Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing?

In this episode of Strategy Talks, Dorien sits down with AI visibility and SEO expert Jason Khoo, founder of Zupo, to explore how brands can earn presence in large language models (LLMs) without relying on huge content budgets or outdated keyword tactics.

You’ll walk away with:

+ A clear definition of “AI Visibility” and how it differs from SEO

+ Content plays that help ChatGPT, Perplexity, and Google SGE surface your brand

+ Real-world examples of what works (and what’s already obsolete)

+ A framework to audit your site and content for LLM readiness

+ One key metric to track your AI search presence in 2026

If you’re done chasing rankings and want your brand to show up where decisions now start, this episode gives you a roadmap to compete, no agency required.

→ Join the community here: https://lnkd.in/eWyhtXZD

Jason Khoo is the Founder and CEO of Zupo, an award-winning AI visibility & SEO agency, and a leading voice on adapting businesses to the evolving search landscape. With deep expertise in Search Engine Optimization and Thought Leadership, Jason has expanded into Generative Engine Optimization (GEO) and AI Visibility, helping brands optimize for Google, ChatGPT, Perplexity and beyond.​

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You!

It's you; you might be the problem.

Join executive coach Lori Bruhns and host Dorien Morin-van Dam, as we kick off Season 5 of Strategy Talks, with a bold conversation about what small team leaders get wrong about content strategy, and how to fix it fast.

We’ll unpack the hidden leadership habits that block content flow, dilute brand voice, and create endless bottlenecks.

Walk away with practical ways to improve internal alignment, team communication, and strategic clarity, so your content actually reflects who you are and where you're going.

Perfect for founders, team leads, marketers, and consultants building systems that scale.

Resources:

Dorien on LinkedIn

Strategy Talks Video Podcast | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks Video Podcast | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks Video Podcast | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks Video Podcast | Season 4 YouTube Playlist: https://bit.ly/3WVPUUg

Strategy Talks Video Podcast | Season 5 YouTube Playlist: https://bit.ly/4pDRaqo

How do you stay true to your story when your market forces you to change everything?

On this episode of Strategy Talks, I sit down Haley Walden to dig into how the most resilient creators pivot not just what they sell, but how they talk about themselves. (And yes, we talk martial arts & books too.)

The market is changing, and if you are in need of a business pivot, this one’s for you!

★★★★★

Haley Walden is an intuitive brand voice copywriter, editor, and book coach who helps thought leaders and innovative brands position themselves as industry experts, influencers, and visionaries in their fields.

She's a multi-passionate geek with many obsessions, including reading, martial arts, film, music, and musicals. When she's not serving her clients, she's immersed in the magical world of The Witness Tree Chronicles, her epic fantasy series-in-progress.

★★★★★

Strategic Thinkers.

Expert Insights.

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Haley Walden

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg