In this Mini Moment, Tegan from Moosh joins Jen to talk about something most salon owners are quietly stressing about...marketing. Specifically, what to actually spend money on, when to bring someone in to help, and what kind of return you can realistically expect.

After years of consistent regulars, Tegan is in a rebuild season and marketing to brand new clients is now non-negotiable. She shares exactly what she has been doing, why she finally outsourced her paid ads, and how that decision is now bringing in 14 new clients a week.

This is an honest, practical conversation about the chicken and egg of marketing spend, why you cannot build a business on Instagram posts alone, and why finding people who actually understand your brand is the difference between marketing that lands and marketing that makes you cringe.

What we cover

• Why community Facebook pages are not the answer
• The real cost of trying to run paid ads yourself
• How to know when it is time to outsource your marketing
• What a proper marketing agency actually does for a salon
• Why understanding your brand has to come before outsourcing
• The chicken and egg of marketing investment when cash is tight
• One client a week from your team can fund the whole marketing budget
• Why patience is part of the marketing strategy

Mentioned in this episode:

https://www.salonrising.com

💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

MCM

💛 A HUGE Thank You to Our Podcast Sponsors - Timely

We’ve partnered with Timely to bring you something special:

➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

➡ New customers get 50% off their first 3 months.

If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

Timely

Sometimes the dream you were chasing is not the dream you needed. In this episode, Sam and Jen are joined by one of Sam's dearest friends and biggest cheerleaders, Tegan from Moosh. After 10 years in business, a team that grew to 11 and has since come back to two, Tegan opens up about what it has actually taken to come back to herself, her vision and the kind of salon she always wanted to build.

This is a conversation about the slow, quiet realisations that only come from time in the chair. The grief of losing long term staff. The bittersweet beauty of regular clients moving on. The financial honesty most owners avoid. And the moment you walk into your salon, hear how peaceful it is, and realise this calm was the goal all along.

Tegan is open, warm and full of the kind of gusto that makes everyone around her feel like they can do anything. But this episode shows another side of her too. The leader stepping into herself for the first time. The mother holding boundaries. The owner choosing service over sacrifice. And the woman who genuinely loves what she does and is finally ready to enjoy it.

What we cover

• 10 years of Moosh, from 40 square metres to a commercial purchase
• Going from 11 staff down to two and what that has taught her
• The grief of losing long term team members and regular clients
• Why your business cannot be built on sacrifice
• Coming back to your vision and rebuilding from there
• Knowing your numbers as the antidote to fear
• Hiring for personality over skill
• The trap of panic hiring and why it never works
• Leading through different seasons of life and team
• Why being a hairdresser does not have to be the thing you outgrow

She's back. And the salon she always wanted was here all along.

Mentioned in this episode:

💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

MCM

💛 A HUGE Thank You to Our Podcast Sponsors - Timely

We’ve partnered with Timely to bring you something special:

➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

➡ New customers get 50% off their first 3 months.

If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

Timely

https://www.salonrising.com

Most salon owners set up their booking software once and never go back. The descriptions are outdated, the services do not reflect the brand anymore, and there is revenue sitting quietly in the background that nobody is capturing. Sound familiar?

In this Mini Moment, Jen sits down with Sherri from Timely to talk about why an annual audit of your salon software is one of the most underrated things you can do for your business. And why the new Timely add-ons feature might just be the thing that changes how you think about upselling forever.

Because here is the thing. The best add-on conversation is the one you never have to have out loud. When your software is set up properly, it does the prompting for you. Your clients get the nudge at the right moment, they feel in control of their choices, and you get the revenue without the awkward middle bit.

What we cover

• Why auditing your salon software once a year is non negotiable
• How misaligned service descriptions can disconnect your brand experience
• The new Timely add-ons feature and how it works for your business
• Letting technology do the upselling so you do not have to
• Why giving clients ownership of their booking increases add-on uptake
• How solo operators can use software to reduce overwhelm
• AI, social media and the future of working smarter not harder
• Why having fun on Instagram is actually a strategy

Your software should be working while you are behind the chair. This episode will show you how to make that happen.

Mentioned in this episode:

https://www.salonrising.com

💛 A HUGE Thank You to Our Podcast Sponsors - Timely

We’ve partnered with Timely to bring you something special:

➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

➡ New customers get 50% off their first 3 months.

If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

Timely

💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

MCM