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You’ve probably heard this before: “That sounds great—can you send me a proposal?”

But here’s the thing… do you really need to?

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle one of the most common moments in the sales process—and why saying yes to every proposal request might be slowing down your close rate.

You’ll learn when proposals are absolutely necessary, when they’re just a polite “no,” and when you can (and should!) skip them entirely and move straight to the sale. It’s not about being pushy—it’s about leading with clarity, structure, and confidence. If you’ve ever used a proposal to avoid a pricing conversation… this one’s for you. 😉

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• When proposals are necessary—and when they’re just slowing things down
• Why “Send me a proposal” isn’t always a buying signal
• The biggest mistake service providers make with proposals
• What to do instead when the decision-maker is ready to buy
• How to avoid using proposals as a crutch for hard conversations

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• 📄 Sales Conversation Assessment – Diagnose where your sales process is stalling https://buildingmomentum.info/assessment
• 🧾 Your Daily Five PDF – A simple rhythm for daily, sustainable sales https://buildingmomentum.info/five
• 🌍 Buddy Rathmell’s Company: Map Winners – Local SEO services from a trusted partner https://www.mapwinners.com/
• 7 Brew Drive Through: https://7brew.com/

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1. Why Your Proposals Aren’t Working (And What to Fix First): https://buildingmomentum.info/why-your-proposals-arent-working/
2. Why You Get Ghosted After Sending a Proposal: https://buildingmomentum.info/why-you-get-ghosted-after-sending-a-proposal

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Got a proposal, pricing, or awkward client question you’re not sure how to handle? Submit it anonymously here: 👉 https://buildingmomentum.info/matcha

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For more human-first sales advice (with a side of matcha), follow Brooke here: 🔗 https://linkedin.com/in/brooke-greening

You finally sent the proposal. You felt good about it. Maybe even excited. And then… silence. 😶

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down why potential clients go dark after receiving a proposal—even when the conversation seemed to go well.

Spoiler alert: it’s not always about price or timing.

Brooke shares three of the most common mistakes that lead to ghosting and how to fix them with a few small (but powerful) changes to your proposal process.

If you’re tired of hearing crickets after putting in hours of prep, this episode is your go-to guide.

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• The #1 rule for sending proposals that actually get responses
• Why booking a follow-up meeting before you send a proposal is critical
• How to avoid splitting decision-makers—and what to ask instead
• Why making your proposal “all about you” actually turns people off
• How to make your client feel seen, understood, and ready to say yes

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1. 📝 Sales Conversation Assessment – Pinpoint where your sales process is breaking down (https://buildingmomentum.info/assessment)
2. 📘 StoryBrand Framework – The proven messaging method Brooke uses in her proposals (https://marketingmadesimple.com/buildingmomentumresources)
3. 📄 Your Daily Five PDF – Brooke’s daily rhythm for consistent, human-first sales (https://buildingmomentum.info/five)

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Tired of getting ghosted? Want help writing proposals that actually close the deal? Submit your question anonymously here: 👉 https://buildingmomentum.info/matcha

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For more practical sales tips (and a few strong opinions on proposals), follow Brooke here: 🔗 https://linkedin.com/in/brooke-greening

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You had a great call. The client seemed excited. They asked for a proposal… and then? Crickets. 😬

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down one of the most common reasons proposals stall or get ghosted: surprises.

If your proposal includes new problems, unexpected solutions, or pricing reveals you didn’t talk through first—you’re setting yourself up to lose the sale.

Brooke unpacks the exact moment trust begins to erode—and how to turn proposals into a natural, no-drama next step instead of a deal breaker.

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• The 3 types of “proposal surprises” that kill deals
• Why your proposal should reflect the sales conversation—not replace it
• How to avoid overexplaining or overselling in your documents
• The two things your client must know before they ever see a proposal
• Why “Send me a proposal” isn’t always a good sign (and what to do instead)

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Sales Conversation Assessment (buildingmomentum.info/assessment) — Pinpoint what’s stalling your deals and how to fix it

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Got a sales or proposal question you’d love Brooke to answer on the podcast? Submit it anonymously here: 👉 buildingmomentum.info/matcha

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For weekly sales tips, real talk about client conversations, and a few matcha mentions, follow Brooke here: 🔗 linkedin.com/in/brooke-greening