There’s something really interesting going on in the media industry right now. I’ve discussed this a bit this month, especially regarding the issue of overly AI-generated content, but there’s another component happening at the same time, and that’s kind of the downfall of over-curated, perfect-looking content.

What we’re seeing now is that more raw, real messaging is outperforming once-perfectly-orchestrated, professional-looking content. This shift really matters if you’re a business owner or content creator.

What does this mean for brands? That’s what we’re going to unpack today.

Get Insight On What Type Of Content Is Performing Best In 2026

What if the secret to more sales wasn’t better copy… but better choices?

In this episode, we’re unpacking one of the most overlooked conversion strategies in marketing: the power of choice. When your customers feel in control of the buying process, they’re more confident, more excited, and far more likely to say yes.

You’ll learn how to structure your offers so they feel personalized without overwhelming your audience with too many options. From quizzes and curated add-ons to smart bundling strategies, we’ll break down practical ways to increase conversions while creating a better customer experience.

Get A Strategy To Help You Improve Sales With The Power Of Choice Marketing

In this episode, I’m breaking down the real reason most businesses don’t convert, and it has nothing to do with not having enough content ideas. It’s about brand positioning, authority, and the ecosystem of your brand experience.

I’m going to walk you through:

• The actual numbers behind cold leads vs warm leads
• Why most website traffic still doesn’t convert
• What “being the brand of choice” really means
• How to build a marketing strategy that makes people pick you quickly — without you having to chase them

Sales flow when your brand feels like the obvious option.

If you want your marketing to finally hit, and for people to go from “Who is this?” to “I trust her. I’m buying,” press play.

Today, we’re talking about something that’s changing the way we market, create, and show up online, and that is AI.

Especially over this last year, we’ve seen a significant amount of AI programs pop up everywhere. AI is coming into so many aspects of our lives when it comes to technology, from having AI adjust your grammar, to ChatGPT prompts, to even picking out your outfits… which my mom is currently diving into.

There are literally AI apps that can take a photo of you and then show you outfit suggestions, which is actually pretty cool.

The flip side?

When it comes to positioning and marketing for your brand, AI can help, but it can also hurt if you’re not careful. Because AI can create content fast… but it still can’t create a human connection.

So today, we’re going to talk about how to beat AI messaging, how to stay bold, and how to create content that feels real, memorable, and unmistakably you.

Get An Anti-AI Strategy For Your 2026 Marketing Goals

You're probably thinking, "How on earth is my small business supposed to compete with Amazon and Target when they're throwing around those massive discounts?" I get it. I've been there, staring at my laptop at 2 AM, wondering if I should even bother.

Here's the thing, and this might surprise you...you don't need to compete with the big guys. You need to be strategic about it. And that's precisely what we're talking about today.

This is part two of our Black Friday series, and if you missed part one, definitely go back and listen because we talked about crafting your irresistible offer. Today, I'm going to pull back the curtain on the exact funnel I use with my clients, the one that has them making sales a full week before Black Friday even arrives. Let’s get into it.

Get A Black Friday Strategy You Can Implement Right Away.

We're officially in that time of year where the holiday buzz is starting to build, and if you're like most small business owners I work with, you're probably feeling one of two ways about Black Friday: either completely overwhelmed by the thought of competing with those massive corporate giants, or you're avoiding it altogether because it feels too complicated or inauthentic to your brand.

Here's what I want you to understand right from the start: People are already going to be spending tons of money during this time. The question isn't whether they're going to spend...it's whether they're going to spend it with YOU or with someone else. If you decide not to participate, you're literally missing out on one of the biggest profit opportunities of the entire year.

Today, I'm going to walk through the initial steps to building a successful Black Friday strategy.

Ready to find out what they are? Let’s get into it.

Get A Black Friday Strategy You Can Implement Right Away.

Have you ever been super excited to buy something online, like maybe it's a course, a cool digital product, even just a cute pair of shoes, and then you get to the checkout page and it just... feels off?

Maybe there are too many form fields. Or the button says something weird. Or maybe there's no security badge and you're like, "Wait... is this site legit?"

And then you bounce. You leave. You don't buy.

Well, guess what? That might be happening to your customers, too.

Your checkout page is the final handshake. The last impression. The moment where trust either seals the deal... or falls apart.

Today, I'm going to walk through the 10 Must-Haves For Your Checkout Page, the essentials that turn hesitant buyers into confident buyers.

Ready to find out what they are? Let’s get into it.

Get 10 Must-Haves For Your Checkout Page That You Can Implement Right Away.

I'm not talking about creating some massive, overwhelming course that takes you months to build. We're focusing on digital products you can price between $10 to $40 or for free, and here's why that sweet spot is so powerful: these products become your gateway. They're how people get to know you, trust you, and eventually invest in your higher-ticket offerings. It's a complete win-win.

Ready to find out what they are? Let’s get into it.

Get Training On How To Create The Top 3 Digital Products That Will Help Your Lead Generation & Sales For 2026.

Resources

https://www.shopify.com/

https://thrivecart.com/

https://stripe.com/

https://www.stan.store/

https://helloaudio.fm/

https://vimeo.com/