We live in a paradox — constantly connected, yet deeply disconnected.

In this episode of Selling’s Creative, I sit down with John Watson, a “recovering accountant turned connection coach,” who’s made it his mission to teach people how to build real relationships in a world of transactional networking.

We talk about what authentic networking really looks like, not the business-card-slinging kind, but the quiet, intentional kind that helps you grow your confidence, your opportunities, and your impact. John shares why introverts often make the best networkers, the mindset shift from scarcity to abundance, and how reflection turns every conversation into a learning opportunity.

If you’ve ever felt awkward at networking events or unsure how to connect without “selling,” this episode will reframe everything you thought you knew about relationships in business.

🎧 Listen to the full episode and discover how one genuine conversation can change your trajectory.

In this episode of Selling’s Creative, I sit down with Christopher Sellers - a creative director, designer, and leadership consultant - to explore the uncomfortable truth about creativity in business. We unpack why so many organizations mistake brainstorming for breakthrough, how emotional intelligence and adaptability define real innovation, and what it actually takes to build a culture where creativity can thrive.

From the illusion of corporate innovation to the role of AI in reshaping creative work, this episode challenges the notion that creativity and structure are opposites — and offers practical steps to bring genuine creativity back into your business.

🎧Listen now to discover how to move from “creative theatre” to real creative impact

Christopher Sellers:

Website: www.cssellers.com

Book: Why Smart People Aren't Creative

Is it price, quality, or something deeper?

In this episode of the Selling’s Creative Podcast, Brad Eather sits down with Michael Wilkinson, international sales expert and co-author of The Value Challenge, to uncover why “value is a mystery”—and why solving it is every salesperson’s true role.

Michael shares the Seven Challenges of Value, breaks down the value triad (revenue gain, cost reduction, emotional connection), and explores the five stages of the value sales process. Together, they reveal how trust, curiosity, and emotional connection can turn sales from a transaction into a collaborative journey.

As Michael says: “Until we understand what our customers see as valuable, we can only guess. Our job as salespeople is to solve the value mystery.”

🎧 Tune in to discover how to define, communicate, and deliver value without discounting—and why the future of sales depends on curiosity and creativity.

Connect with Michael Wilkinson.

www.axiavalue.com

In this episode of the Selling is Creative podcast, host Brad Eather sits down with Zoe Teh, an organisational psychologist and collaboration designer, to explore why people-centred problem-solving is the future of business.

From navigating complex challenges to building communities that drive meaningful change, Zoe shares how listening deeply, planning with purpose, and creating safe spaces for collaboration can unlock creativity in teams. As she puts it: "When we design for people first, the solutions take care of themselves."

Discover how the creative process can transform the way we connect, collaborate, and solve problems—whether you’re leading a team, building a business, or simply looking for smarter ways to work together.

📍 Where to find Zoe:

LinkedIn: zoedeniseteh

Instagram: zoedeniseteh

00:00 Introduction to People-Centered Problem Solving
01:34 Zoe Teh's Background and Challenges Faced
03:55 Starting Points for Solving Complex Problems
09:20 The Importance of Community and Collaboration
10:37 The Creative Process in Problem Solving
19:38 Planning and Scoping for Effective Solutions
24:29 Listening vs. Telling in Problem Solving
31:25 Defining Creativity and Its Importance

In this episode of The Selling’s Creative Podcast, Brad Eather sits down with generational intelligence expert and founder of The Praxis Collective, Katie Iles, to unpack the real story behind Gen Z in the workplace.

From hyper-connectivity and algorithmic influence to shifting expectations of leadership, Katie challenges the stereotypes and shows us how Gen Z is actually revealing the flaws in our current systems not creating them.

🔎 Topics we explore:

• Why Gen Z communicates differently and what to do about it.
• How broken workplace playbooks are clashing with modern values.
• The concept of scaffolding as a new leadership model.

What happens when we value people for who they are, not just what they produce?

As Katie puts it: "Gen Z isn’t the end of work as we know it—they’re the beginning of work that actually works for everyone."

This conversation isn’t just about a generation, it’s about humanity, creativity, and the urgent need to rehumanize the modern workplace. Whether you’re a CEO, team leader, or just someone navigating change, this episode will shift your perspective.

🔗 Connect with Katie or find her at www.thepraxiscollective.com

✨ Hosted by Brad Eather | Brought to you by Tomorrow Communications

In this episode of Selling’s Creative, host Brad Eather sits down with music industry veteran Ron Haryanto for an expansive conversation about creativity, participation, and the shifting dynamics of both the music and sales industries.

Ron’s journey spans chart-topping success as a singer-songwriter, international performance, and leadership roles as CEO of Abbey Road Institute and GM at Studios 301. But beyond the accolades, this episode dives into something deeper: how creative professionals—and salespeople—must evolve, adapt, and take ownership in a world increasingly shaped by digital platforms and new expectations.

Together, Brad and Ron explore:

• 🛫 What it takes to break into an industry from scratch—without connections—and how Ron built a network through grit, self-promotion, and relentless follow-up.

• 📲 The parallel evolution of the music and sales industries as they transition from relationship-first to content-first environments.

• 🎭 The blurred lines between artist and content creator—and how today’s expectations force creatives to be marketers, producers, and brands in their own right.

• 🎯 Why participation isn’t optional in the modern world—and how showing up is now table stakes for relevance, connection, and growth.

• 💡 The role of creativity in business decision-making, and how Ron’s creative instincts helped him carve new roles and lead with vision in corporate spaces.

• 🧠 A fresh definition of creativity: providing clarity and direction where none exists—and why that's a superpower in both art and enterprise.

Whether you're an artist, entrepreneur, or sales professional, this conversation offers a candid and inspiring lens into what it really means to be creative—and how to build something meaningful in a fast-changing world.

🔗 Follow ⁠Ron Haryanto on LinkedIn

⁠Instagram: @brandnewjones

🎧 Tune in and discover how to think bigger, participate fully, and create your own opportunities—on this episode of Selling’s Creative.

In this episode of Selling’s Creative, Brad Eather sits down with happiness researcher and TEDx speaker Declan Edwards to explore a topic that’s too often overlooked in sales: the science and skills of happiness.

This isn’t just about good vibes and pizza parties. It’s about measurable impact—on resilience, sales performance, and your bottom line.

🔎Discover how redefining workplace happiness can boost productivity, lower burnout, and drive better business outcomes—especially in high-pressure environments like sales. Learn why investing just 2% of payroll into employee experience could return over 3X in value, and how soft skills like empathy, adaptability, and self-awareness will become your most powerful assets in the AI age.

Whether you're leading a small team or scaling a growing business, this episode offers a powerful blueprint for thriving in the future of work.

📃Here's a list of things you'll learn.

• Why contentment—not just achievement—is the true foundation of happiness
• How dopamine-driven “quick wins” can sabotage long-term motivation
• The five key pillars of workplace happiness (and how to measure them)
• The ROI of investing in employee experience
• How happiness skills can make salespeople 37% more effective
• Why the next era of business success belongs to those who lead with human skills

This episode will change how you think about performance, culture, and what it really means to lead.

👉 Listen now and join the shift toward more human-centered sales and leadership.

In this milestone 10th episode of Selling is Creative, host Brad Eather sits down with renowned sales trainer and author Fred Copestake to unpack the powerful topic of ethical selling and its growing importance in the modern sales environment.

Whether you’re a business owner leading a sales team or a sales professional navigating the pressure of quotas, this episode offers invaluable insights into:

How to sell without compromising your values

The role of authenticity and curiosity in building real customer trust

Why modern buyers expect more than features—they want clarity and partnership

How to align sales training and company culture with ethical frameworks

The shift from sleazy sales tactics to value-driven conversations

Why salespeople must become sense-makers—not walking websites

Practical tools from Fred’s book Ethical Selling that you can apply right away

Fred shares stories, tactical approaches, and thought-provoking analogies—like how rugby refereeing shaped his views on leadership and communication—to show how ethical selling isn’t just good for business; it’s more effective and sustainable.

If you’ve ever felt the tension between hitting sales targets and doing right by your customers, this episode is for you.

📚 Get in touch with Fred Copestake on LinkedIn.

Learn more about Ethical Selling by purchasing: Ethical Selling on Amazon