• YEAR IN REVIEW || Amplify Chat
    Sep 23 2025

    On this episode of the podcast, Ash & Abbey discuss their first year in business. Their conversation leads into the lessons that were built out of the bumps in the road and linked back to the seasons that shaped them the most as business owners. They give tangible tools to help you stay focused on putting one foot in front of the other in order to make consistent, gradual growth as creators, brands and individuals.

    00:00
    Celebrating a Year of Growth

    01:27
    Lessons from the Journey

    04:20
    Embracing Failure as a Learning Tool

    10:13
    The Importance of Data and Feedback

    18:10
    Actionable Takeaways for Future Success

    Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package

    Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult

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    24 mins
  • FINAL STRETCH OF 2025 || Amplify Chat
    Sep 1 2025

    In this episode of Social That Sticks, we discusses the importance of planning for the holiday season, emphasizing the need for creators and small businesses to strategize effectively. We highlight the significance of storytelling and repetition in messaging to engage audiences, and provide actionable steps for social media planning. The conversation culminates in the introduction of the 80/20 rule, where 80% of efforts should focus on planned content while 20% can be more spontaneous and fun.

    00:00
    Planning for the Holiday Season

    05:58
    The Importance of Storytelling

    10:50
    Repetition and Messaging Strategy

    13:52
    Action Steps for Creators

    18:44
    The 80/20 Rule in Social Media Strategy

    Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package

    Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult

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    21 mins
  • INSTAGRAM IN GOOGLE'S SANDBOX || Amplify Chat
    Aug 18 2025

    In this episode, we discuss the significant shift in Instagram's functionality as it begins to index content for Google, making businesses more discoverable through keywords rather than hashtags. Listen in as we discuss the implications of this change, emphasizing the importance of using effective keywords in captions and comments to enhance visibility. The conversation also covers strategies for leveraging Instagram's native features to optimize SEO and the importance of community engagement through thoughtful commenting.

    Chapters

    00:00
    The Evolution of Instagram and Keywords

    07:29
    Understanding Instagram's New Indexing with Google

    13:22
    Strategizing Keywords for Discoverability

    17:48
    Utilizing Native Features for SEO

    21:44
    Engaging with Comments and Community for SEO

    Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package

    Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult

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    24 mins
  • WRITE PRETTY FOR ME || Amplify Interview
    Aug 11 2025

    In this conversation, Ampligy interviews Alane Gianetti, a successful calligrapher and business coach. Elaine shares her journey from a hobbyist to a thriving business owner, emphasizing the importance of social media in building her brand and community. The discussion highlights the shift from competition to collaboration among creatives, the transition to coaching others, and the balance of catering to dual audiences. Elaine offers valuable advice for new business owners, focusing on authenticity and connection in their marketing efforts.

    Keywords: calligraphy, business coaching, social media, community, entrepreneurship, creative business, wedding stationery, pricing strategy, education, small business

    Chapters:

    00:00
    Introduction to Calligraphy and Business Journey

    05:52
    The Role of Social Media in Business Growth

    11:12
    Building Community Over Competition

    17:40
    Transitioning to Coaching and Education

    24:58
    Balancing Dual Audiences and Content Creation

    32:24
    Advice for New Business Owners

    Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package

    Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult

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    36 mins
  • USER GENERATED CONTENT || Amplify Chat
    Aug 4 2025

    In this episode, Amplify discusses the evolving landscape of user-generated content (UGC) and influencer marketing. They explore the importance of storytelling, authenticity, and building connections with audiences. Ashley shares her journey as a creator and offers valuable tips for content creation, emphasizing the significance of solving problems and staying true to one's brand. The conversation also highlights the role of micro-influencers and the various strategies businesses can adopt to engage effectively with their target audience.


    Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package

    Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult

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    32 mins
  • NICOLE CZARNECKI || Amplify Interview
    Aug 1 2025

    In this conversation, Nicole Czarnecki shares her journey from running her own social media agency to then becoming head of brand marketing at Nello. She discusses the evolution of social media marketing, particularly the impact of the pandemic on the creator economy and brand strategies. Nicole emphasizes the importance of finding the right marketing partners, leveraging social media platforms effectively, and building relationships with influencers. She also provides valuable advice for new brands on how to approach social media marketing and the significance of consistency and authenticity in their strategies.

    Whether a small business looking to take social seriously or a brand eager to partner with individuals who can love your services/products as much as you do -- this episode is for you!

    WEB: www.amplifysocialandmedia.com

    INSTA: @amplifysocial_media

    Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package

    Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult

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    35 mins
  • THE GEAR YOU *ACTUALLY* NEED || Amplify Chat
    Jul 14 2025

    In this episode, we discuss the journey of creative growth, focusing on photography and content creation. Abbey shares her personal experiences with photography, emphasizing the importance of embracing the learning process and not being afraid to fail. We provide essential tools for content creation, including the importance of good lighting, a clean lens, and a tripod. Additionally, they discuss nice-to-have tools and optimizing iPhone camera settings for better content quality.

    WEB: www.amplifysocialandmedia.com

    INSTA: @amplifysocial_media

    Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package

    Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult

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    26 mins
  • CLIMBING CRINGE MOUNTAIN || Amplify Chat
    Jul 7 2025

    In this engaging conversation we, the Amplify team, chat about the concept of 'Climbing Cringe Mountain'—the idea of embracing authenticity and vulnerability in content creation. We explore the significance of trial reels and stories in social media, understanding engagement beyond likes, and the value of sharing small moments. We also emphasize the need for authenticity in a world filled with curated content, encouraging our listeners to embrace your cringe-worthy moments as part of YOUR growth journey.

    W: https://www.amplifysocialandmedia.com/

    Insta: @amplifysocial_media

    Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package

    Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult

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    30 mins