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You’ve probably heard this before: “That sounds great—can you send me a proposal?”

But here’s the thing… do you really need to?

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle one of the most common moments in the sales process—and why saying yes to every proposal request might be slowing down your close rate.

You’ll learn when proposals are absolutely necessary, when they’re just a polite “no,” and when you can (and should!) skip them entirely and move straight to the sale. It’s not about being pushy—it’s about leading with clarity, structure, and confidence. If you’ve ever used a proposal to avoid a pricing conversation… this one’s for you. 😉

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• When proposals are necessary—and when they’re just slowing things down
• Why “Send me a proposal” isn’t always a buying signal
• The biggest mistake service providers make with proposals
• What to do instead when the decision-maker is ready to buy
• How to avoid using proposals as a crutch for hard conversations

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• 📄 Sales Conversation Assessment – Diagnose where your sales process is stalling https://buildingmomentum.info/assessment
• 🧾 Your Daily Five PDF – A simple rhythm for daily, sustainable sales https://buildingmomentum.info/five
• 🌍 Buddy Rathmell’s Company: Map Winners – Local SEO services from a trusted partner https://www.mapwinners.com/
• 7 Brew Drive Through: https://7brew.com/

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1. Why Your Proposals Aren’t Working (And What to Fix First): https://buildingmomentum.info/why-your-proposals-arent-working/
2. Why You Get Ghosted After Sending a Proposal: https://buildingmomentum.info/why-you-get-ghosted-after-sending-a-proposal

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Got a proposal, pricing, or awkward client question you’re not sure how to handle? Submit it anonymously here: 👉 https://buildingmomentum.info/matcha

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For more human-first sales advice (with a side of matcha), follow Brooke here: 🔗 https://linkedin.com/in/brooke-greening

You finally sent the proposal. You felt good about it. Maybe even excited. And then… silence. 😶

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down why potential clients go dark after receiving a proposal—even when the conversation seemed to go well.

Spoiler alert: it’s not always about price or timing.

Brooke shares three of the most common mistakes that lead to ghosting and how to fix them with a few small (but powerful) changes to your proposal process.

If you’re tired of hearing crickets after putting in hours of prep, this episode is your go-to guide.

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• The #1 rule for sending proposals that actually get responses
• Why booking a follow-up meeting before you send a proposal is critical
• How to avoid splitting decision-makers—and what to ask instead
• Why making your proposal “all about you” actually turns people off
• How to make your client feel seen, understood, and ready to say yes

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1. 📝 Sales Conversation Assessment – Pinpoint where your sales process is breaking down (https://buildingmomentum.info/assessment)
2. 📘 StoryBrand Framework – The proven messaging method Brooke uses in her proposals (https://marketingmadesimple.com/buildingmomentumresources)
3. 📄 Your Daily Five PDF – Brooke’s daily rhythm for consistent, human-first sales (https://buildingmomentum.info/five)

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Tired of getting ghosted? Want help writing proposals that actually close the deal? Submit your question anonymously here: 👉 https://buildingmomentum.info/matcha

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For more practical sales tips (and a few strong opinions on proposals), follow Brooke here: 🔗 https://linkedin.com/in/brooke-greening

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You had a great call. The client seemed excited. They asked for a proposal… and then? Crickets. 😬

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down one of the most common reasons proposals stall or get ghosted: surprises.

If your proposal includes new problems, unexpected solutions, or pricing reveals you didn’t talk through first—you’re setting yourself up to lose the sale.

Brooke unpacks the exact moment trust begins to erode—and how to turn proposals into a natural, no-drama next step instead of a deal breaker.

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• The 3 types of “proposal surprises” that kill deals
• Why your proposal should reflect the sales conversation—not replace it
• How to avoid overexplaining or overselling in your documents
• The two things your client must know before they ever see a proposal
• Why “Send me a proposal” isn’t always a good sign (and what to do instead)

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Sales Conversation Assessment (buildingmomentum.info/assessment) — Pinpoint what’s stalling your deals and how to fix it

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Got a sales or proposal question you’d love Brooke to answer on the podcast? Submit it anonymously here: 👉 buildingmomentum.info/matcha

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For weekly sales tips, real talk about client conversations, and a few matcha mentions, follow Brooke here: 🔗 linkedin.com/in/brooke-greening

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What if doubling your sales wasn’t about working more hours, launching a new offer, or reinventing your business—but simply improving three key areas just a little bit?

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott unpack Brooke’s go-to Sales Success Formula: Actions × Profit × Effectiveness = Sales Growth.

You’ll learn how a 26% improvement in each area can literally double your business—and how to start applying it this week.

Whether you’re a business owner or a B2B sales pro, this episode is packed with clear, doable steps to hit bigger numbers without burning out.

1. What counts as a “sales action” (and why marketing doesn’t)
2. How to increase the lifetime value of your clients without being pushy
3. What makes a sales conversation “effective” (and why most people miss it)
4. The two things you must know about every potential buyer
5. How small, intentional tweaks can compound into major revenue growth

• 💡 Sales Conversation Assessment (https://buildingmomentum.info/assessment) — Diagnose the weak links in your sales process
• 🎓 Upcoming Sales Webinar (https://buildingmomentum.info/webinar) — Learn Brooke’s sales framework in a free, actionable training

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Have a sales question you want answered on the show? Submit it anonymously at: 👉 buildingmomentum.info/matcha

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For more honest, practical sales coaching and insights, connect with Brooke here: 🔗 linkedin.com/in/brooke-greening

You’ve been going to coffee chats, showing up at events, maybe even collecting stacks of business cards—but nothing’s moving your business forward. So what gives?

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down why so much networking feels like a waste of time—and what to do instead.

From being in the wrong rooms to opening conversations with the wrong questions, they help you shift from awkward small talk to meaningful connections (and actual sales conversations).

If you’ve ever walked away from a coffee chat thinking, “Well… that went nowhere,” this episode is for you.

• The two questions to ask before you say yes to that networking invite
• How to prep for a one-on-one without sounding robotic
• What to say instead of “Tell me about your business”
• How to transition gracefully into a next step (without the sleaze)
• Why doing a little homework builds trust faster than handing out 100 business cards

1. 💡 Sales Conversation Assessment — Identify what’s stalling your sales calls
2. 🧾 Brooke’s Daily Five PDF — Your sustainable daily sales rhythm
3. 📢 StoryBrand One-Liner Support — The messaging framework Brooke uses to help you explain what you do clearly

Got a sales or networking question you’d love Brooke and Scott to tackle? Submit it anonymously here: 👉 buildingmomentum.info/matcha

Want more practical sales advice without the performance pressure? Brooke shares bite-sized strategy and encouragement every week. 🔗 linkedin.com/in/brooke-greening

What happens when your well-planned sales schedule gets completely derailed? Whether it’s a personal crisis, client emergency, or just a week where everything goes sideways—this episode of Sippin’ Matcha and Helping You Make More Sales is your permission slip and your plan. In one of the wildest two weeks of their lives, Brooke and Scott open up about what it looks like to stay connected to sales when life punches you in the face (Mike Tyson style), and offer a realistic, no-fluff framework to help you move forward—even if you only have 10 minutes.

• The 3-step framework to follow when time is short
• How to protect “Buy Now” opportunities from falling through the cracks
• What it actually means to invest in the future of your pipeline
• How to automate (without sounding like a robot)
• Why 80% effort beats overthinking every time

💡 Sales Conversation Assessment – Diagnose what’s stalling your sales chats (buildingmomentum.info/assessment)

✅ Your Daily 5 PDF – Brooke’s quick-start guide to sustainable daily sales activity (buildingmomentum.info/five)

Have your own sales question—whether it’s tactical, emotional, or somewhere in between? Submit it anonymously here and we may feature it on a future episode: 👉 buildingmomentum.info/matcha

Want more practical, non-pushy sales advice in your feed? Follow Brooke here: linkedin.com/in/brooke-greening

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We’ve all heard that “story sells”—but how do you actually tell a story in sales that doesn’t feel like bragging or a boring case study?

In this milestone 20th episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down how to craft stories that connect with potential buyers and move them closer to saying yes.

From choosing the right story to knowing when to tell it, this episode will help you skip the salesy pitch and start using story as a trust-building tool. Whether you’re pitching a high-ticket service or explaining your offer on a discovery call, this episode gives you the framework to make storytelling feel natural—and effective.

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• Why your story shouldn’t come first in a sales conversation
• The 3 essential ingredients of a story that sells
• How to link your client stories directly to what your buyer just said
• Why vague success stories don’t work—and how to fix them
• How to spotlight your customer as the hero (not yourself)

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💡 Sales Conversation Assessment — Diagnose what’s stalling your sales conversations (https://buildingmomentum.info/assessment)

📖 StoryBrand Framework — Learn how to clarify your messaging and make your customer the hero (https://marketingmadesimple.com/buildingmomentumresources)

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Have a storytelling or sales question you want answered on the show? Submit it anonymously at buildingmomentum.info/matcha. Brooke just might feature it in an upcoming episode.

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Want more sales tips that don’t make you cringe? Follow Brooke for practical, human-first advice on selling with confidence and kindness:

🔗 linkedin.com/in/brooke-greening

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We’ve all heard the advice: “Tell your story.” But in a sales conversation, your story isn’t the one that matters most. In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott unpack the overlooked superpower in sales—curiosity.

If you’ve ever felt pressure to “pitch” or launch into your background too soon, this episode shows you a better way to connect. Brooke breaks down why sales success starts with uncovering your prospect’s story, and how to ask questions that open the door to deeper trust, clearer needs, and more honest conversations.

Whether you’re new to sales or refining your discovery calls, this episode will help you stop performing and start truly listening.

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• Why storytelling is powerful in sales—but not in the way you think
• How to ask questions that lead people to share what really matters
• The 3-step approach to opening up deeper conversations
• Why jumping into your pitch too soon actually shuts doors
• How to build trust by focusing on their journey first

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• 💡 Sales Conversation Assessment — Discover what’s actually stalling your sales chats
• 📖 StoryBrand Framework — The approach Brooke uses to clarify messaging and connect with buyers

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Got a sales situation where you’re not sure when to share your story? Send in your anonymous question and we’ll cover it in a future episode. 👉 buildingmomentum.info/matcha

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Want more human-first sales advice that actually works? Follow Brooke for practical insights and encouragement: 🔗 linkedin.com/in/brooke-greening