's website - Side x Side's website

Subscribe to Real Estate Insiders Unfiltered on YouTube!
https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch!
https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

From making $18k his first year to building a real estate empire, Brandon Brittingham pulls zero punches in this brutally honest conversation about business, investing, and the power of mindset.

James and Keith go deep with Brandon, CEO, national speaker, and bestselling author on everything from building multiple 8-figure companies under one roof to the hard truths agents need to hear about wealth, risk, and identity. You'll hear why he believes "agents are already investors, they're just not getting paid like it," and how breaking through his lowest moment changed everything.

If you're ready to stop playing small and start building real freedom, this is your episode.

Links mentioned in the show:

Brandon's book "Converting Units to Dollars":

https://www.amazon.com/Converting-Units-Dollars-Property-Management/dp/1642252662

eXpand Investing Mastermind:

https://expelevatecoaching.com/subscription/expand-investing

Connect with Brandon on - Facebook - Instagram - LinkedIn. Also check out Wake Up To Wealth Podcast - Wake Up to Wealth Podcast Youtube - Hire Brandon to Speak or Coach - Invest with Brandon - Real Estate - Real Estate Investing Youtube.

Subscribe to Real Estate Insiders Unfiltered on YouTube!
https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch!
https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Eric Bramlett isn't trying to be the flashiest brokerage in the country, just the best-run. In this episode, James and Keith sit down with the founder of Bramlett Partners to talk about the power of systems, the limits of online leads, and why "boring real estate" might just be the secret to building something scalable, profitable, and sustainable.

Eric shares:

• How he scaled from solo producer to 148 agents and $750M in volume

• Why online leads are overrated (and SOI is the real goldmine)

• The systems and tech stack that run his brokerage

• What "client experience" really means and how they measure it

• Why culture is the ultimate business system

This is a masterclass in building a real business with humanity, accountability, and structure.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience featuring stunning photography, video, virtual staging, and SkyTour helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://bit.ly/4jIetOp

Zillow Zeitgeist 2025
https://www.zillow.com/learn/zeitgeist-2025/

Connect with Eric on LinkedIn - Instagram.

Learn more about Bramlett Partners on Instagram and online at bramlettpartners.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube!
https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch!
https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

What's the real difference between a smart tool and an intelligent robot? In this special episode, AI futurist and author Steve Brown joins James and Keith to talk about the future of work, real estate, and humanity in an AI-powered world.

They cover:

• Why agents won't be replaced—but do need to evolve

• The 4 waves of AI (generative, agentic, spatial, physical)

• The real threat (and opportunity) of humanoid robots

• How "AI alignment" is the single biggest challenge of our time

• Why the best agents in the future will be designers and orchestrators—not just doers

If you've felt overwhelmed by the pace of change, this episode is both a wake-up call and a roadmap. The AI shift is happening now. The leaders who thrive will be the ones who learn to lead it.

Links mentioned in the episode:
https://www.youtube.com/watch?v=675d_6WGPbo

Connect with Steve:

Website: stevebrown.ai

Book: https://amzn.to/45IQk4x

Newsletter: synthetic.stevebrown.ai

AI training course: stevebrown.ai/ai-course

LinkedIn: www.linkedin.com/in/futuresteve

YouTube: www.youtube.com/@futureofai

Blog: www.stevebrown.ai/blog

Subscribe to Real Estate Insiders Unfiltered on YouTube!
https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch!
https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

In one of the rawest and most inspiring episodes yet, James and Keith sit down with Jeffery Mcgonigle, co-founder of Power Real Estate Group. From crying in his car to closing 560 deals and leading a 160-agent team, Jeffery shares how grit, structure, and clarity fueled his rise—and why "feelings aren't real" might be your new mantra.

They go deep on:

• The 3-2-1 method that every agent should be using

• Why most agents live in a fog of activity (and how to clear it)

• How he scaled with virtual assistants, ISAs, and dashboards

• Why clarity, not complexity, drives accountability

• The power of ambition and choosing the harder path on purpose

Whether you're brand new or running a big team, this episode will leave you fired up and focused on what matters.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience featuring stunning photography, video, virtual staging, and SkyTour helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://bit.ly/4jIetOp

Zillow Zeitgeist 2025
https://www.zillow.com/learn/zeitgeist-2025/

Connect with Jeffery on LinkedIn.

Learn more about Power Real Estate Group on YouTube - Instagram - LinkedIn - Facebook or online at powerreteam.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube!
https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch!
https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Rajeev Sajja, SVP of Digital Marketing & Innovation at Berkshire Hathaway HomeServices Fox & Roach, joins James and Keith for one of the most forward-looking, practical, and real conversations about AI in real estate you'll ever hear.

From replacing agents to empowering them, Rajeev explains where AI is actually delivering results today and where the hype still outweighs the help. This episode goes deep on what makes an agent "AI-fluent," how brokers can build systems that support scale, and why humanity, not automation, is still your moat.

In this episode:

• The 3 stages of AI: done by you, done with you, done for you

• What agents need to do to show up in ChatGPT search results

• Why emotional intelligence still beats machine intelligence

• How to use AI as a "second brain" to win back time

• What the best agents are doing right now with AI—and what they're not

Plus: ChatGPT wiring a thermostat, oil changes via video chat, and why AI can make you more human not less.

Links mentioned in the episode:
Real Estate AI Flash podcast details https://realestateaiflash.com

Agent Bio Optimizer GPT for AI Search https://chatgpt.com/g/g-687e4fde4ac48191aa71be5a671951b5-agent-bio-visibility-optimizer

Gemini 3's Nano Banana Pro http://gemini.google.com

Episode with RealScout https://youtu.be/0KMHkREqlsw

Connect with Rajeev on LinkedIn - YouTube - Facebook.

Subscribe to Real Estate Insiders Unfiltered on YouTube!
https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch!
https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

From a Craigslist ad to a 1,000-unit-a-year powerhouse, The Hogan Group's journey is anything but ordinary. In this episode, James and Keith sit down with Mike Hogan (Founder) and Alicia Pittman (Principal Broker & President) to unpack how they've scaled their Virginia-based team to 80 agents across multiple markets without sacrificing culture, accountability, or profitability.

They break down:

• Why micro-teams are the secret to mentorship, retention, and scale

• The onboarding expectations that instantly filter out the wrong hires

• Their unconventional "counter-recruiting" pitch that builds long-term loyalty

• How they use AI and CRMs to support, not replace, human connection

• Why clarity is kindness when it comes to letting agents go

This is a blueprint for building something real—with systems that support people, not replace them.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience featuring stunning photography, video, virtual staging, and SkyTour helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Links mentioned during the episode:

https://owldoor.com

https://www.youtube.com/watch?v=fTj69Gv3ZaU

Connect with Mike on LinkedIn.

Connect with Alicia on LinkedIn.

Learn more about The Hogan Group on Facebook - Instagram or online at hogangrp.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube!
https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch!
https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/