In this episode we talk to Maddy Osman on content strategies that drive engagement and SEO results. Maddy goes through her process and discusses various tools she uses to help with content development.

Points we discussed:

• Enterprise, B2B, SASS, Web Hosts
• Obsession with style and reader experience
• Create custom graphics
• Content gap analysis
• Product descriptions, landing pages
• Clearscope data
• Marketmuse
• What are the metrics you most use to gauge success
• organic traffic, returning visitors, backlinks,
• What do you count as a conversion?
• Keyword rank tracking
• They work with Goodcover - renter's insurance
• NextS - most traffic
• Look at people also ask questions
• Featured snippets
• Google quality rater guidelines
• Process street
• Grammarly
• Kinsta
• Tea Leaves

Where to find Maddy Osman:

• https://twitter.com/maddyosman
• https://www.linkedin.com/in/madelineosman/
• https://www.youtube.com/c/MaddyOsman
• https://www.pinterest.com/maddyosman/
• https://www.theblogsmith.com/

In this episode we interview entrepreneur Sully Tyler and talk about his golf club brand that he scaled to 10 million in revenue and sold earlier this year. Sully also runs an email marketing agency called Ecom Growers and his own personal blog where he’s trying to grow traffic.

Show Notes:

• 2012 accidental entrepreneur
• Volusion, Big Commerce, Shopify
• Worked with 4 students and designed a golf driver
• Facebook ads first
• Scaled to under 10M
• MER - Metrics P&L
• Forget attribution
• High engagement, conversational, founder-base emails
• A, B, C quiz on new products
• Get customer to feel like they're building brand with you

Where to find Sully:

https://www.sullytyler.com/

https://www.ecomgrowers.com/

https://twitter.com/thesullytyler

In this episode we interview Jeff Axton from SpyFu, a marketing SAAS company that helps people with keyword research for SEO & PPC. Jeff walks us through how the tool works, gives us some tips and overall industry advice for marketers who want to upgrade their marketing chops.

Learn more about SpyFu at: https://www.spyfu.com/

If you'd like to be a guest on Shoponomics please fill out the form here: https://www.emarketed.com/about/#contact

If you'd like help increasing revenue you can find us here:

• https://www.emarketed.com/
• https://twitter.com/emarketed
• https://www.instagram.com/emarketed/
• https://www.linkedin.com/company/emarketed/

In episode 18 Matt Ramage and Daniel Solomon interview Nigel Thomas from Alpha Inbound, an agency focused on growth and retention in the D2C space. They discuss tactics used for paid social, growth, retention and more. Nigel talks about various tools he uses in the space and how his agency has helped companies scale revenue with digital marketing.

Sites mentioned:

• Video Wise
• Gorgias
• Asana
• Triple Whale
• Shopify
• Geek Out
• Parker

Where to follow and learn more about Nigel:

• Alpha Inbound
• Alpha Inbound on LinkedIn
• Alpha Inbound Podcast on Apple
• Alpha Inbound Podcast on Spotify

In this episode Matt Ramage interviews the founder of Techtic Solutions, a global web development company with offices in New York and India.

Nisarg covers the following areas:

• Changes to the overall ecommerce landscape
• Headless development for ecommerce
• Shopify, Adobe Commerce, Big Commerce, Shopware
• D2C case studies (Amala Chai & ValYou)

Follow Nisarg at:

• https://www.techtic.com/
• https://www.linkedin.com/in/techticsolutions/
• https://twitter.com/thenisargmehta
• https://twitter.com/techticsolution

Follow Shoponomics at:

• https://twitter.com/_shoponomics
• http://shoponomics.net/
• https://emarketed.com/about#contactus (fill out the form if you'd like to be on the show!)

In this episode Daniel Solomon and Matt Ramage go through the check out process for 3 HUGE retailers. Black Friday / Cyber Monday is almost here so taking this time to go through your check out process is critical. Make sure to check out your website on desktop and mobile and have other users go through the process as well and provide feedback.

• Best Buy
• Zappos
• Robolox

Make sure you're not missing out on any revenue by having problems or user experience issues with your check out process. 

In this show Daniel Solomon and Matt Ramage from Emarketed review the world famous Lego brand.

We discuss the following:

• User experience on their website
  • Tech & marketing stack
  • Facebook ads
  • Google search results
  • SEO

In this episode we dive deep into the Poly brand and look at the homepage, product pages, shopping cart and more. We also review their tech & marketing stack, Facebook (Meta) ads, Google Shopping results and more.

Today's episode features Daniel Solomon and Matt Ramage from Emarketed.

Sites mentioned on today's show:

• Poly
• Hubspot
• Built With
• Meta Ad Library
• Adyen
• Qualified