On this episode of the podcast, Ash & Abbey discuss their first year in business. Their conversation leads into the lessons that were built out of the bumps in the road and linked back to the seasons that shaped them the most as business owners. They give tangible tools to help you stay focused on putting one foot in front of the other in order to make consistent, gradual growth as creators, brands and individuals.

00:00
Celebrating a Year of Growth

01:27
Lessons from the Journey

04:20
Embracing Failure as a Learning Tool

10:13
The Importance of Data and Feedback

18:10
Actionable Takeaways for Future Success

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In this episode of Social That Sticks, we discusses the importance of planning for the holiday season, emphasizing the need for creators and small businesses to strategize effectively. We highlight the significance of storytelling and repetition in messaging to engage audiences, and provide actionable steps for social media planning. The conversation culminates in the introduction of the 80/20 rule, where 80% of efforts should focus on planned content while 20% can be more spontaneous and fun.

00:00
Planning for the Holiday Season

05:58
The Importance of Storytelling

10:50
Repetition and Messaging Strategy

13:52
Action Steps for Creators

18:44
The 80/20 Rule in Social Media Strategy

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Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult

In this episode, we discuss the significant shift in Instagram's functionality as it begins to index content for Google, making businesses more discoverable through keywords rather than hashtags. Listen in as we discuss the implications of this change, emphasizing the importance of using effective keywords in captions and comments to enhance visibility. The conversation also covers strategies for leveraging Instagram's native features to optimize SEO and the importance of community engagement through thoughtful commenting.

Chapters

00:00
The Evolution of Instagram and Keywords

07:29
Understanding Instagram's New Indexing with Google

13:22
Strategizing Keywords for Discoverability

17:48
Utilizing Native Features for SEO

21:44
Engaging with Comments and Community for SEO

Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package

Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult