Your gym is leaking leads. But you can fix it in 60 minutes with this marketing audit.

Get a free copy of the 26-page audit workbook here.

In this episode of “Run a Profitable Gym,” Chris Cooper walks you through a complete one-hour audit of your gym’s marketing funnel—from lead generation to closing sales.

He demonstrates the audit live with his own gym, Catalyst, revealing every problem he finds along the way.

The audit covers four critical parts of the marketing funnel:

• Lead generation: Can prospects find you?
• Lead capture: Can they reach you?
• Lead nurture: Do you follow up?
• Appointments and closing: Is there a path forward?

Most gym owners think they need more leads. In reality, they’re often getting enough leads but losing them because follow-up is poor, calls to action are unclear or sales processes are weak.

Fix the leaks before pouring more water into the funnel.

Tune in to find out what to look for and how to prioritize fixes. Just one hour of focused work can help you recover thousands of dollars of lost gym revenue.

Get your free copy of the “The 1-Hour Marketing Audit for Gym Owners” via the link below.

Links

1-Hour Marketing Audit for Gym Owners

Gym Owners United

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0:01 - Intro

2:26 - Part 1: Lead Generation

15:56 - Part 2: Lead Capture

28:05 - Part 3: Lead Nurture

38:21 - Part 4: Appointment and Close

49:40 - Results

The median gym owner brings home $61,000 per year, but the owners on Two-Brain’s latest leaderboard earn between $189,000 and $357,000 annually. What’s the difference?

In this episode, Mike Warkentin sits down with top earner Ryan McStockard to find out exactly how he secured his spot on the leaderboard.

In 2020, Ryan took zero income in some months just to keep the gym alive. Then, in 2021, he invested in Two-Brain mentorship and rebuilt everything.

Now he consistently earns over $16,000 per month from his gym.

His biggest wins came from adding high-value services, such as personal training, and focusing on improving the client journey: Personal training makes up 34% of his revenue, and his clients stick around for a whopping 42 months on average.

As a Two-Brain mentor, Ryan now helps other gym owners replicate his success.

He’s also in the Tinker Mastermind, where he’s focused on maximizing his income and his lifestyle. His primary goal today is simply “to not miss family dinners.”

Interested in becoming a Tinker? Email Joleen Bingham (leader of Tinker North America) or Lisa Palmer (leader of Tinker Europe) to learn more: joleen.bingham@twobrainbusiness.com or lisa.palmer@twobrainbusiness.com

Links

Gym Owners United

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1:07 - Gym overview & low point

5:02 - Revenue breakdown

7:24 - Finding Two-Brain

20:52 - Additions to Ryan’s NOB

31:13 - Retention secret

The top gym owner on Two-Brain’s leaderboard takes home $29,767 per month. That’s $357,204 per year from a single gym location.

In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 net owner benefit (NOB) leaderboard—showing exactly what elite gym owners actually take home each month.

What sets these owners apart? Chris shares their top tactics, such as nurturing leads, selling high-value coaching services and focusing relentlessly on doing the basics better.

Other common tips include using Two-Brain's Prescriptive Model and knowing your data.

One owner said: “Increasing my NOB has been a goal for the last three years. Every month I've been finding small ways to do that—adding semi-private training, training staff to take on lower value tasks and talking to other similar owners in Two-Brain.”

Tune in to hear exactly how these gym owners earn consistent, sustainable incomes so they can make an impact, make a profit and make it home for dinner.

Ready to start your path to the leaderboard? Use the link below to book a call!

Links

Gym Owners United

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1:29 - Why NOB matters

3:21 - The leaderboard revealed

5:33 - Annual projections

6:13 - What they actually do

8:21 - The boring secret