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Recruitment from A to Z

Written by: Bayard Advertising
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  • Summary

  • Welcome to Bayard’s Recruitment from A to Z, hosted by the Vice President of Client Services, Andrea Abbott, and the Senior Director of Marketing and Employer Brand Strategy, Zach Tweddell. Andrea and Zach cover topics from A to Z in the realm of recruitment advertising and talent acquisition, speaking to a variety of both internal and external industry experts along the way.
    Bayard Advertising
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Episodes
  • Leading with Data

    Leading with Data
    May 12 2022
    09: Andrea and Zach are joined by Bayard’s Senior Director, Insights and Strategy, Cody Harker. Cody speaks to his experience as a boomerang employee and how his role at the agency has changed over the years. The trio breaks down what Acumen is and why COVID pushed data to the forefront of all decision-making in recruitment marketing. White Russians (and Lactaid) present, Cody touches on what data clients most frequently ask for, how he and his team navigate distilling data to create a big picture, and how branding efforts can benefit from these insights.
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    27 mins
  • Drunk on Recruitment

    Drunk on Recruitment
    Jan 18 2022
    08: On this installment of Recruitment from A to Z, Andrea and Zach are joined by Bayard’s Senior Advertising Director, Phil Roberts. Together, with the help of Whiskey Gingers (sans ice), they recount the eventful tale of his start at the agency and discuss his role in Bayard’s growth. Phil also touches on the importance and evolution of tracking and reporting in advertising, the necessary ingredients for a successful client-agency relationship, and how recruitment marketing went from being neglected in terms of budgets to finally getting a seat at the table.
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    36 mins
  • Authentically Conveying Employer Brand Through Creative

    Authentically Conveying Employer Brand Through Creative
    Oct 15 2021
    07: In this edition of A to Z, Bayard’s Associate Creative Director, Shannon Price, joins Zach and Andrea, wine in hand, to discuss the creative side of recruitment advertising. Zach and Andrea pick Shannon’s brain on what it takes to authentically capture company culture and how to communicate it through creative projects. Additionally, Shannon touches on her favorite projects, the ups and downs of creative processes, and what it means to ‘reinvent the wheel’ for each client. Also, Andrea and Shannon reminisce on their eventful around-the-world trip.
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    32 mins
Marketing Economics
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