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Show Your Value with Lee Benson

Show Your Value with Lee Benson

Written by: Lee Benson
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About this listen

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.

Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

Learn more about Execute to Win - https://etw.com/

© 2026 Show Your Value with Lee Benson
Economics Leadership Management & Leadership Philosophy Self-Help Social Sciences Success
Episodes
  • Seeing the System Clearly: Women on Power, Culture, and Leadership
    Feb 4 2026

    Power changes what you see. Culture changes how you’re treated, and systems rarely look the same from the inside as they do from the top.

    This episode brings together women leaders who have spent years building, operating, and deciding inside real organizations. Across industries and roles, the pattern is consistent. Leadership is not neutral. Culture is not objective. And value is often created in places the system does not fully recognize.

    These conversations are not about confidence or personal branding. They are about how power distorts reality, why culture becomes invisible to those who benefit from it, and what women learn when they are responsible not just for ideas, but for outcomes.

    You’ll hear women speak honestly about creating value under pressure, navigating systems that were not designed with them in mind, and learning to trust experience over performance. About struggle, resilience, innovation, and the long view of leadership.

    This is Women of Business & Value, a series for people who want to understand how work actually works.

    Featuring:
    Erika Ayers Badan
    Dr. Ann Kaplan Mulholland
    Jennifer McCollum
    Lindsey Epperly
    Sabina Nawaz
    Laura Hamill
    Jennifer Harvey
    Ellen Petry Leanse
    Fran Maier

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    38 mins
  • How to Build a Scalable Business From Vision to Execution
    Jan 28 2026

    What separates businesses that stall from those that scale, endure, and matter?

    This special episode brings together some of the sharpest thinkers, operators, and leaders we’ve ever had on the show to answer that question head on.

    Across vision, leadership, systems, culture, and execution, these conversations reveal the real levers behind sustainable business growth. Not hacks. Not trends. Principles that compound.

    You’ll hear why aiming bigger changes everything, how founders become bottlenecks without realizing it, why most leadership failures have nothing to do with strategy, and how the best companies build trust, resilience, and value over decades.

    Featured insights from:
    • Garry Ridge on turning failure into learning moments that fuel innovation
    • Stephanie Chung on leadership that drives ROI, not optics
    • John Rossman on why successful companies quietly fail and how to stop it
    • Ken Schmidt on how Harley-Davidson rebuilt loyalty by putting people first
    • Kass and Mike Lazerow on perseverance and the hidden cost of quitting too early
    • Peter Cuneo on the strategy that saved Marvel and built a legendary turnaround
    • Charlie Garcia on system-level thinking borrowed from the military and government
    • Plus my insights on vision, leadership, and why great companies last

    If you’re a founder, CEO, or operator trying to grow without breaking your business, this episode gives you a playbook built from real experience, not theory.

    Listen straight through or jump to the segments that hit your biggest constraint right now.

    Growth is not accidental. Value is designed.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 25 mins
  • The Hidden Ceiling That Stops Most CEOs | Luke Peters
    Jan 21 2026

    Scaling a business eventually forces one uncomfortable question.
    Is the company stuck, or has the CEO stopped evolving?

    In this episode of the Show Your Value podcast, Lee Benson talks with Luke Peters about what changes as a business moves from early traction to real scale.

    Luke shares the story of building a company from his garage to more than $80M in annual revenue, what shifted as the business grew, and the lessons that only become clear after years of leading through complexity.

    This conversation explores:

    - How CEO decision making changes at each stage of growth

    - Why hiring experience too late creates hidden limits

    - The difference between running a business and building one that scales

    - What it really means to prepare a company for an eventual exit

    - Why growth requires discomfort and personal evolution

    This episode is for founders and CEOs who sense their company is ready for the next level but know the answer is not another tactic.

    It is a grounded conversation about leadership, responsibility, and building something that lasts.

    Follow the Show Your Value podcast for thoughtful discussions on value creation, leadership, and long term growth.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 3 mins
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