In this episode we talk to Maddy Osman on content strategies that drive engagement and SEO results. Maddy goes through her process and discusses various tools she uses to help with content development.

Points we discussed:

• Enterprise, B2B, SASS, Web Hosts
• Obsession with style and reader experience
• Create custom graphics
• Content gap analysis
• Product descriptions, landing pages
• Clearscope data
• Marketmuse
• What are the metrics you most use to gauge success
• organic traffic, returning visitors, backlinks,
• What do you count as a conversion?
• Keyword rank tracking
• They work with Goodcover - renter's insurance
• NextS - most traffic
• Look at people also ask questions
• Featured snippets
• Google quality rater guidelines
• Process street
• Grammarly
• Kinsta
• Tea Leaves

Where to find Maddy Osman:

• https://twitter.com/maddyosman
• https://www.linkedin.com/in/madelineosman/
• https://www.youtube.com/c/MaddyOsman
• https://www.pinterest.com/maddyosman/
• https://www.theblogsmith.com/

In this episode we interview entrepreneur Sully Tyler and talk about his golf club brand that he scaled to 10 million in revenue and sold earlier this year. Sully also runs an email marketing agency called Ecom Growers and his own personal blog where he’s trying to grow traffic.

Show Notes:

• 2012 accidental entrepreneur
• Volusion, Big Commerce, Shopify
• Worked with 4 students and designed a golf driver
• Facebook ads first
• Scaled to under 10M
• MER - Metrics P&L
• Forget attribution
• High engagement, conversational, founder-base emails
• A, B, C quiz on new products
• Get customer to feel like they're building brand with you

Where to find Sully:

https://www.sullytyler.com/

https://www.ecomgrowers.com/

https://twitter.com/thesullytyler

In this episode we interview Jeff Axton from SpyFu, a marketing SAAS company that helps people with keyword research for SEO & PPC. Jeff walks us through how the tool works, gives us some tips and overall industry advice for marketers who want to upgrade their marketing chops.

Learn more about SpyFu at: https://www.spyfu.com/

If you'd like to be a guest on Shoponomics please fill out the form here: https://www.emarketed.com/about/#contact

If you'd like help increasing revenue you can find us here:

• https://www.emarketed.com/
• https://twitter.com/emarketed
• https://www.instagram.com/emarketed/
• https://www.linkedin.com/company/emarketed/