Your email open rates aren’t dropping because your audience stopped caring. A lot of the time, your emails are simply not getting a fair shot in the Primary inbox. I’m talking about the quiet shift so many teacher entrepreneurs are seeing right now: AI written emails that look “perfect” to us, but look suspicious to Gmail, Outlook, and Yahoo spam filters that are also powered by AI.

I walk through what I noticed when I used ChatGPT to generate a big chunk of my TPT email marketing, how both of my audiences started dipping at the same time, and why returning to human written emails helped my open rates bounce back. We dig into deliverability basics that actually matter for Teachers Pay Teachers sellers: inbox tab placement, sender reputation, and the engagement signals that influence where your message lands.

Then we get practical. I share how to keep AI in your workflow without letting it replace your voice: use it for brainstorming subject lines, hooks, and outlines, then write the email yourself with real stories, specificity, and even a little messiness. We also talk about optimizing for engagement instead of “perfect delivery,” including simple ways to earn replies, run a reply based freebie, and break predictable patterns that filters can flag.

If you want more actionable, step by step email marketing strategies for TPT sellers, subscribe to the podcast, share this with a teacher friend who’s struggling with opens, and leave a review so more creators can find it. What’s one change you’ll make to your next email?

Watch This Episode on YouTube: https://youtu.be/rBQI6IEItbg

Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton

My Instagram: https://www.instagram.com/laurentschappler/

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