In 1979, a 19-year-old Noel Massie was walking out the door of his first job at UPS. Frustrated, falling behind in college, ready to quit. Then a 22-year-old supervisor stopped him, bought him a Coke, and made one simple promise.
That moment changed everything.

Noel went on to spend 40 years at UPS, rising to Vice President of US Delivery Operations, overseeing 200,000 employees led by 12,000 supervisors. And when he retired in 2019, his exit alone triggered seven promotions.

Now he's written the book he wishes every new leader had on day one.
In this episode of Show Your Value, Noel breaks down the leadership fundamentals that most people are never taught:

- Why there are no casual moments in leadership, and why that's actually a good thing.
- The real definition of leadership and why the moment you raise your voice you've already lost.
- Why 21 million middle managers were promoted without the tools to succeed.
- How to create ownership in people without coercion, threats, or pressure.
- The power of role-playing real leadership scenarios before they happen to you.

If you just got promoted, manage a team, or lead people at any level, this episode will change how you show up tomorrow.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

What separates entrepreneurs who build lasting companies from those who fail?

In this episode of Show Your Value, Lee Benson sits down with Neri Karra Sillaman, immigrant entrepreneur, academic researcher, and author of Pioneers, to unpack the mindset behind long term business success.

Born into the Turkish minority in communist Bulgaria, Neri’s family fled the country when she was 11 years old. She lived in a refugee camp before eventually building a global luxury manufacturing company that produces for brands like Prada. Her story is powerful. The lessons are practical.

This conversation goes far beyond inspiration.

You will learn:

• Why immigrant entrepreneurs start businesses at significantly higher rates
• How to reframe failure as information instead of defeat
• Why raising money too early can weaken a company
• What “fry in your own oil” means for founders
• The difference between chasing profit and building legacy
• How social capital can outweigh financial capital
• Why long term impact creates sustainable growth

If you are a founder, CEO, or aspiring entrepreneur, this episode challenges conventional startup thinking and offers a blueprint for building a company that lasts decades instead of funding cycles.

Learn more about Neri’s book Pioneers
Connect with Neri at neryspeaks.com

Subscribe for more conversations on leadership, entrepreneurship, and building lasting value.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Giorgos Tsetis, co-founder and former CEO of Nutrafol, joins Lee Benson to share the real story behind building one of the most successful wellness brands in the world.

What started as a personal health crisis turned into a mission-driven company now impacting millions, but for Giorgos, it was never about the exit or the valuation.

In this conversation, he reveals how long-term thinking, ethical leadership, and a relentless focus on creating holistic value, material, emotional, and spiritual, can lead to extraordinary business success.

If you're an entrepreneur, founder, or executive focused on building something that actually matters, this episode is for you.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Power changes what you see. Culture changes how you’re treated, and systems rarely look the same from the inside as they do from the top.

This episode brings together women leaders who have spent years building, operating, and deciding inside real organizations. Across industries and roles, the pattern is consistent. Leadership is not neutral. Culture is not objective. And value is often created in places the system does not fully recognize.

These conversations are not about confidence or personal branding. They are about how power distorts reality, why culture becomes invisible to those who benefit from it, and what women learn when they are responsible not just for ideas, but for outcomes.

You’ll hear women speak honestly about creating value under pressure, navigating systems that were not designed with them in mind, and learning to trust experience over performance. About struggle, resilience, innovation, and the long view of leadership.

This is Women of Business & Value, a series for people who want to understand how work actually works.

Featuring:
Erika Ayers Badan
Dr. Ann Kaplan Mulholland
Jennifer McCollum
Lindsey Epperly
Sabina Nawaz
Laura Hamill
Jennifer Harvey
Ellen Petry Leanse
Fran Maier

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

What separates businesses that stall from those that scale, endure, and matter?

This special episode brings together some of the sharpest thinkers, operators, and leaders we’ve ever had on the show to answer that question head on.

Across vision, leadership, systems, culture, and execution, these conversations reveal the real levers behind sustainable business growth. Not hacks. Not trends. Principles that compound.

You’ll hear why aiming bigger changes everything, how founders become bottlenecks without realizing it, why most leadership failures have nothing to do with strategy, and how the best companies build trust, resilience, and value over decades.

Featured insights from:
• Garry Ridge on turning failure into learning moments that fuel innovation
• Stephanie Chung on leadership that drives ROI, not optics
• John Rossman on why successful companies quietly fail and how to stop it
• Ken Schmidt on how Harley-Davidson rebuilt loyalty by putting people first
• Kass and Mike Lazerow on perseverance and the hidden cost of quitting too early
• Peter Cuneo on the strategy that saved Marvel and built a legendary turnaround
• Charlie Garcia on system-level thinking borrowed from the military and government
• Plus my insights on vision, leadership, and why great companies last

If you’re a founder, CEO, or operator trying to grow without breaking your business, this episode gives you a playbook built from real experience, not theory.

Listen straight through or jump to the segments that hit your biggest constraint right now.

Growth is not accidental. Value is designed.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Scaling a business eventually forces one uncomfortable question.
Is the company stuck, or has the CEO stopped evolving?

In this episode of the Show Your Value podcast, Lee Benson talks with Luke Peters about what changes as a business moves from early traction to real scale.

Luke shares the story of building a company from his garage to more than $80M in annual revenue, what shifted as the business grew, and the lessons that only become clear after years of leading through complexity.

This conversation explores:

- How CEO decision making changes at each stage of growth

- Why hiring experience too late creates hidden limits

- The difference between running a business and building one that scales

- What it really means to prepare a company for an eventual exit

- Why growth requires discomfort and personal evolution

This episode is for founders and CEOs who sense their company is ready for the next level but know the answer is not another tactic.

It is a grounded conversation about leadership, responsibility, and building something that lasts.

Follow the Show Your Value podcast for thoughtful discussions on value creation, leadership, and long term growth.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

In this episode of Show Your Value with Lee Benson, Lee is joined by Kass and Mike Lazerow, experienced founders and investors, for an honest conversation about the realities of building companies over the long term.

Drawing on decades of experience starting, scaling, and exiting businesses, including high-growth ventures and acquisitions, the conversation focuses on leadership under pressure, founder responsibility, and the often overlooked behaviors that determine whether companies succeed or fail.

This episode explores the less visible side of entrepreneurship, from constant failure and decision fatigue to the role of incentives, culture, and self-awareness in building durable organizations.

Topics discussed include:

• Why entrepreneurship is consistently misunderstood
• The role of failure as a daily part of the job
• How founders unintentionally become bottlenecks or destroyers
• Why incentives shape behavior more than motivation
• Leadership ego, fear, and accountability
• Fulfillment, purpose, and long-term value creation

This episode is for founders, CEOs, and operators who want a realistic view of entrepreneurship and leadership without shortcuts or surface-level advice.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

2026 is here and this is how you start it right.
Before you set goals, before you chase growth, before you tell yourself “this year will be different”… Listen to this.

This special compilation of Show Your Value brings together stories of courage, leadership, sacrifice, and hard-earned wisdom from people who didn’t wait for permission, and changed thousands of lives because of it.

Inside this episode:

- A school in India dismantling 1,500 years of oppression by taking children from invisible to unstoppable

- A U.S. veteran and Marine who helped save 15,000 lives when no one else would and why one promise changed everything

- The one question that can completely change how you build a business

- Why growing too fast, without capital planning, can quietly destroy what you’re building

- The CEO frameworks that replaced 80% of busywork by focusing on value, not activity

- Why emotional and spiritual value matter just as much as money

- These are real decisions, real consequences, and real leadership, from war zones to boardrooms.

If 2026 is the year you want to think clearer, lead better, struggle better, and build something that actually matters… Start here.

🚨 Want To Create Value Faster? - https://etw.com/

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/