Hello SwitchedON! Crew. Dan here with today’s Signals on how small business owners can effectively market their business without the hype. With me is Sarah Santacroce, author of the upcoming book, theGentle Marketing Revolution. A great quote from Sarah in the Episode: “I see so often in marketing we're chasing after the next new thing the next shiny object, without ever having paid attention to the foundations of: What do you want, who you are, how do you want to build this business?” Come Join us and Enjoy the show! Resources https://sarahsantacroce.com/ (https://sarahsantacroce.com/) http://www.thegentlebusinessrevolution.com/ (http://www.thegentlebusinessrevolution.com/) Subscribe to Podcasthttps://podcasts.apple.com/us/podcast/switched-on/id1539549156 (Apple) | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vc2lnbmFsc3NlY3JldC8= (Google) | https://open.spotify.com/show/76yez39VhVe7ZRdvVNThQT (Spotify) | https://www.stitcher.com/show/signalssecret (Stitcher) 3 Great Signals From Sarah 1) Bringing more empathy & kindness to the business world 2) That it's actually you that has to tell people that there is a different way 3) A world where marketing fosters a sense of belonging, not isolation The One Thing: Questioning assumptions The Cauliflower Moment:. A more personal one for me has to do with education. I didn't go to university, because it felt at the moment it just felt too confining. Yeah, I didn't want to. I didn't fit into that system. From the very beginning I always did things differently. And so I didn't fit into that kind of system but it did hold it did hold me back for a few years after that because I always compared. And you know, back in the corporate jobs, I always felt like I was not good enough I didn't have that title…etc. NOTES FROM SHOW Disclaimer: Below is an approximation of this video’s content. This is recorded with an AI tool and we try to edit it for proper conversation it can contain errors. Please feel free to reach out to us if you feel any of the information seems to be incorrect at dan@signalssecret.com Dan Riordan 0:06 Welcome back to the switched on podcasts. Today we have Sarah Santacroce with us. Let's dive right in. Sarah and have you start by giving us some insight on your background. Sarah Santacroce 0:30 And I'm so glad to be here, thank you so much for having me. Yeah, where do we start. I would probably start with California, because I'm based in Switzerland as we kind of found out offline before we started recording, but I did spend a few years in California, back in 2006, where my husband came home one rainy Sunday afternoon, not Sunday, Monday afternoon. He's like, Oh, I'm so sick of this weather let's move, I got a job offer in California. I'm like, Oh, okay. Wow that's different. All right, let's do it. And so, I had just given birth to our second child, he was like three months old, and I was supposed to go back to work. My day job so I had to kind of hand in my notice and pack our bags and off we went and move to California. And then once we got settled over there. I, you know, I was like okay what do I do now I can't work I didn't have a work permit in the US. And so, once the kids were settled in school and daycare and whatnot. I was like, Well, I'm going to start my own business, I had always kind of in the back of my head. My dad was an entrepreneur and so I was like, well, that's always an option that I have and so that was the perfect opportunity is in the was in 2006 and the middle of the social media boom, and so I was like, Alright, here I go. I'm in California, I can start my own business. And that's what I did. And then from there, fast forward, 12, years later, I am back in Switzerland, which is where I was born and raised and...
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