It’s the quarterly business bestie chat! In this episode, Colie James and I recap the end of 2025 and talk about our plans for Q1 of 2026.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

Catching up with Sabrina and Colie (1:16)

How the business bestie chats work (2:29)

Sabrina’s major rebrand 3:38)

The end of Colie’s CRM Blueprint (9:19)

The shift in Colie’s offers (13:25)

Sabrina’s Root To Rise launch (18:04)

Playing the long game (24:15)

Sabrina and Colie’s ad experiments (30:56)

Plans for the rest of Q1 (38:12)

Mentioned in this Episode:

Showit: showit.com

Tonic: tonicsiteshop.com

Email Like You Mean It: /coliejames.com/email-like-you-mean-it

Episode 268: Personalizing the Client Communication Experience with Geneviève Masioni: coliejames.com/personalizing-the-client-communication-experience-with-genevieve-masioni

The First Class Lounge: sabrinagebhardt.com/membership

Episode 264: How Human Design Is Influencing The Way We Do Business with Sabrina Gebhardt: coliejames.com/how-human-design-is-influencing-the-way-we-do-business-with-sabrina-gebhardt

Episode 005: Avoiding Burnout with Sabrina Gebhardt: coliejames.com/005

Episode 165: Q4 Business Bestie Chat with Colie James: sabrinagebhardt.com/podcast/165-q4-2025-business-bestie-chat-with-colie-james

Connect with Colie:

Instagram: instagram.com/coliejames

Website: coliejames.com

Podcast: coliejames.com/podcast

Connect with Sabrina:

TikTok: tiktok.com/@xo.sabrinagebhardt

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Ever wonder why brand evolution feels emotional, messy, and transformative, yet totally worth it? In this episode, I sit down with my content strategist and trusted social collaborator of nearly two years, Jaiden Hamilton, to unpack the strategy behind my rebrand, the evolution of my messaging, and the deep content alignment that’s fueled growth and clarity in my business.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

01:12 - Meet Jaiden Hamilton

02:08 - The Evolution of Content Strategy

03:23 - First Impressions and Brand Identity

05:36 - Refining the Target Audience

08:24 - Authenticity and Bold Messaging

15:38 - The Emotional Journey of Rebranding

21:21 - Embracing Leadership in Creative Coaching

23:11 - The Evolution of Online Presence

27:11 - Content Alignment vs. Quantity

31:26 - The Importance of Messaging and Branding

36:40 - Authenticity Over Perfection

Connect with Jaiden:

Website: theravesocial.com

Instagram: instagram.com/theravesocial

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Ever wondered what really goes into a full rebrand? In this episode, I’m taking you behind the scenes of my own rebrand with my designer and friend Cassie Pannier from Gatherie Creative. We dive deep into the emotional and strategic layers of brand evolution—from the initial messy consultation call to finding clarity through chaos.

Cassie doesn’t just do “pretty.” She leads with identity, messaging, and a deep understanding of what makes a brand aligned. You’ll hear us unpack what needed to change, what we preserved, and how this rebrand has completely shifted the energy and clarity in my business.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

01:04 - Meet Cassie: The Mastermind Behind the Rebrand

03:40 - The Emotional Journey of Rebranding

08:00 - Crafting the Brand Guide: Core Identity and Messaging

17:17 - Visual Transformation: From Soft to Bold

23:04 - Website Overhaul: Streamlining User Experience

27:51 - Final Thoughts and Reflections

29:18 - When to Consider a Rebrand

Connect with Cassie:

Website: gatheriecreative.com

Instagram: instagram.com/gatheriecreative

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.