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Shelf Life

Shelf Life

Written by: giovanni gallucci
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Every Monday, giovanni gallucci puts one food and beverage brand on the table and takes its social media apart. Not a trends recap. A teardown. What the brand actually got right, where it's quietly bleeding attention, and the move everyone in the category is about to copy and shouldn't. giovanni runs the verdict, Mindy Carpenter brings the brand, the receipts, and the questions that make him show his work. If you operate, own, or market a food or beverage brand, this is the read you don't get from your agency: ten honest minutes on what's working on the shelf and on the feed, and what that means for the next thing you post. New brand every week. No sponsors to flatter. No corporate hedging. . . . | ai-assisted content2026 giovanni gallucci, LLC. all rights reserved Economics Marketing Marketing & Sales
Episodes
  • Shelf Life Is Moving: Our Final Episode on This Feed

    Shelf Life Is Moving: Our Final Episode on This Feed
    Oct 1 2026
    Shelf Life, the Tuesday single-brand teardown. Welcome to Shelf Life. I'm giovanni gallucci, Alexis Parker's here with me, and there's no teardown today. This is the last episode you'll get on this feed, and we want to tell you where the show's headed. Shelf Life isn't ending. The feed is. We're moving every show we make into one place, The Daily Trend Report, starting this weekend. . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (00:21) - Story 1
    • (01:30) - Story 2
    • (02:01) - Outro
    • (02:01) - Story 3
    Show More Show Less
    2 mins
  • Shelf Life with giovanni gallucci: September 28, 2026

    Shelf Life with giovanni gallucci: September 28, 2026
    Sep 28 2026
    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Rachel Donovan. Rachel, what'd you drag in? A water bottle, Gio. Cirkul. The one with a little cartridge in the lid and a d . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (02:30) - Story 1
    • (04:38) - Story 2
    • (06:24) - Story 3
    • (07:46) - Outro
    Show More Show Less
    11 mins
  • Shelf Life with giovanni gallucci: September 21, 2026

    Shelf Life with giovanni gallucci: September 21, 2026
    Sep 21 2026
    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Chloe Dawn. Chloe, what'd you bring me? A tallboy that looks like a beer and it's water, Gio. Liquid Death. The canned wate . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (02:26) - Story 1
    • (04:50) - Story 2
    • (06:56) - Story 3
    • (08:51) - Outro
    Show More Show Less
    11 mins
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