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Solidify: Why Closing Is the Wrong Word
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Solidify: Why Closing Is the Wrong Word
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Sales training has a word it loves above almost all others.
Close
And Vikram is about to discover why that word might be the source of more lost deals than almost anything else in B2B sales.
In this episode, the Zenith contract is on the table. Zenith's CEO Mr. Deshmukh is in the room for the first time. Sharp, thorough, and not there for a warm conversation.
But something unexpected happens. The people Vikram spent seven episodes understanding, listening to, and building with, become his advocates in the room he cannot control.
This is Solidify. The final letter of IRVAAS. Not a finish line. A starting line.
And it ends with Mr. Deshmukh saying something Vikram will not forget.
The Accidental Sales Strategist is a podcast based on the Amazon number one bestselling book by Prashant Uttekar. Every episode is a story and the framework hiding inside it.