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Shelf Life

Shelf Life

Written by: giovanni gallucci
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Every Monday, giovanni gallucci puts one food and beverage brand on the table and takes its social media apart. Not a trends recap. A teardown. What the brand actually got right, where it's quietly bleeding attention, and the move everyone in the category is about to copy and shouldn't. giovanni runs the verdict, Mindy Carpenter brings the brand, the receipts, and the questions that make him show his work. If you operate, own, or market a food or beverage brand, this is the read you don't get from your agency: ten honest minutes on what's working on the shelf and on the feed, and what that means for the next thing you post. New brand every week. No sponsors to flatter. No corporate hedging. . . . | ai-assisted content2026 giovanni gallucci, LLC. all rights reserved Economics Marketing Marketing & Sales
Episodes
  • Shelf Life with giovanni gallucci: July 13, 2026

    Shelf Life with giovanni gallucci: July 13, 2026
    Jul 13 2026
    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. And across the table this week, a new voice in the rotation, Alexis Parker. Alexis, welcome in. Glad to be here, Gio. And I brought something that does not look like it belo . . . | ai-assisted content
    • (00:00) - Intro
    • (00:59) - Story 1
    • (02:56) - Story 2
    • (06:23) - Story 3
    • (11:12) - Outro
    Show More Show Less
    11 mins
  • Shelf Life with giovanni gallucci: July 13, 2026

    Shelf Life with giovanni gallucci: July 13, 2026
    Jul 13 2026
    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. And across the table this week, a new voice in the rotation, Alexis Parker. Alexis, welcome in. Glad to be here, Gio. And I brought something that does not look like it belo . . . | ai-assisted content
    • (00:00) - Intro
    • (01:00) - Story 1
    • (02:57) - Story 2
    • (06:26) - Story 3
    • (11:17) - Outro
    Show More Show Less
    11 mins
  • Shelf Life with giovanni gallucci: July 6, 2026

    Shelf Life with giovanni gallucci: July 6, 2026
    Jul 6 2026
    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. And we've got a new voice across the table this week. Rachel Donovan, welcome to the show. Happy to be here, Gio. And I didn't come empty-handed. I brought the green bottle. . . . | ai-assisted content
    • (00:00) - Intro
    • (00:57) - Story 1
    • (11:40) - Outro
    • (11:40) - Story 2
    • (11:40) - Story 3
    Show More Show Less
    12 mins
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