Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing?

In this episode of Strategy Talks, Dorien sits down with AI visibility and SEO expert Jason Khoo, founder of Zupo, to explore how brands can earn presence in large language models (LLMs) without relying on huge content budgets or outdated keyword tactics.

You’ll walk away with:

+ A clear definition of “AI Visibility” and how it differs from SEO

+ Content plays that help ChatGPT, Perplexity, and Google SGE surface your brand

+ Real-world examples of what works (and what’s already obsolete)

+ A framework to audit your site and content for LLM readiness

+ One key metric to track your AI search presence in 2026

If you’re done chasing rankings and want your brand to show up where decisions now start, this episode gives you a roadmap to compete, no agency required.

→ Join the community here: https://lnkd.in/eWyhtXZD

Jason Khoo is the Founder and CEO of Zupo, an award-winning AI visibility & SEO agency, and a leading voice on adapting businesses to the evolving search landscape. With deep expertise in Search Engine Optimization and Thought Leadership, Jason has expanded into Generative Engine Optimization (GEO) and AI Visibility, helping brands optimize for Google, ChatGPT, Perplexity and beyond.​

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You!

It's you; you might be the problem.

Join executive coach Lori Bruhns and host Dorien Morin-van Dam, as we kick off Season 5 of Strategy Talks, with a bold conversation about what small team leaders get wrong about content strategy, and how to fix it fast.

We’ll unpack the hidden leadership habits that block content flow, dilute brand voice, and create endless bottlenecks.

Walk away with practical ways to improve internal alignment, team communication, and strategic clarity, so your content actually reflects who you are and where you're going.

Perfect for founders, team leads, marketers, and consultants building systems that scale.

Resources:

Dorien on LinkedIn

Strategy Talks Video Podcast | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks Video Podcast | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks Video Podcast | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks Video Podcast | Season 4 YouTube Playlist: https://bit.ly/3WVPUUg

Strategy Talks Video Podcast | Season 5 YouTube Playlist: https://bit.ly/4pDRaqo

How do you stay true to your story when your market forces you to change everything?

On this episode of Strategy Talks, I sit down Haley Walden to dig into how the most resilient creators pivot not just what they sell, but how they talk about themselves. (And yes, we talk martial arts & books too.)

The market is changing, and if you are in need of a business pivot, this one’s for you!

★★★★★

Haley Walden is an intuitive brand voice copywriter, editor, and book coach who helps thought leaders and innovative brands position themselves as industry experts, influencers, and visionaries in their fields.

She's a multi-passionate geek with many obsessions, including reading, martial arts, film, music, and musicals. When she's not serving her clients, she's immersed in the magical world of The Witness Tree Chronicles, her epic fantasy series-in-progress.

★★★★★

Strategic Thinkers.

Expert Insights.

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Haley Walden

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg

Want to stop posting more and start being heard?

In this episode of Strategy Talks, Dorien chats with Carrolee Moore, founder of The Podcast Pitching Society, about how to turn podcast guesting into visibility that sells. Want more visibility (and more contracts)?

Learn about pitching, appearing, and converting via Other People’s Podcasts.

★★★★★

Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society. She helps overlooked experts get paid for what they know, not just what they do, through high-impact podcast placements and long-form visibility strategies.

After being laid off in 2020 and moving cross country, she launched her first business from an air mattress in an empty apartment. She transformed that rock-bottom moment into a multi–six-figure agency in under two years – built without ads, SEO, or social media marketing.

She is the creator of the Currency of Visibility™ movement and the visionary behind the C.A.K.E. Podcast Guesting Method, helping founders turn podcast interviews into content and contracts. Her work has been featured in the Dallas Morning News and on popular platforms like the Speak Your Way to Cash® podcast. In 2025, she was inducted into Who’s Who of America for her contributions to marketing and communications.

★★★★★

Strategic Thinkers.

Expert Insights.

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Profitable Podcast Pitch Kit/DIY box

Free 30 Min Visibility Session with Carrolee

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg

What if your social media strategy could do more than drive clicks?

What if it could drive real, lasting change?

Here is the good news: you can!

On this episode, Dorien is joined by Dr. Misha Kouzeh, global consultant, TEDx speaker, and digital changemaker, to explore how purpose-driven brands use social media to create measurable social impact, and what we can learn from them!

If you’re ready to move beyond vanity metrics and into meaningful influence, this is your episode.

★★★★★

Dr. Misha Kouzeh is a TEDx speaker, distinguished university lecturer, social entrepreneur and consultant with expertise in digital marketing, social impact and sustainability across three continents. For the past decade, she has worked with organizations such as Coca-Cola, Unilever, the United Nations' World Health Organization as well as Stanford, University of Southern California, University of California LA, Cal State Universities and various nutrition technology and medical companies to leverage the power of marketing, social impact and education to drive positive change for purpose-driven brands.

A recognized thought leader often referred to as "Digital Changemaker", Dr. Kouzeh has spoken on global stages for over 15 organizations, including Sustainable Brands, the premier global community of brand innovators who are shaping the future of sustainable commerce worldwide.

Dr. Kouzeh obtained a Doctorate degree in Education at University of Southern California (USC) and holds two Master of Science degrees from RSM Erasmus University and Wageningen University in Marketing Management and Nutrition & Health and a Bachelor of Science in International Business Administration from Erasmus University in the Netherlands. Located in Los Angeles, she obtained two UCLAx Certificates in Marketing and Sustainability and a Harvard certificate in Higher Education. She also serves as a member of advisory board for UCLA Extension, member of advisory council for Harvard Business Review, certified Climate Reality Leader, and several community organizations empowering individuals from youth to C-Suite executives to change the world.

★★★★★

Strategic Thinkers.

Expert Insights.

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Misha Kouzeh on LinkedIn

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg

What really breaks down collaboration between sales and marketing? And how do you fix it, for real?

In this week’s episode of Strategy Talks, we meet B2B strategist and author Pam Didner. She reveals what happens when teams misalign, how to rebuild trust, and why shared KPIs aren’t enough.

We’re diving deep into the mindset, structure, and culture needed to make revenue teams actually work together, and how AI will change the way we collaborate next.

★★★★★

Pam Didner is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster.

Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. She has also written five business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing.

She excels in fostering strong partnerships with sales teams to showcase the revenue-generating potential of marketing efforts. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.

★★★★★

Strategic Thinkers.

Expert Insights.

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Pam Didner's website

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg

What does it really mean to live and work with peace and purpose, especially when the world expects performance and perfection, and ...constant hustle?

This week's guest is Mike Gingerich. From the Andes to the Amazon, Mike guides transformational journeys in life, leadership, and mindset. This conversation is your invitation to slow down, and level up.

★★★★★

As a lifelong endurance athlete, former executive, coach, and tour guide, Mike Gingerich helps overachieving professionals get beyond perfectionism, people-pleasing and chronic stress, and optimize performance…both in life and business.

He offers coaching & training, as well as retreats and tours in Ecuador where he immerses groups, taking them from the Andes to the Amazon!

★★★★★

Strategic Thinkers.

Expert Insights.

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Mike's Next Retreat in Ecuador

Special Offer From Mike

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg

“Why didn’t that reporter write about us?”

If you’ve ever wondered why you didn't get media coverage, this episode of Strategy Talks is for you. Julie Kelley knows exactly what the media wants, because she used to be on the inside.

Now she helps rural brands and nonprofits ditch tired press releases and get the coverage they deserve.

★★★★★

Julie is Chief Strategist and Founder at Rural QueenB Media, a Rural America Business Amplifer. She turns 20 years of newsroom relationships into strategic wins for expansion stage companies, female founders, nonprofits, and global companies with small town impact. Her advantage: she knows what reporters want before they ask and uses that insider knowledge to elevate rural brands to national prominence.

Her communications strategy and growth marketing media work includes companies like Ballou Family Apothecary, Weidmann Electrical Technology, Roof Maxx, Vermont Nut Free Chocolates, and SunCommon, reflects Julie’s commitment to business as a force for good.

So does her service on Boards of Directors/Trustees for the Vermont Futures Project, Discover St. Johnsbury Chamber of Commerce, and previously Fairbanks Museum and Planetarium, Habitat for Humanity, and as the President of Burlington Sunrise Rotary and Spokesperson for St. Jude Dream Home and Hospice of Acadiana. Julie recently hosted the keynote fireside chat during the Women’s Economic Opportunity Conference, organized by Senator Peter Welch's office, in Vermont.

Julie started the year presenting as the Media expert at a national conference in New Orleans for Roof Maxx. That led to a growth market in executive leadership and public speaking trainings for national organizations like MIE in Philadelphia, Pennsylvania and One Justice in San Francisco, California. In addition, she is beginning a new executive training cohort, with a major utility in New England, in December.

Julie loves living the Vermont life, back in her hometown of St. Johnsbury, in her multi-generational home with her 10-year-old son, 81-year-old Mom, and their dog Gumbo!

★★★★★

Strategic Thinkers.

Expert Insights.

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★

Resources:

Dorien on LinkedIn

Julie on LinkedIn

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg