In this episode of "Spill the Ink," Michelle Calcote King speaks with Molly Huie, team lead for rankings, surveys and awards at Bloomberg Industry Group, about the Leading Law Firm Survey and Data-Driven Departments programs. Molly walks through how Bloomberg Law scores firms across four pillars — finance, talent, growth, and tech and innovation — shares what the data is already revealing about AI adoption across firm sizes and offers practical tips for legal marketers deciding whether to participate.

• What the Leading Law Firm Survey measures and how it differs from traditional rankings focused solely on revenue and headcount

• How Bloomberg Law weights its four scoring pillars — and why the tech and innovation section is getting an expanded role this year

• What the survey data reveals about AI training and technology adoption across small, mid-size and large firms

• How firms can participate, what to submit and how to use the results for business development and internal benchmarking

Molly Huie is a team lead for Bloomberg Industry Group News on the Rankings, Surveys and Awards team. Her team runs all quantitative programs — law firm and legal team rankings, industry thought leadership surveys, and other data-driven programs. Molly holds both a bachelor's and master's degree in psychology, with specializations in research methodology, design and statistics.

• Check out bloomberglaw.com

• Follow Bloomberg Law on LinkedIn, Facebook and Instagram

• Connect with Molly Huie on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.

In this episode of "Spill the Ink," Steven Gallo speaks with Sonya Bohmann, Executive Director of the Construction Industry Alliance for Suicide Prevention, about the mental health crisis hiding in plain sight across the AEC industry. Suicide claims more than five times as many construction workers' lives each year as on-the-job injuries, yet many firms still aren't talking about it. Sonya breaks down the risk factors driving that statistic, the most common mistakes firms make when they try to address mental health and what communications and marketing professionals can do to lead the charge internally.

• About CIASP and its mission to create a zero-suicide construction industry

• The risk factors that make construction workers disproportionately vulnerable to suicide

• How firms can start the conversation — and why something as simple as an email signature can be a first step

• Why mental health must become a core value, not a one-time priority

• How the largest construction clients are now requiring mental health components in the proposal process

Sonya Bohmann is the Executive Director of the Construction Industry Alliance for Suicide Prevention (CIASP), a 501(c)(3) nonprofit founded in 2018 with the goal of creating a zero-suicide construction industry. CIASP's mission is to provide and disseminate information and resources for suicide prevention and mental health promotion across the construction sector.

Sonya comes from a construction background, having spent more than a decade in the commercial remodel, refresh and facilities maintenance space. That experience gave her a firsthand understanding of how the industry works and the mental health challenges construction workers face daily — and has shaped her perspective on how companies of all sizes can tackle this crisis.

• Learn more about The Construction Industry Alliance for Suicide Prevention (CIASP)

• Follow CIASP on LinkedIn, Facebook and Instagram

• Connect with Sonya Bohmann on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.

In this episode of "Spill the Ink," Michelle Calcote King sits down with Barnaby Merrill, US editor at Legal 500, to unpack everything legal marketers need to know about one of the industry's most established rankings programs. Barnaby walks through what makes a strong submission, how referee feedback actually influences ranking decisions and why firms new to the process may be closer to a strong ranking than they think. He also shares what's new with the US Elite rankings — a partner-led, jurisdiction-specific program now in its second year — and explains how Legal 500's data is increasingly shaping the answers AI tools serve up when corporate clients search for outside counsel.

• What Legal 500 looks for in matter highlights — and what to leave out

• How referee feedback factors into rankings (and why low response rates aren't the dealbreaker firms fear)

• The biggest misconception about breaking into the rankings for the first time

• What's different about the US Elite rankings: partner-led, interview-driven and jurisdiction-specific

• How Legal 500's rankings are surfacing in AI-generated law firm recommendations

Barnaby Merrill is the United States editor at Legal 500. He has been at Legal 500 since 2019 and took on his current role in 2023. In this role, he oversees all research into the US private practice market, including the national Legal 500 United States and the state and city-based US Elite rankings, which are in their second year having launched in February 2025. Barnaby is passionate about the US legal market in all its forms, with a strong interest in the intersection between client service and market growth with a view to the long-term future of law firms.

• Check out Legal500

• Follow Legal500 on LinkedIn, Facebook and Instagram

• Connect with Barnaby Merrill on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.