You’ve seen sales and marketing clash. You’ve lived the messy handoffs. And you’ve probably wondered who should actually own what inside your revenue engine.

In this episode, Sarah and Jay unpack the real friction point between marketing and sales, where one ends, the other begins, and why the line between them is a lot gooier than anyone wants to admit. From cold email debates to personalization rabbit holes to the “who writes what” showdown that sparked this episode, they pull apart the blurry middle where most companies lose speed, clarity, and opportunities.

In this episode, you’ll learn:

• Why the marketing–sales boundary is murky (and why that’s normal)
• How tactics like cold email create ownership confusion
• The role of skill sets, context, and timing in deciding who leads
• Why communication, not org charts, fixes most misalignment
• How unified teams move faster and create a better prospect experience

If you’ve ever felt like your teams are stepping on each other’s toes, this episode will show you how to tighten the handoff, reduce the noise, and build a revenue flow that actually works.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

Let’s reset the narrative for a second. Large language models don’t actually know things. They aren’t pulling from a live database. They don’t check facts in real time. What they do exceptionally well is predict language.

So when you hear someone say, “ChatGPT sounded confident, so it must be right,” that should raise a red flag.

These tools generate answers based on patterns, not certainty. There’s no internal meter saying, “I’m pretty sure this is accurate.” They’re optimized to sound authoritative whether the information is solid or completely off base.

That’s where hallucinations come in. Fabricated quotes. Data assigned to the wrong sources. Details that feel believable but were never true to begin with.

If you’re using AI as a source of truth, you’re setting yourself up for trouble.

The better move is to treat it like a thinking partner. Use it to spark ideas, outline a draft, or pressure test your thinking. Then do the real work: verify, validate, and apply judgment. AI should help you get started, not sign off on the final answer.

Bottom line: confidence is not accuracy. Use AI with intention, and always verify what matters.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

Use AI not just to align with your thinking, but to challenge it. Prompting AI to write from a critical perspective, like a competitor or a tough stakeholder, can reveal unexpected insights and blind spots.

This practice forces you to anticipate objections and shows where your messaging, assumptions, or pitch might be weak.

Key takeaway: Make AI your sparring partner. Purposefully prompting it to disagree is the fastest way to strengthen your ideas and find your next breakthrough.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

What if you could preview how your client will respond before you hit send? In this episode of Two-Minute AI Tips, Sarah shares how to structure AI to simulate client feedback, and why it’s one of the most underrated uses of generative tech.

In this episode, you’ll learn:

• How to create a lightweight “client mode” for AI
• Why simulating perspectives leads to stronger output
• What to feed the model to sharpen empathy and performance
  

Your best prompt might not be about content, it might be about context.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

You’ve seen companies pour six figures into a website… only to let it decay the second it launches. You’ve watched teams treat a major brand asset like a “set it and forget it” project. And thanks to AI, you’re now watching websites become one of the most important signals in your entire revenue engine.

In this episode, Sarah and Jay break down the fastest ways companies ruin their website investment, from outdated content that undermines credibility to neglected ADA issues, aging design, messy navigation, and the hidden AI implications no one is talking about. They unpack why websites built during the pandemic are now showing their age, how AI is resurrecting the importance of strong on-site messaging, and what actually happens to revenue when a site stops reflecting who you are today.

In this episode, you’ll learn:

• Why websites lose value faster than leaders expect
• How AI has quietly changed what your site must communicate
• The real cost of outdated design, broken UX, and slow load times
• How to evaluate whether you need a refresh, a rebuild, or a pause
• A simple test you can run today to see if your homepage is hurting you

If you’ve been wondering whether your website still earns its keep, this episode gives you the clarity (and honesty) you need to protect your investment, and rebuild it the right way if you don’t.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

Ever get great output from AI, only to realize it won’t fly with your team? In this episode of Two-Minute AI Tips, Sarah unpacks why AI misses internal nuance, and how to prompt like a strategist, not just a taskmaster.

In this episode, you’ll learn:

• Why AI doesn’t understand power dynamics
• How org charts and politics break good AI advice
• What to add to your prompts to make output actually usable
  

AI can’t navigate your team. That’s your job. Lead accordingly.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

You’ve seen sales and marketing clash. You’ve lived the messy handoffs. And you’ve probably wondered who should actually own what inside your revenue engine.

In this episode, Sarah and Jay unpack the real friction point between marketing and sales, where one ends, the other begins, and why the line between them is a lot gooier than anyone wants to admit. From cold email debates to personalization rabbit holes to the “who writes what” showdown that sparked this episode, they pull apart the blurry middle where most companies lose speed, clarity, and opportunities.

In this episode, you’ll learn:

• Why the marketing–sales boundary is murky (and why that’s normal)
• How tactics like cold email create ownership confusion
• The role of skill sets, context, and timing in deciding who leads
• Why communication, not org charts, fixes most misalignment
• How unified teams move faster and create a better prospect experience

If you’ve ever felt like your teams are stepping on each other’s toes, this episode will show you how to tighten the handoff, reduce the noise, and build a revenue flow that actually works.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

Not all overuse looks like overuse. In this episode of Two-Minute AI Tips, Sarah calls out the quiet addiction leaders are developing to AI, and how to tell when you’ve crossed from leverage into dependence.

In this episode, you’ll learn:

• Why “too much AI” often looks productive
• How to recognize dependence disguised as delegation
• When to stop prompting and start deciding
  

Your judgment isn’t optional. AI should support it, not substitute it.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/