Why isn't your small business showing up on Google or getting recommended by AI?

You have a website. You offer a great service. But when potential customers search for what you do, your competitors show up instead.

So how do you fix that without spending thousands of dollars on SEO?

In this episode of Small Business Pivots, business coach Michael D. Morrison sits down with Matt Diamante, founder of Hey Tony, an SEO agency that helps businesses improve their visibility on Google and in AI-powered search results.

Matt breaks down search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO) in plain English. More importantly, he explains what small-business owners can do themselves to improve their online visibility.

In this episode, you'll discover:

• Why SEO, AEO, and GEO share many of the same fundamental principles.
• The biggest website mistake Matt sees small businesses making.
• Why every important service you offer should have its own webpage.
• How to discover the actual questions your customers are asking online.
• How to use AI to create more authentic, helpful website content.
• Why copying AI-generated blog posts directly onto your website is a mistake.
• How long your blog posts should really be.
• Why answering the customer's question immediately matters.
• How to connect blog posts to your service pages through internal links.
• A simple weekly SEO routine that takes approximately one to two hours.
• Why Google rankings and AI recommendations can take time to develop.
• When hiring an SEO agency makes sense—and when it doesn't.
• Why your involvement still matters when working with a marketing agency.
• How to improve your online visibility even when you have a limited marketing budget.

Matt also introduces a free tool, FindQuestions.com, that helps business owners discover questions people are asking about their products and services.

During the interview, Michael tests the tool live using business coaching as an example and immediately discovers questions that real business owners may be searching for.

The biggest takeaway?

You don't need to understand every marketing acronym or hire an expensive agency to begin improving your online visibility.

Start by clearly explaining what you do, answering your customers' questions, and consistently improving your website.

Connect with Matt Diamante

Hey Tony: https://heytony.ca

Free customer question research tool: https://findquestions.com

Find Matt Diamante and Hey Tony on YouTube, Instagram, and TikTok for ongoing SEO tips.

Connect with Michael D. Morrison

Business coaching: https://www.michaeldmorrison.com/

Subscribe to Small Business Pivots for weekly conversations about growing your business, improving your systems, and becoming a more effective business owner.

Support the show

1. Want professional business coaching with the podcast host, Michael D. Morrison?
https://www.michaeldmorrison.com

2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?
https://www.michaeldmorrison.com/consultation

Connect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :

- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/

- YouTube: https://www.youtube.com/@michaeldmorrisonokc

- Facebook: https://www.facebook.com/MichaelDMorrisonOKC

- Instagram: https://www.instagram.com/michaeldmorrisonokc/

- TikTok: https://www.tiktok.com/@michaeldmorrisonokc

Email the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com

How can small-business owners use AI to save time, improve productivity, and build better business systems without getting overwhelmed?

Artificial intelligence is changing how businesses operate. But with so many AI tools, platforms, agents, and automation options available, many business owners are spending more time experimenting with technology than actually improving their businesses.

In this episode of Small Business Pivots, business coach Michael D. Morrison interviews Alan Nehemy, an AI business consultant with Metamorphosis Worldwide, about how small-business owners can use artificial intelligence more strategically.

Alan brings experience in engineering, business intelligence, IT leadership, process improvement, and business operations. After years of watching companies grow by requiring managers to work longer hours, he began focusing on how technology could help organizations work differently.

Rather than chasing the newest AI tool, Alan encourages business owners to understand their processes first and then identify where AI can create meaningful value.

In this episode, you'll discover:

• How to start using AI in your small business.
• Why AI can make business owners busier instead of more productive.
• How to get better responses from ChatGPT, Claude, and other AI platforms.
• Why asking AI to interview you can dramatically improve the context behind its responses.
• What AI agents are and how they differ from traditional automation.
• Why lead generation, lead conversion, and customer fulfillment are three essential business systems.
• How to identify processes that could benefit from AI.
• Why learning one AI platform thoroughly may be better than paying for several.
• How to use AI to extract valuable information from meeting transcripts.
• Why human oversight remains important when automating business tasks.
• How AI can support marketing, content creation, and business operations.

Alan also shares how he uses AI to review meeting transcripts, identify video clips, and automate portions of his own content production process.

The biggest takeaway: Don't start by asking what AI can do. Start by understanding what your business needs to accomplish, then determine how AI can help.

Whether you're just getting started with AI or exploring AI agents and automation, this conversation will help you think more strategically about using technology to improve your business.

Connect with Alan Nehemy

Metamorphosis Worldwide: https://metamorphosesworldwide.com

Connect with Michael D. Morrison

Business coaching: https://www.michaeldmorrison.com/

Subscribe to Small Business Pivots for weekly conversations about business growth, leadership, entrepreneurship, and building a business that doesn't depend on you for everything.

Support the show

1. Want professional business coaching with the podcast host, Michael D. Morrison?
https://www.michaeldmorrison.com

2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?
https://www.michaeldmorrison.com/consultation

Connect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :

- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/

- YouTube: https://www.youtube.com/@michaeldmorrisonokc

- Facebook: https://www.facebook.com/MichaelDMorrisonOKC

- Instagram: https://www.instagram.com/michaeldmorrisonokc/

- TikTok: https://www.tiktok.com/@michaeldmorrisonokc

Email the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com

Is your business struggling to grow because everything still depends on you?

Many small-business owners build successful companies by doing everything themselves. They sell. They solve problems. They make decisions. They manage employees.

But eventually, the approach that helped build the business can become the very thing preventing it from growing.

In this episode of Small Business Pivots, business coach Michael D. Morrison sits down with entrepreneur, fractional executive, coach, and ExitGuide founder Eric Grafstrom to discuss how entrepreneurs can build, scale, and eventually prepare a business for life beyond the founder.

Eric has spent decades in entrepreneurship and technology, including time as an early employee of the company that became Broadcast.com. Today, he works with entrepreneurs and business owners at multiple stages of the business journey.

In this conversation, Eric breaks down the stages of building a business—from validating an idea before investing significant money to gaining customers, hiring the right people, overcoming the founder bottleneck, and preparing for an eventual exit.

You'll learn:

• How to validate a business idea before investing heavily in it.
• Why entrepreneurs should talk to potential customers before building.
• The difference between starting a startup and starting a traditional small business.
• Why you should build the smallest version of your idea that customers will actually buy.
• How early customers help reveal what your business really needs.
• Why the founder eventually becomes a bottleneck.
• How to hire people who are better than you in critical areas.
• Why talented employees need ownership instead of micromanagement.
• How delegation and trust help a business scale.
• Why owner dependency can make a business harder to sell.
• When business owners should begin preparing for an exit.
• Why your physical, mental, and spiritual health matter as much as business growth.

Eric also explains why entrepreneurship should be viewed as a journey rather than a single make-or-break business venture. Failed ideas, mistakes, and difficult seasons can provide experience that makes an entrepreneur stronger the next time around.

And when your company begins growing, Eric says the owner's role has to change.

You can't remain responsible for every sale, decision, customer issue, and operational detail and expect the business to grow indefinitely.

At some point, you have to build a team you trust—and let them do what you hired them to do.

The big takeaway: Building a scalable business isn't about becoming capable of doing everything. It's about building a company that no longer requires you to.

If you're trying to start a business, scale an existing company, delegate more effectively, or eventually sell your business, this episode provides a practical look at the entire entrepreneurial journey.

Connect with Eric Grafstrom

Eric Grafstrom: https://ericgrafstrom.com

ExitGuide: https://exitguide.com

Connect with Michael D. Morrison

Business coaching: https://www.michaeldmorrison.com/

Subscribe to Small Business Pivots for weekly conversations helping business owners get unstuck, grow their companies, and build businesses that don't depend on them for everything.

Support the show

1. Want professional business coaching with the podcast host, Michael D. Morrison?
https://www.michaeldmorrison.com

2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?
https://www.michaeldmorrison.com/consultation

Connect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :

- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/

- YouTube: https://www.youtube.com/@michaeldmorrisonokc

- Facebook: https://www.facebook.com/MichaelDMorrisonOKC

- Instagram: https://www.instagram.com/michaeldmorrisonokc/

- TikTok: https://www.tiktok.com/@michaeldmorrisonokc

Email the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com