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Start With Occupancy

Start With Occupancy

Written by: Tiffany Hill Allen | Positive Impact Media
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About this listen

Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, The Start With Occupancy Podcast is where marketing and sales stop being guesswork.


If you’re ready to lead with clear systems and proven strategies that drive occupancy, strengthen referrals, and create results you can sustain, this is where it starts.


Hi, I’m Tiffany!


I’m a former corporate senior living sales and marketing leader who’s spent years inside the system leading multi-state teams, coaching sales professionals, and taking occupancy-challenged communities to consistent full occupancy.


But more importantly, I’ve seen why so many communities struggle and it’s rarely a lack of care, effort, or heart.


It’s a lack of clear systems and knowledge.


Start With Occupancy exists to raise the standard so owners and sales professionals stop guessing, families feel confident, and growth becomes sustainable instead of stressful.


Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes.


👉 The top 3 questions I hear most often:

  • How do I market my community to more families and referral sources?
  • How do I manage my time to handle everything on my plate?
  • How do I grow — whether in my business or my career?


This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive.


Whether you need:
✔️ Referral-generating event ideas
✔️ Tips to film impactful videos for families
✔️ Strategies to market effectively to professionals
✔️ Insights to build a prospect-centered sales team


I’ve got you covered!


Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes.


🎧 Subscribe now and let’s go!

Join the Impact 250 Challenge for 2026!

Details revealed on the Jan 10th bonus episode.

© 2026 Start With Occupancy Careers Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Success
Episodes
  • What Top Communities Do in the First 7 Days (That You're Probably Missing) - Day 11

    What Top Communities Do in the First 7 Days (That You're Probably Missing) - Day 11
    Jan 13 2026

    Have a marketing question? Text it here!

    Support the show

    Want more? Tips, workshops and trainings are available to you!

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
    4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
    Show More Show Less
    24 mins
  • The Missing Link Between Move-Ins and Retention - Day 10

    The Missing Link Between Move-Ins and Retention - Day 10
    Dec 19 2025

    Have a marketing question? Text it here!

    Resident matching isn’t “extra.” It’s a move-in multiplier. 💥

    In Day 10 of the 21 Days All Things Senior Living Sales series, we’re talking about resident matching, the process I used to connect a prospective resident with the right people before they move in, during onboarding, and especially when they’re moving into a shared room/suite.

    Because here’s the truth: people don’t just move for care. Sometimes, they move for connection and social interaction. And when someone walks in and meets a familiar face, the decision feels less scary and a whole lot more certain.

    The Discussion:

    • Why friendships are a conversion tool (and a culture builder)
    • The 3 moments resident matching matters most:
      1. before the resident ever visits
      2. when they decide to move in
      3. when they’re moving into a shared room/suite
    • What families are really worried about with shared rooms (privacy, dignity, “what if they don’t get along?”)
    • The “small details” that make shared living actually work (sleep habits, noise, temperature, TV, routines)
    • How to involve staff in matching so they feel ownership in the move-in

    Free Resource:

    COMING SOON: Buddy System Implementation Guide
    Want it early? Email: tiffany@startwithoccupancy.com

    What’s Next:

    I’m gearing up for two big programs going into January 2026:

    • Momentum Marketing Bootcamp (10 weeks program)
    • Compass Rose XL cohort (12 months) for new owners or under 50% occupied

    If you’re loving this series:

    Share this episode with another operator, we’re all in this together!

    Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales journey.

    And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in December 29th with special charter pricing.

    Take what you need. Share what helps. Come back for more. 🎧

    Support the show

    Want more? Tips, workshops and trainings are available to you!

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
    4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
    Show More Show Less
    31 mins
  • How to Turn Your Tours Into a Yes: The VIP Visit Experience - Day 9

    How to Turn Your Tours Into a Yes: The VIP Visit Experience - Day 9
    Nov 25 2025

    Have a marketing question? Text it here!

    If you’ve ever wondered why families walk your community and then say “This is nice,” and never come back…

    Then, this episode is going to change the game for you.

    Today, we’re breaking down the Visit Experience (not the “tour.”)
    Because families don’t tour homes…they visit them.
    And the moment you shift your language, your energy shifts too.

    Inside this episode, I walk you through how to stand out instantly, personalize every interaction, and turn a simple walkthrough into the beginning of a genuine relationship.

    Your biggest competition isn’t the competitor down the street, it’s the comforts of being home.

    You will hear exactly how to help families feel:
    seen, heard, valued, and understood… from the moment they walk through your door.

    We talk about:

    • The mindset shift from tour → personalized visit
    • The real questions families ask themselves in IL, AL, and Memory Care
    • How to upgrade first impressions with simple sensory cues
    • The VIP Method (Visualize → Invite → Personalize)
    • Three real examples of tailored visits that ended in move-ins
    • How to follow up without feeling salesy or pushy
    • The “homework strategy” that gets families to actually return your calls

    Free Resource:

    COMING SOON: The Personalized Visit Script & Checklist
    A step-by-step guide to help you upgrade every tour into a relationship-building moment.

    If you’re loving this series:

    Share this episode with another operator, we’re all in this together!

    Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales journey.

    And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in December with special charter pricing.

    Support the show

    Want more? Tips, workshops and trainings are available to you!

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
    4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
    Show More Show Less
    33 mins
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