Episodes

  • Shelf Life Is Moving: Our Final Episode on This Feed

    Shelf Life Is Moving: Our Final Episode on This Feed
    Oct 1 2026
    Shelf Life, the Tuesday single-brand teardown. Welcome to Shelf Life. I'm giovanni gallucci, Alexis Parker's here with me, and there's no teardown today. This is the last episode you'll get on this feed, and we want to tell you where the show's headed. Shelf Life isn't ending. The feed is. We're moving every show we make into one place, The Daily Trend Report, starting this weekend. . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (00:21) - Story 1
    • (01:30) - Story 2
    • (02:01) - Outro
    • (02:01) - Story 3
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    2 mins
  • Shelf Life with giovanni gallucci: September 28, 2026

    Shelf Life with giovanni gallucci: September 28, 2026
    Sep 28 2026
    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Rachel Donovan. Rachel, what'd you drag in? A water bottle, Gio. Cirkul. The one with a little cartridge in the lid and a d . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (02:30) - Story 1
    • (04:38) - Story 2
    • (06:24) - Story 3
    • (07:46) - Outro
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    11 mins
  • Shelf Life with giovanni gallucci: September 21, 2026

    Shelf Life with giovanni gallucci: September 21, 2026
    Sep 21 2026
    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Chloe Dawn. Chloe, what'd you bring me? A tallboy that looks like a beer and it's water, Gio. Liquid Death. The canned wate . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (02:26) - Story 1
    • (04:50) - Story 2
    • (06:56) - Story 3
    • (08:51) - Outro
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    11 mins
  • Shelf Life with giovanni gallucci: September 14, 2026

    Shelf Life with giovanni gallucci: September 14, 2026
    Sep 14 2026
    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, in the rotation, Alexis Parker. Alexis, what'd you bring me? Perfect one to grade, because Prime is the loudest lesson in this whole business rig . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (01:30) - Story 1
    • (11:08) - Outro
    • (11:08) - Story 2
    • (11:08) - Story 3
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    11 mins
  • Shelf Life with giovanni gallucci: September 7, 2026

    Shelf Life with giovanni gallucci: September 7, 2026
    Sep 7 2026
    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Rachel Donovan. Rachel, what'd you drag in? A green squeeze bottle, Gio. Graza. The olive oil that looks like dish soap and . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (01:30) - Story 1
    • (10:11) - Outro
    • (10:11) - Story 2
    • (10:11) - Story 3
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    10 mins
  • Shelf Life with giovanni gallucci: August 31, 2026

    Shelf Life with giovanni gallucci: August 31, 2026
    Aug 31 2026
    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Chloe Dawn. Chloe, what'd you bring me? A meat stick, Gio. Chomps. The thing that lives by the register at every gas statio . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (01:59) - Story 1
    • (04:18) - Story 2
    • (06:53) - Story 3
    • (08:58) - Outro
    Show More Show Less
    11 mins
  • Shelf Life with giovanni gallucci: August 24, 2026

    Shelf Life with giovanni gallucci: August 24, 2026
    Aug 24 2026
    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, in the rotation, Alexis Parker. Alexis, what'd you bring me? A can the color of a pool float, Gio. Poppi. The prebiotic soda that's in every cool . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (01:59) - Story 1
    • (04:36) - Story 2
    • (06:37) - Story 3
    • (08:34) - Outro
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    12 mins
  • Shelf Life with giovanni gallucci: August 17, 2026

    Shelf Life with giovanni gallucci: August 17, 2026
    Aug 17 2026
    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Rachel Donovan. Rachel, what'd you drag in? Perfect one to grade, because Oatly is the most award-winning voice in the whol . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (01:47) - Story 1
    • (04:49) - Story 2
    • (06:54) - Story 3
    • (08:43) - Outro
    Show More Show Less
    11 mins