Episodes

  • 2025 Winter Break Announcement
    Nov 25 2025

    We're taking a much-needed winter break in December and will return in January 2026 with a new season.


    Thanks for your continued support!


    Make sure to like and subscribe to automatically get new episodes.

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    2 mins
  • Building Brands, Not Just Rankings: The Future of Legal Marketing
    Nov 14 2025

    Bobby Steinbach, co-founder of legal marketing firm, MeanPug, shares why SEO isn’t enough and how law firms can scale smarter with branding, AI, and omnichannel strategy.

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    34 mins
  • Nobody's Coming to Save Your Career
    Oct 21 2025

    Executive coach Rawan Aldobai shares strategies for overcoming invisible barriers, building your personal brand, and creating a career path that’s sustainable and aligned with your values, not just defined by promotions or paychecks.

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    36 mins
  • From Sober to CEO: One Man’s Surprising Path to Ethical Marketing
    Sep 22 2025

    Discover how Webserv.io CEO Preston Powell transformed his recovery journey into a mission for ethical, data-driven behavioral health marketing.

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    29 mins
  • Smarter PPC Starts with Better Calls: Lessons from the Front Lines
    Aug 25 2025

    What makes a lead actually valuable? Chris Cabaniss of Falcon Digital Marketing joins Smart Route to talk real-world PPC strategy, lead quality, and how to optimize calls for ROI.

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    36 mins
  • Messaging Matters: What 11 Million Cold Emails Taught This Marketer About Outreach
    Jul 25 2025

    James Milsom sent 11 million cold emails and learned a few lessons along the way. Find out what works, what fails, and how to craft messages that are strategic, not spammy.

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    42 mins
  • Stop Chasing Links: The Human Side of PR
    Jun 18 2025

    Links alone won’t cut it. Discover what brand visibility in the age of AI means and what marketers get wrong about PR in this chat with Digital Olympus founder Alexandra Tachalova.

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    34 mins
  • Not Built to Pitch: Creating LinkedIn Content That Connects
    May 29 2025

    From failed sales jobs to running his own B2B consultancy, Tim Davidson has learned the power of content by making it his way.


    In this episode of Smart Route, Tim sits down with Andrew Clark to share how he transitioned from agency work to founding B2B Rizz, why LinkedIn is his platform of choice, and how his fruit-cutting, skit-filming, content-slinging side hustle turned into a full-time business.

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    32 mins