We live in a paradox — constantly connected, yet deeply disconnected.

In this episode of Selling’s Creative, I sit down with John Watson, a “recovering accountant turned connection coach,” who’s made it his mission to teach people how to build real relationships in a world of transactional networking.

We talk about what authentic networking really looks like, not the business-card-slinging kind, but the quiet, intentional kind that helps you grow your confidence, your opportunities, and your impact. John shares why introverts often make the best networkers, the mindset shift from scarcity to abundance, and how reflection turns every conversation into a learning opportunity.

If you’ve ever felt awkward at networking events or unsure how to connect without “selling,” this episode will reframe everything you thought you knew about relationships in business.

🎧 Listen to the full episode and discover how one genuine conversation can change your trajectory.

In this episode of Selling’s Creative, I sit down with Christopher Sellers - a creative director, designer, and leadership consultant - to explore the uncomfortable truth about creativity in business. We unpack why so many organizations mistake brainstorming for breakthrough, how emotional intelligence and adaptability define real innovation, and what it actually takes to build a culture where creativity can thrive.

From the illusion of corporate innovation to the role of AI in reshaping creative work, this episode challenges the notion that creativity and structure are opposites — and offers practical steps to bring genuine creativity back into your business.

🎧Listen now to discover how to move from “creative theatre” to real creative impact

Christopher Sellers:

Website: www.cssellers.com

Book: Why Smart People Aren't Creative

Is it price, quality, or something deeper?

In this episode of the Selling’s Creative Podcast, Brad Eather sits down with Michael Wilkinson, international sales expert and co-author of The Value Challenge, to uncover why “value is a mystery”—and why solving it is every salesperson’s true role.

Michael shares the Seven Challenges of Value, breaks down the value triad (revenue gain, cost reduction, emotional connection), and explores the five stages of the value sales process. Together, they reveal how trust, curiosity, and emotional connection can turn sales from a transaction into a collaborative journey.

As Michael says: “Until we understand what our customers see as valuable, we can only guess. Our job as salespeople is to solve the value mystery.”

🎧 Tune in to discover how to define, communicate, and deliver value without discounting—and why the future of sales depends on curiosity and creativity.

Connect with Michael Wilkinson.

www.axiavalue.com